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Business

Burberry is a global British luxury brand with heritage in design, innovation and craftsmanship. With the invention of gabardine by Thomas Burberry more than 130 years ago, outerwear has been at the core of the business and remains so today – best expressed through the iconic Burberry trench coat.

The Burberry team consists of over 10,000 employees worldwide. Our Company designs, develops, makes and sells products under the Burberry brand. Product design and development are centred in Burberry’s London headquarters with finished products manufactured at company owned facilities in the UK. Fabrics and other materials are bought from through an external supplier network, predominantly located in Europe.

Creative and marketing content and programmes are developed to engage and connect the brand and its products with consumers. Burberry products are sold globally through its stores and online at Burberry.com, as well as through third-party wholesale customers, both instore and online. 

In a few selected areas, we use the product and distribution expertise of licensing partners.

The business is structured by channel, region and product division, supported by corporate functions.

Operating Model

We sell our products through retail (online and offline) and wholesale channels. For 2015/16, retail accounted for 73% of revenue and wholesale for 25%. We also have licensing agreements globally, leveraging the local and technical expertise of its licence partners

Revenue by channel

Growth is presented underlying and is calculated at constant exchange rates

Revenue by channel

We operate in three regions. For 2015/16, Asia Pacific represented 38% of retail/wholesale revenue, Europe, Middle East, India and Africa (‘EMEIA’) 35% and Americas 27%.

Retail/wholesale revenue by destination

Growth is presented underlying and is calculated at constant exchange rates.

Revenue by destination

We have a diversified product offering across apparel, accessories and beauty. For 2015/16, accessories represented 36% of retail/wholesale revenue, womens 30%, mens 22%, childrens 4% and beauty 8%.

Retail/wholesale revenue by product

Growth is presented underlying and is calculated at constant exchange rates

Revenue by product