Burberry Prorsum Womenswear Autumn/Winter 2014 Show
INTRODUCING THE BLOOMSBURY GIRLS
Burberry today revealed the Burberry Prorsum womenswear Autumn/Winter 2014 collection - The Bloomsbury Girls. The collection takes creative inspiration from the British decorative art of the Bloomsbury set and Charleston, the country home and meeting place for the writers, painters and intellectuals who formed the group. The show marks the start of a partnership with the Charleston Trust, on a project to help protect the creative and cultural heritage of Charleston for the public.
Guests included musicians Harry Styles, Tinie Tempah, Laura Mvula, Lianne La Havas, actors Bradley Cooper, Naomie Harris, Felicity Jones, Melanie Laurent, Daniel Brühl, Jamie Campbell Bower, Angelababy, Carina Lau, Guey Lun-Mei, Kangana Ranaut, Beren Saat, film producers Harvey Weinstein, Mohammed Al Turki, photographer Mario Testino, digital leaders and entrepreneurs SY Lau (Tencent Group, parent company of WeChat), Mira Duma, media personalities Greg James, Cat Deeley, Olivia Palermo, Poppy Delevingne and Felicitas Rombold. Models walking the show included Suki Waterhouse, Cara Delevingne, Jean Campbell, Malaika Firth, Neelam Johal, Matilda Lowther, Jourdan Dunn, Charlotte Wiggins, Edie Campbell, Sung Hee Kim and Xiao Wen Ju.
Live British music performance
As the show started the custom-built show space opened up to reveal British musicians Paloma Faith, Ed Harcourt and Rhodes performing live to the 1500 guests at London’s Kensington Gardens. The specially arranged runway tracks will be available for download on iTunes.com/Burberry, evolving the brand’s Runway Made to Order service and creating a dedicated home for Burberry music on iTunes.
Simultaneously, Burberry Acoustic musician Rae Morris performed live at the brand’s new Kerry Centre flagship in Shanghai for a screening of the show - further events include London 121 Regent Street, Milan, Amsterdam, Paris, Los Angeles, Las Vegas and Toronto.
Announcing WeChat innovation partnership
The show marks the start of an innovation partnership between Burberry and WeChat (part of Tencent Group), which will see a series of creative collaborations and platform firsts throughout 2014. The first initiative of the collaboration begins tomorrow, with the most personalised social show experience to date.
On the Burberry WeChat platform, followers will be able to instantly personalise a digital version of the Runway Made to Order plaques with their name in either English or Chinese characters, as well as unlocking WeChat-only audio on the inspiration and details of key runway looks. Users can also follow show guests, including Angelababy, throughout their experience, receiving exclusive imagery, audio and text messages.
Runway made to order
Key ready-to-wear including personalised ponchos, accessories and the Autumn/Winter 2014 Burberry Nails collection are now available to purchase on Burberry.com until 3 March. Exclusive hand-painted pieces from the runway will be hand-made to order and can be personalised with a name or initials for delivery in nine weeks – allowing customers worldwide to be the first to own one-off pieces from next season’s collection.
Fabrics: English-woven cotton gabardine, hand-painted leather, suede and shearling
Colours: Elderberry, cameo pink, blackcurrant, bright olive
Silhouettes: Relaxed trench coats, trench coat ponchos, blanket ponchos, chesterfields and cabans, blanket coats
Accessories: Introducing The Bloomsbury bag, decorated with one-off hand-painted artworks, rug motifs and an eclectic collage of textiles and embellishments.
Beauty: Eyes are painted with a wash of damson and antique rose, lips are tulip pink and nails deep elderberry.
Notes to editors
- Burberry, which is headquartered in London, was founded in 1856. It is listed on the London Stock Exchange (BRBY.L) and is a constituent of the FTSE 100 index.