Burberry returns to London for its Winter 2026 campaign, drawing on the energy of the capital and its distinctive way of dressing.
Shot by Glen Luchford, the cinematic visuals capture London from the River Thames, following the spirit of the runway presentation. Romeo Beckham and FKA twigs – the voice behind the show soundtrack – join a cast of characters, framed by iconic landmarks and illuminated by city lights.
Burberry’s Winter 2026 show took place inside Old Billingsgate Market, which was transformed with a set inspired by Tower Bridge. The new campaign brings the story full circle, with London as its backdrop.
‘FKA twigs and Romeo Beckham represent the energy that makes London unique. It’s a place where anything feels possible, and it felt right to return to our home city this season.’
Outerwear becomes evening attire with the Hoxton trench coat in silk and ruffled-collar versions cut from fluid faille. Shawl-collar coats in butter-soft plongé leather bring a sophisticated ease to the city wardrobe, as do jumpsuits, kilts and jogging pants recast in the same material. Leather is further explored through new treatments and iconic Burberry silhouettes, from shearling-collar aviators to a quilted biker jacket.
Rainwear is garment-printed and cut in coated jacquard. Trench elements are repurposed as a leather belt and cuffs on the Linley shearling coat and brushed mohair wool styles, or as a throat latch on the wool nylon Rockley pea coat.
An artisanal approach to materials and techniques is a throughline of the collection. Silk scarf dresses and check jacquard shirts underpin the outerwear, alongside tailoring in pinstriped grain de poudre wool with peaked lapels in leather that echo the coats.
Boots are refined yet robust, with two new city archetypes: the knee-high Pillar for women and the biker-style Kent for men. In accessories, the equestrian-inspired Bridle saddle bag is crafted from supple calf leather in solid colours or intricately woven with the House Check.
