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Plastic and Packaging

Plastic and Packaging

As a signatory of the Ellen MacArthur Foundation’s New Plastics Economy Global Commitment, we pledged to eliminate unnecessary and problematic plastic, to use 100% reusable, recyclable or compostable plastic, and to use at least 20% recycled content across all own-branded plastic packaging by 2025. We have made good progress towards our goal by removing plastic lamination from our branded retail and digital packaging. Using an innovative manufacturing technique, at least 40% of the packaging material is made from recycled coffee cups. Since the launch of the new packaging, we have recycled 58 million coffee cups into Burberry packaging. The resulting product, which has a beautiful, luxurious feel, is plastic-free, fully recyclable and is certified by the Forest Stewardship Council (FSC).

Further to our commitment to the Ellen MacArthur Foundation New Plastics Economy initiative in November 2018, we are also making changes that will reduce the plastic footprint of our transit packaging. All of our transit hangers, brand and care labels are made from 100% recycled content and we continue to explore ways to move from single-use to reuse models where possible.  We are currently trialling a recycling scheme for the waste generated from our logistics in the UK and Hong Kong, with hanger and poly bag take-back programmes running in each geography respectively.

Sustainable Packaging Materials Commitment