Skip to main content

Business

Our vision is to establish Burberry’s position firmly in luxury fashion. By sharpening our positioning in the most rewarding and enduring segment of the market, we will drive sustainable growth and higher margins over time, while continuing to deliver attractive returns.

The Burberry team consists of over 10,000 employees worldwide. Our Company designs, develops, makes and sells products under the Burberry brand. Product design and development are centred in Burberry’s London headquarters with finished products manufactured at both company owned facilities in the UK and through an external supplier network predominantly located in Europe.

Creative and marketing content and programmes are developed to engage and connect the brand and its products with consumers. Burberry products are sold globally through its stores and online at Burberry.com, as well as through third-party wholesale customers, both instore and online. 

In a few selected areas, we use the product and distribution expertise of licensing partners.

The business is structured by channel, region and product division, supported by corporate functions.

HOW WE CREATE VALUE
 

CUSTOMER
We deliver beautifully made, authentic and distinctive products to our customers. Products which can dress each client head-to-toe for an array of events: work, casual, dinner or travel. Customers also receive continuous brand engagement and inspired storytelling across all platforms.

SHAREHOLDER VALUE
Our strategy aims to drive long-term, sustainable shareholder value by delivering revenue growth, operating margin improvement and cash returns.

EMPLOYEES
Our employees globally are developed, inspired and motivated through our engagement programmes. We ensure we have the right capabilities and expertise to drive our strategies; and our people’s efforts and contributions are recognised, rewarded and celebrated.

PARTNERS
Our partners include, but are not limited to, suppliers, wholesalers and licensees. We support other businesses throughout our value chain, collaborating to help them work towards operational excellence, improve resource efficiency and enhance employee wellbeing.

COMMUNITIES
We donate 1% of adjusted profits before tax to charitable causes. A large proportion is dedicated to supporting the Burberry Foundation and its partners in addressing key community needs within the luxury industry’s footprint.

Burberry sells products through retail (online and offline) and wholesale channels. For 2017/18, retail accounted for 82% of revenue and wholesale for 17%. Burberry also has licensing agreements (1% of revenue), leveraging the technical expertise of its licence partners.

Revenue by channel

Growth is presented underlying and is calculated at constant exchange rates

1. Retail/wholesale revenue
2. All references to revenue growth on this page are presented at constant exchange rates
3. All references to revenue and revenue growth on this page are excluding Beauty wholesale

 

Burberry operates in three regions. For 2017/18, Asia Pacific represented 41% of retail/wholesale revenue, Europe, Middle East, India and Africa (EMEIA) 36% and Americas 23%.

Retail/wholesale revenue by destination

Growth is presented underlying and is calculated at constant exchange rates.

1. Retail/wholesale revenue
2. All references to revenue growth on this page are presented at constant exchange rates
3. All references to revenue and revenue growth on this page are excluding Beauty wholesale

We have a diversified product offer across apparel categories, Accessories and Beauty. For 2017/18, Accessories represented 40% of retail/wholesale revenue, Womens 31%, Mens 24%, Childrens 4% and Beauty 1%.

Retail/wholesale revenue by product

Growth is presented underlying and is calculated at constant exchange rates

1. Retail/wholesale revenue
2. All references to revenue growth on this page are presented at constant exchange rates
3. All references to revenue and revenue growth on this page are excluding Beauty wholesale