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Business

Burberry is a global British luxury brand with heritage in design, innovation and craftsmanship. With the invention of gabardine by Thomas Burberry more than 130 years ago, outerwear has been at the core of the business and remains so today.

The Burberry team consists of over 10,000 employees worldwide. Our Company designs, develops, makes and sells products under the Burberry brand. Product design and development are centred in Burberry’s London headquarters with finished products manufactured at both company owned facilities in the UK and through an external supplier network predominantly located in Europe.

Creative and marketing content and programmes are developed to engage and connect the brand and its products with consumers. Burberry products are sold globally through its stores and online at Burberry.com, as well as through third-party wholesale customers, both instore and online. 

In a few selected areas, we use the product and distribution expertise of licensing partners.

The business is structured by channel, region and product division, supported by corporate functions.

Operating Model

Burberry sells products through retail (online and offline) and wholesale channels. For 2016/17, retail accounted for 77% of revenue and wholesale for 22%. Burberry also has licensing agreements (1% of revenue), leveraging the technical expertise of its licence partners.

Revenue by channel

Growth is presented underlying and is calculated at constant exchange rates

Burberry operates in three regions. For 2016/17, Asia Pacific represented 39% of retail/wholesale revenue, Europe, Middle East, India and Africa (EMEIA) 36% and Americas 25%.

Retail/wholesale revenue by destination

Growth is presented underlying and is calculated at constant exchange rates.

We have a diversified product offer across apparel categories, Accessories and Beauty. For 2016/17, Accessories represented 38% of retail/wholesale revenue, Womens 29%, Mens 22%, Childrens 4% and Beauty 7%.

Retail/wholesale revenue by product

Growth is presented underlying and is calculated at constant exchange rates