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Discover our new monogram

In July 2018, our Chief Creative Officer Riccardo Tisci revealed the brand’s new graphic identity, designed in collaboration with the legendary British art director and graphic designer Peter Saville.

This is the first time we have changed our logo in almost 20 years. Fabien Baron designed our previous one in 1999 when the S was dropped and Burberrys became Burberry.

Inspired by an original drawing from our archives, the Thomas Burberry monogram (‘TB’) will be used on its own and as a repetitive print. It celebrates the heritage of our fashion house in a return to the spirit of our founder, whose initials are referenced in the design.

The Thomas Burberry monogram was brought to life in the Thomas Burberry Bear, which has appeared in New York, Shanghai and London and many iconic landmarks and major Burberry stores across the world also have been wrapped in the new monogram.

The Thomas Burberry Bear on the Xintiandi Taiping Lake, Shanghai, China.

The Thomas Burberry Monogram on the streets of Hong Kong.

The Thomas Burberry Bear in Astor Place, New York.

The Thomas Burberry Monogram projected onto Global Harbour, Shanghai.

The Thomas Burberry Monogram takes over our flagship store, 121 Regent Street, London. 

The Thomas Burberry Monogram takes over our store in Seoul, South Korea.

The Thomas Burberry Bear at Marble Arch, London. 

The Thomas Burberry Monogram on the streets of London. 


The Thomas Burberry Monogram at Sunset Beach, Shelter Island, New York.