Our purpose remains our guiding principle, from the products we design to the operational aspects of our business. It permeates the four pillars of our strategy: Product, Communication, Distribution and Digital, and their enablers, Operational Excellence and Inspired People. To illustrate this, we have classified examples of our strategic progress in FY2019/20 by their relevant strategic pillar and the intrinsic key values, which support our purpose.
We believe in the power of creativity and are passionate about what we do. We combine this with a commitment to excellence.
For us, being Creatively Driven means:
We challenge ourselves to keep thinking ahead, creating the space to explore new ideas and possibilities.
For us, being Forward Thinking means:
We honour Burberry’s DNA, combining a strong sense of heritage with a desire to learn from the world. We are inspired by our past as we shape the future.
For us, being Proud of our Heritage means:
We are committed to nurturing an open, inclusive and united culture. Upholding a legacy of respect and belonging that stretches back to our founder.
For us, being Open and Caring means: