FOUNDED IN 1856, BURBERRY IS A GLOBAL LUXURY BRAND.
Autumn/Winter 2021 womenswear presentation
Riccardo Tisci’s first womenswear presentation for Burberry sets out a bold interpretation of modern femininity; shedding archetypes and readdressing preconceptions. At its core, the collection carries a sense of unflinching pride and conviction. With a sense of fluidity, looks reinvent tradition, twist classicism and encourage freedom of expression.
In Burberry’s latest venture in digital innovation, the luxury fashion house has collaborated with ELLE Digital Japan to create an interactive virtual replica of its flagship Ginza store. Customers will be able to navigate themselves around the virtual store and purchase items from Burberry’s Spring/Summer 2021 collection by selecting digital icons.
Burberry is launching a series of global pop-ups to celebrate the brand’s signature Olympia bag, with the first opening in Harrods. The Olympia, designed by Burberry Chief Creative Officer Riccardo Tisci, is a structured and sculptural bag, a celebration of modern classicism.
Our purpose remains our guiding principle, from the products we design to the operational aspects of our business. It permeates the four pillars of our strategy: Product, Communication, Distribution and Digital, and their enablers, Operational Excellence and Inspired People.
Burberry has always been a brand of firsts, built on a belief that creativity has the power to open spaces. When it came to innovating around social and retail, China was the obvious place to go as home to some of the most digitally savvy luxury customers.
Our strategy focuses on rooting Burberry firmly in luxury fashion. We believe that by fostering the creativity that has driven our brand since its inception, we will introduce Burberry to new customers while delighting our existing customer base.
