Burberry

Afghanistan, Herat, March 30, 2019
Goats stay in a breeding farm on the outskirts of Herat City which is run by DCA, the Dutch Committee for Afghanistan. The farm is part of a five-year project to improve cashmere production and the livelihood of local herders. The farm suffered from flooding the previous night.

Photo by Joel van Houdt for Burberry, Oxfam, Pur Projet and third party publications related to the cashmere project.

Subject signed Oxfam consent form: n/a

Copyright: Joel van Houdt

^cashmere

Watch the new short film about on how The Burberry Foundation, in partnership with Oxfam and PUR Projet, is developing a more inclusive, sustainable and resilient cashmere industry in Afghanistan. The five-year programme is focused on helping herders enhance their livelihoods and creating a prosperous local supply chain to benefit the community in the long term.

^{Interim results}

Though the momentum we had built was disrupted by COVID-19 at the start of the year, we were quick to adapt, while making further progress against our strategy. While the virus continues to impact sales in EMEIA, Japan and South Asia Pacific, we are encouraged by our overall recovery and the strong response to our brand and product, particularly among new and younger customers.

^{HONOUR OF KINGS}

Burberry announces its partnership with Tencent Games in its blockbuster online game Honour of Kings. As interactive digital content is increasingly becoming a source of inspiration in luxury fashion, games offer another oppurtunity for consumers to connect with Burberry's products online.

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^Purpose

Our purpose remains our guiding principle, from the products we design to the operational aspects of our business. It permeates the four pillars of our strategy: Product, Communication, Distribution and Digital, and their enablers, Operational Excellence and Inspired People.

^{SOCIAL RETAIL}

Burberry has always been a brand of firsts, built on a belief that creativity has the power to open spaces. When it came to innovating around social and retail, China was the obvious place to go as home to some of the most digitally savvy luxury customers.

^STRATEGY

Our strategy focuses on rooting Burberry firmly in luxury fashion. We believe that by fostering the creativity that has driven our brand since its inception, we will introduce Burberry to new customers while delighting our existing customer base.