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FOUNDED IN 1856, BURBERRY IS A GLOBAL LUXURY BRAND.   

ANNUAL REPORT FY 2020/21

We have transformed our business and built a new Burberry anchored firmly in luxury. In this next chapter, we will leverage our unique brand to deliver sustainable, high-quality growth.

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ESG

Our commitment to environment and social responsibility is the purest expression of our purpose, Creativity Opens Spaces. We are committed to building a better company that is a force for good in the world.

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World of Olympia 

Burberry’s latest augmented reality experience invites customers to immerse themselves in the modern classicism of the brand’s signature Olympia Bag.

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Purpose

We believe creativity opens spaces. Our purpose is to unlock the power of imagination to push boundaries and open new possibilities for our people, our customers and our communities. 

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SOCIAL RETAIL

When it came to innovating around social and retail, China was the obvious place to go as home to some of the most digitally savvy luxury customers.

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STRATEGY

Our vision is to be the leading British luxury brand, delivering sustainable, high-quality growth and value for our stakeholders.

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A DIGITAL EXPERIENCE 

Digital innovation is a cornerstone of our strategy and our ambition is to remain the digital pioneer in luxury. It is our strong digital infrastructure that enables us to continue to generate excitement around our new collections despite the challenges imposed by the pandemic. 

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The Burberry Trench Coat

With over 100 years of history, the Burberry Trench Coat is a global fashion icon. Its fabric speaks to our heritage of technical innovation and its design to timelessness, while its seasonal adaptations reflect the spirit of the moment and Burberry’s enduring relevance.

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Helping to shape the future

Thomas Burberry was passionate about social reform and supporting local communities. We continue his legacy today by helping those in need, in particular young people, and working with organisations that provide them with the skills, confidence and opportunities to succeed.

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Burberry Group Plc,
Horseferry House,
Horseferry Road,
London SW1P 2AW

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Registered  Number: 03458224

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