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Virtual store   

In Burberry’s latest venture in digital innovation, the luxury fashion house has collaborated with ELLE Digital Japan to create an interactive virtual replica of its flagship Ginza store. Customers will be able to navigate themselves around the virtual store and purchase items from Burberry’s Spring/Summer 2021 collection by selecting digital icons.

Konan Aphouet, 37, nurse prepares a syringe of the COVID-19 vaccine at the Treichville vaccination centre, in Abidjan, Côte d'Ivoire on 1 March 2021.

As the global rollout of COVAX vaccines accelerates, the first COVID-19 vaccination campaigns in Africa using COVAX doses began 1 March 2021 in Ghana and Côte D'Ivoire. These campaigns are the among the first to use doses provided by the COVAX Facility’s Gavi COVAX Advanced Market Commitment (AMC). This is an historic step towards ensuring equitable distribution of COVID-19 vaccines worldwide as part of the largest ever vaccine procurement and supply operation. COVAX is co-led by Gavi, the Vaccine Alliance; WHO, the Coalition for Innovations in Epidemic Preparedness (CEPI) and UNICEF which leads the procurement and delivery of vaccines. It is the only global initiative that works with governments and manufacturers to ensure that COVID-19 vaccines are available worldwide, for both high-income and low-income countries.


Burberry is donating to UNICEF’s COVID-19 Vaccines Appeal, helping their efforts to ensure millions of people from vulnerable communities around the world have equal access to vaccines. The donations from Burberry and the Burberry Foundation COVID-19 Community Fund, that build on their support for the global relief efforts over the past year, will go towards the transportation, storage and safe administration of COVID-19 vaccine doses in low-income countries.

Autumn/Winter 2021 show

The Burberry Autumn/Winter 2021 menswear collection by Riccardo Tisci honours a deep connection to the outdoors, to creativity, to dreams. The presentation explores a new environment within Burberry’s flagship Regent Street store in London – the space is reconfigured as a wandering terrain.


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Our purpose remains our guiding principle, from the products we design to the operational aspects of our business. It permeates the four pillars of our strategy: Product, Communication, Distribution and Digital, and their enablers, Operational Excellence and Inspired People. 


Burberry has always been a brand of firsts, built on a belief that creativity has the power to open spaces.  When it came to innovating around social and retail, China was the obvious place to go as home to some of the most digitally savvy luxury customers.


Our strategy focuses on rooting Burberry firmly in luxury fashion. We believe that by fostering the creativity that has driven our brand since its inception, we will introduce Burberry to new customers while delighting our existing customer base.


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