“While the task of transforming Burberry is still before us, the first steps we implemented
to re-energise our brand are showing promising early signs.”
Marco Gobbetti, Chief Executive Officer
Brand Highlights 2017/18
We are a 162-year-old global luxury brand with a distinctive British identity.
Our strategy will be delivered through six strategic pillars, four revenue drivers to re-energise the brand and enhance luxury consumer engagement (Communication, Product, Distribution and Digital) and two enablers (Operational Excellence and Inspired People). These will ensure that we continue to focus on productivity and simplification and have the right capabilities in place to realise our vision.
DRIVING POSITIVE CHANGE THROUGH ALL OUR PRODUCTS
We create products using the highest-quality materials and involving many manufacturing communities from across the world. As part of our new responsibility strategy, we are committed to ensuring that all our products have more than one positive attribute by 2022.
BECOMING CARBON NEUTRAL AND REVALUING WASTE
In addition to driving environmental improvements in the supply chain, we are committed to addressing climate change impacts from our own operations, including offices, stores, manufacturing and distribution sites.
POSITIVELY IMPACTING ONE MILLION PEOPLE
We have a long history of investing in the communities in which we operate, enabling employees to dedicate up to three working days a year to support their local communities and donating each year 1% of adjusted Group profit before tax to charitable causes. These range from supporting disaster relief efforts, for example the London Grenfell fire, South Asia Floods, hurricanes Harvey and Irma and the Mexico earthquake, to nurturing emerging talent through scholarships at the Royal College of Art, with a significant proportion going to the Burberry Foundation. We aim to achieve our one million goal mainly by supporting Burberry Foundation-led community programmes and, during FY 2017/18, have helped to positively impact 23,000^ people.