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Home Investors

Investment Case

Our vision is to realise our potential as the modern British luxury brand, delivering sustainable, high-quality growth and value for our stakeholders, customers and communities.

Strategy

Brand

Britishness is at the heart of our brand and product. We’re harnessing our unique heritage and leveraging what makes Burberry special to deepen the relationship with our customers, enhance our storytelling, and drive growth.

Product

We’re known for crafting beautiful luxury products that are made to last. Under the creative direction of Daniel Lee, we’re bringing an even greater level of desirability to our offer, strengthening our focus on accessories, and creating a luxury wardrobe that is both relatable and wearable.

Distribution

We’re strengthening distribution by focusing on elevation and execution across all channels and regions, ensuring that our customers can better connect with our brand and discover the products they love with ease.

SEAMLESS EXECUTION

VALUE CHAIN EXELLENCE

INSPIRED PEOPLE

VALUES & SUSTAINABILITY

INSPIRED PEOPLE

Read more about our strategy here.

 

ENVIRONMENTAL, SOCIAL AND GOVERNANCE (ESG)

We are building a financially stronger and better Burberry.

PRODUCT:

RESPONSIBLE CRAFTSMANSHIP

PLANET:

become climate positive

PEOPLE:

DIVERSITY, INCLUSION AND WELLBEING

COMMUNITIES:

EMPOWER YOUNG PEOPLE

Read more about our commitment to Responsibility here.

 

LONG-TERM VALUE CREATION

 

Our framework for long-term value creation centres around three major pillars: revenue growth, adjusted operating profit margin accretion and capital efficiency.

1. REVENUE GROWTH

Our target, in the medium-term is to deliver revenue of £4bn (at FY2021/22 constant exchange rates), equating to high-single digit growth over the period.

2. ADJUSTED OPERATING PROFIT MARGIN ACCRETION

High-single digit revenue growth will drive operating leverage, ensuring good margin progression to our target of over 20% adjusted operating margin in the medium-term.

3. CAPITAL EFFICIENCY

Burberry has a capital allocation framework, which prioritises the use of cash while maintaining an appropriate capital structure for the business. Our uses of cash are summarised below. 

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REGISTERED OFFICE

Burberry Group Plc,
Horseferry House,
Horseferry Road,
London SW1P 2AW

Registered in England and Wales
Registered  Number: 03458224

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