Burberry to collaborate with Vivienne Westwood on a collection of re-imagined iconic styles
6 July 2018
Burberry is collaborating with iconic British designer Vivienne Westwood on a collection of re-imagined iconic styles, in celebration of British style and heritage.
The limited edition collection, which will be the first collaboration for Burberry under Riccardo Tisci, will launch in December 2018.
Riccardo Tisci said: “Vivienne Westwood was one of the first designers who made me dream to become a designer myself and when I first started at Burberry, I knew it would be the perfect opportunity to approach her to do something. She is a rebel, a punk and unrivalled in her unique representation of British style, which has inspired so many of us. I am so incredibly proud of what we will be creating together.”
The collaboration will support rainforest charity www.coolearth.org.
Championing LGBTQ+ Communities: how our support of the Albert Kennedy Trust, the Trevor Project and ILGA is promoting diversity around the world
As part of our February 2018 Show, we cemented our commitment to LGBTQ+ communities through a series of initiatives and by making donations to the Albert Kennedy Trust, the Trevor Project and ILGA - all dedicated to broadening awareness and providing mentoring and resources to people around the world.
Nearly six months on, we are seeing the benefits of the donations, with each of the charities furthering their work in safeguarding human rights, providing vital support to those in need and broadening the reach of their services.
The Albert Kennedy Trust
The Albert Kennedy Trust is a UK LGBT+ youth homelessness charity providing safe homes, mentoring, training and support to give young people the start in life they deserve. Twenty-four per cent of young people facing homelessness identify as LGBT+ with 77 per cent of those citing familial rejection and abuse as the primary cause.
Burberry's donation to the Albert Kennedy Trust has been used to support some of the charity's key initiatives. Expanding its reach across the UK, an additional case worker will be placed in a new city, and the charity will also embark on work with a leading academic to study the impact of its services where they are most needed.
The Albert Kennedy Trust will also expand its Youth Engagement Programme through the addition of a dedicated Youth Engagement Officer, who will work to expand the Trust's annual youth conference and facilitate additional outreach and engagement activities.
The donation will also help the Trust to continue its work in giving young people in crisis access to a safe home, through accommodation run by the charity, helping young people with the cost of deposits and rent, offering short stays in LGBT-friendly accommodation and hostels, and providing advice and guidance.
The Trevor Project
The Trevor Project is the leading and only accredited national organization providing crisis intervention and suicide prevention services to LGBTQ people under the age of 25. The Trevor Project offers a suite of crisis intervention and suicide prevention programmes, including TrevorLifeline, TrevorText, and TrevorChat as well as a peer-to-peer social network support for LGBTQ young people under the age of 25, TrevorSpace.
The Trevor Project also offers an education programme with resources for youth-serving adults and organisations, a legislative advocacy department fighting for pro-LGBTQ legislation and against anti-LGBTQ rhetoric/policy positions, and conducts research to discover the most effective means to help young LGBTQ people in crisis and end suicide.
Following the donation from Burberry, The Trevor Project will ensure that all its crisis services are available 24/7, creating a new internal system which will support its existing Lifeline, chat and text services. The charity will also plug into new platforms to make crisis services more readily available to young people, such as Facebook Messenger and direct messages on Instagram. This expansion in availability of the services will inevitably lead to an increased demand, so the funding will also support the recruitment and training of new volunteers.
The International Lesbian, Gay, Bisexual, Trans and Intersex Association (ILGA) is a worldwide federation of organisations committed to equal human rights for LGBTI people. Founded in 1978, it enjoys consultative status at the United Nations, where it speaks and lobbies on behalf of more than 1,300 member organisations from 142 countries.
ILGA delivers successful programmes including the United Nations Advocacy Programme and the Gender Identity and Gender Expression Programme. Each year, ILGA releases three landmark publications: the State-Sponsored Homophobia report – including its sexual orientation laws maps - the ILGA-RIWI Global Attitudes Survey and the Trans Legal Mapping Report.
ILGA supports regional development in six regions covering the globe, supporting the delivery of regional conferences and a biennial world conference on LGBTI human rights.
With the support of the Burberry funding, the ILGA has continued its important work with the United Nations, providing input and guidance to UN Special Procedures on LGBTI issues. ILGA has continued to assist and train activists leaning on the United Nations to advance their rights, which included supporting activists from several countries across East Asia to join a 5-day human rights advocacy training course for the LGBTI community, organised by ILGA Asia in Seoul, South Korea.
With support from ILGA, Pan Africa ILGA also gathered more than 250 LGBTI activists and supporters from over 30 African countries in Gaborone, Botswana, for the 4th Pan Africa ILGA regional conference. Over five days, human rights defenders discussed issues ranging from the economic empowerment of LGBTI youth to the impact of social media in activism.
ILGA will mark once year since it received the donation from Burberry with the ILGA World Conference 2019 in Wellington, New Zealand.
Our new Dubai Mall store is now open
We are pleased to announce the opening of our new Dubai Mall store. The store’s design was inspired by Joseph Paxton’s architecturally adventurous Great Exhibition which took place in 1851, celebrating culture and industry. Our in-house architecture teams worked over the course of many months to encapsulate the classic British feel while also maintaining the Dubai surroundings.
Britishness permeates the new store. The floor was inspired by the Queen’s House in Greenwich, London and the marble used throughout the space was sourced from British quarries. The culture and experience of Britain is everywhere but still respecting Dubai’s rich environment. The team worked with British landscape gardener, Peter Beardsley to create a vibrant terrace are that can withstand the heat of the desert and offers clients one of the best views in Dubai.
Spread throughout several rooms the new store has many subtle details that allows the space to feel both luxurious and cosy. The introduction of bespoke furniture and hand-upholstered armchairs creates a seamless transition from the magnificent feel of grand British houses to a space where apparel and accessories sit together on polished brass rails and marble cantilevered shelves. The façade on the ground floor is over 30 metres long and instantly greets you with the Burberry ambience. Furthermore, the precise 45-degree texture of the panels links directly with the way our pattern-cutters craft gabardine into Trench Coats. This new store is a perfect blend of new and old, built to accommodate our 162-year-old heritage and the latest Burberry releases.
Burberry as a brand has always been about the experience we give our customers. We believe luxury fashion customers deserve and should have the same luxury experience of Burberry no matter when, where, or how they interact with us and our new store reflects this perfectly. This new store aligns itself with our new strategy which was outlined in November 2017. We want to inspire people through our products and have the vision to establish our position firmly in luxury fashion.
BURBERRY SPEAKS AT BCI GLOBAL COTTON CONFERENCE IN BRUSSELS
Our Responsibility Programme Director, Pauline Bohl, spoke at the BCI Global Cotton Conference in Brussels, discussing how to increase demand for sustainably sourced cotton in our industry. The event, hosted by the Better Cotton Initiative, a not-for-profit that focuses on making global cotton production better for producers and the environment, brought together the entire sector to discuss how we can collaborate to create a more sustainable cotton industry.
Used in many of our products today, cotton is one of Burberry’s most significant raw materials. It is the fibre used to make gabardine, the breathable and weatherproof fabric that was invented by our founder, Thomas Burberry, in 1879. Woven in our Yorkshire Mill, gabardine has been used to create our iconic Heritage Trench Coats for over 100 years.
Last year, we set ourselves ambitious targets to improve the sustainability and traceability of our raw materials. As part of our commitment to driving positive change through all Burberry products, we are aiming to source 100% of our cotton through the Better Cotton Initiative by 2022. As well as working with BCI, we engaged with our supply chain partners, NGOs, academics and internal and external stakeholders to establish our responsible sourcing strategy for cotton. We are only one year into our new five-year Responsibility strategy, and are already sourcing 21% of our cotton through the Better Cotton Initiative.
Over the past two years, we have been working with BCI to build industry-wide awareness and knowledge about cotton production. In 2017, we partnered with the BCI and other brand members to run supply chain training and engagement days in Italy and Portugal, giving our suppliers the opportunity to learn more about the future challenges facing cotton production and find out how they can be part of the solution. We will be hosting another event this year to engage more key suppliers.
Burberry is a member of Cotton 2040, a cross-industry initiative which aims to encourage the use of sustainably grown cotton and ensure supply for the future. To coincide with the BCI Global Cotton Conference, Cotton2040 launched its new CottonUP guide, a digital toolkit encouraging brands and retailers to source more sustainable cotton and advising them on the achievements and learnings of leading brands in this area. Burberry’s responsible sourcing strategy for cotton is showcased in the CottonUP guide as an example of best practice, and as inspiration to brands looking to source more sustainable cotton.
Explore our Responsibility Goals to 2022 here.
Find out more about the Better Cotton Initiative at bettercotton.org.
The Defence and National Rehabilitation Centre is handed over to the nation
21 June 2018
Burberry is proud to have supported the building of the Defence and National Rehabilitation Centre (DNRC), which was formally handed over today by The Duke of Westminster to The Prime Minister who accepted on behalf of the nation.
The DNRC succeeds Headley Court as the leading facility for clinical rehabilitation for the Armed Forces, with the potential for complementary services for civilians on the same site. The Defence facility will be operated by the Ministry of Defence and the staff will start to transition from Headley Court to the DNRC later this summer.
Marco Gobbetti, CEO of Burberry, said: “Burberry is proud to support members of the British Armed Forces who have been seriously wounded in service. The Burberry House at the DNRC will provide a key stage in their rehabilitation, preparing them to move on with confidence to the next stage of their lives.”
The Burberry House ‘back to life accommodation’ will host as many as three severely injured patients at one time as well as their immediate families. Modular so it can replicate a patient’s own home, the accommodation will provide an environment to help residents get used to performing daily tasks, facilitating the rehabilitation process.
Burberry announced as a core partner of Make Fashion Circular initiative
We are pleased to announce we are a core partner of the Ellen MacArthur Foundation’s Make Fashion Circular initiative.
Joining together with fashion industry leaders, the initiative will explore how our industry can work towards the vision for a circular economy for fashion, first set out in the Ellen MacArthur Foundation’s 2017 report ‘A new textiles economy: Redesigning fashion’s future’. It will also develop solutions to some of the biggest environmental issues faced by the fashion industry.
Pam Batty, our Vice President of Corporate Responsibility, said: “Realising the vision of a circular model for fashion will take true collaboration and bold innovation from all corners of our industry. As a core partner of the Ellen MacArthur Foundation’s Make Fashion Circular initiative we are proud to champion the conversation about circularity, and encourage others to take the opportunities to rethink their approach for the benefit of the environment, our communities and the global economy.”
The Ellen MacArthur Foundation was launched in 2010 to accelerate the transition to a circular economy. The Foundation works across five key areas: insight and analysis, business and government, learning, systemic initiatives and communications.
Find out more about the Make Fashion Circular initiative here.
VP of Corporate Responsibility, Pam Batty, speaks at Copenhagen Fashion Summit 2018
Our VP of Corporate Responsibility, Pam Batty, spoke at Copenhagen Fashion Summit 2018 - the world’s leading event on sustainability in fashion - on ‘Innovations for Supply Chain Efficiency’. Pam appeared with Linda Greer, a Scientist at the Natural Resources Defense Council (NRDC), and a range of industry experts to discuss how Burberry has driven resource efficiency in its own supply chain by decreasing energy and water use.
The Summit, which brings together a range of industry thought leaders from around the world, explores the most critical environmental, social and ethical issues facing the fashion industry and our planet.
Our relationship with the NRDC began in 2013, when Burberry developed its first set of environmental targets focusing on areas including raw materials, chemicals, and water and energy in our supply chain. Burberry was keen to adopt the NRDC’s Clean by Design approach, who were working with major retailers to increase resource efficiency in the factories in their supply chains.
In an industry first, we used the guidance issued by the NRDC’s Clean by Design programme and made it our own. Usually, the NRDC will implement its programme on behalf of fashion brands, but with support from the NRDC, our internal team of sustainability experts implemented Clean by Design in our own supply chain.
We now have 28 global facilities engaged in the Burberry programme, which process materials for 43% of Burberry’s product. During this work in our supply chain, we identified over 230 opportunities to improve water and energy efficiency.
By making these changes, we have reduced the use of energy in some of our mills in Italy by 14%, and the use of water by 11% over the last three years. Despite the margin for improvement being smaller in Italy, which has an established and mature textile industry, we have made a material difference to the impact of our supply chain in this region.
As a result, we have been able to build strong relationships with our suppliers, allowing conversations to evolve and cover renewable energy, chemical management and responsible sourcing.
Last year we launched a five-year Responsibility strategy, setting ambitious goals across Burberry’s product, communities and company. The Clean by Design model is a key element of our target to drive positive change through 100% of our products by 2022, and helps to achieve our commitments around raw materials, chemicals, resource efficiency and waste reuse.
Burberry features in new V&A exhibition, Fashioned from Nature
Burberry’s Kensington Heritage Trench Coat features in the V&A’s new exhibition, Fashioned from Nature.
The exhibition, which brings together the V&A’s fashion collection with key loans from a number of fashion houses, explores the relationship between fashion and nature from 1600 to the present day. The Kensington Trench Coat is displayed in the ‘Designing for the 21st Century’ section, which demonstrates how contemporary designers are creating desirable and exciting sustainable fashion.
The cotton gabardine Kensington Trench Coat that features in the exhibition was woven and constructed in Yorkshire, England in 2018 and is included due to Burberry’s commitment to sourcing 100% ‘Better Cotton’ and 100% renewable energy by 2022. Burberry is a member of the RE100 initiative for renewable energy and the Better Cotton Initiative, an organisation making global cotton production better for its producers and the environment.
Fashioned from Nature displays 300 beautiful and intriguing objects across the exhibition, exploring what we can learn from fashion practices of the past and how the fashion industry can build a more responsible fashion system that respects, protects and celebrates the natural world.
Fashioned from Nature runs from 21 April 2018 – 27 January 2019 at the V&A Museum, London.
Find out more and plan your visit at https://www.vam.ac.uk/exhibitions/fashioned-from-nature#intro
The Heritage Trench Reimagined
Burberry’s collection of Heritage Trench Coats has been refreshed to comprise a new edit featuring three modern silhouettes – The Chelsea, The Kensington and The Westminster.
Inspired by the archive, the collection has been reimagined with modern details and new colours.
All Burberry Heritage Trench Coats are made in Castleford, England from weatherproof gabardine and lined with Burberry’s Vintage check. There are 127 processes involved in the making of a single Burberry trench coat. It takes a year for each specialist tailor to learn the stitching of the collar – the most intricate part of the coat’s construction.
Gabardine was invented in 1879 by our founder, Thomas Burberry. His creation revolutionised rainwear which had previously been heavy and uncomfortable to wear. Our signature gabardine is created at the Burberry textile mill near Keighley, England and for 2018, our lighter tropical gabardine material has been included in the Heritage Trench range for the first time.
The original Burberry trench coat was created to protect the military during the First World War. During World War One, 500,000 coats were worn by officers. Every feature of the iconic design served a purpose – the epaulettes displayed an officer’s rank and the belts metal D-rings were used to attach equipment.
Our gabardine fabric was also the material of choice for several polar explorers. Sir Ernest Shackleton was outfitted by Thomas Burberry for three expeditions in the early 20th century.
Now, Burberry has collaborated with five stylists – Jack Borkett, Anders Thomsen, Victoire Simonney, Ruben Moreira and Danny Reed – to style the refreshed Heritage Trench Coats, captured in a portfolio of images by Thurstan Redding.
Explore the collection at Burberry.com
BURBERRY APPOINTS GAVIN HAIG AS CHIEF COMMERCIAL OFFICER
20 April 2018
Burberry today announces that Gavin Haig has been appointed Chief Commercial Officer, effective 23 April.
In this newly created position, Gavin will be responsible for all regions in which Burberry operates. He will report to Marco Gobbetti, Chief Executive Officer of Burberry Group plc.
Gavin joins Burberry after four years at Belstaff, where he served as CEO. He previously spent a decade at Cartier, where he led commercial teams globally as Managing Director International. He has also held senior positions at Alfred Dunhill and Wedgwood.
Marco Gobbetti commented: “I am delighted to announce the appointment of Gavin Haig to the newly created position of Chief Commercial Officer. Gavin has extensive experience in global luxury retail, which will be invaluable as we implement our strategy.”
BURBERRY APPOINTS DR. GERRY MURPHY AS CHAIRMAN DESIGNATE
13 April 2018
Burberry is pleased to announce that Dr. Gerry Murphy has been appointed to the Board as Chairman designate.
Gerry will start on 17 May and will succeed Sir John Peace as Burberry Chairman after the Company’s annual shareholder meeting on 12 July. Sir John will step down from the role and from the Board on the same date.
Gerry is an experienced Chair and senior board member, having served as non-executive director of companies including British American Tobacco plc, Merlin Entertainments plc and Reckitt Benckiser plc.
Gerry is currently Chairman of Tate and Lyle plc and of The Blackstone Group International Partners LLP, Blackstone’s principal European entity. Before joining Blackstone as a senior managing director in its private equity group, he served as CEO of Kingfisher plc, Carlton Communications, Exel plc and Greencore Group plc.
This appointment concludes the process initiated in June 2017 and led by Senior Independent Director Jeremy Darroch to name a successor to Sir John by the end of 2018.
Commenting on the appointment, Jeremy Darroch said: “We are delighted to welcome Gerry to the Board. His substantial UK plc and global business experience will be a great asset to Burberry as we continue to focus on delivering long-term shareholder value.
“On behalf of the Board, I would like to thank Sir John for his immense contribution to Burberry over the past 16 years. Sir John has presided over a period of extraordinary change, during which Burberry has enjoyed strong growth and evolved into one of the most valuable luxury brands in the world.”
Gerry Murphy said of his appointment: “I am honoured to take up this role and to succeed Sir John as Chairman. Burberry is a unique British brand that I have admired for a long time and I am looking forward to working with Marco Gobbetti and the Board to guide the Company through its next phase of growth.”
Sir John Peace said: "I would like to thank current and past Board members for their partnership over the past 16 years and Jeremy Darroch for leading the process to find Burberry’s next Chairman. In Gerry Murphy, we have found a superb candidate with extensive experience in the consumer and retail industries. I am confident he is the right choice to lead the Board as Burberry embarks on a new chapter.”
The Burberry Balloon Travels from London to Dubai
To herald the arrival of our latest collection in The Dubai Mall, the Burberry Balloon has travelled from London, a fitting homage to the spirit of travel and adventure that has long influenced British life and culture.
Standing at over 15 metres tall, the hot air balloon originally appeared in Heathrow’s Terminal 2 and is inspired by the achievements of Captain Edward Maitland, who was outfitted by Thomas Burberry for his expeditions. He wore Burberry gabardine when he flew from Crystal Palace to Russia in a hot air balloon in 1908.
The installation also introduces the latest collection and our new runway tote, The Belt Bag.
The Burberry Balloon is in The Dubai Mall until 3 April.
Burberry appoints Riccardo Tisci as Chief Creative Officer
We are delighted to announce that Riccardo Tisci will be joining Burberry as Chief Creative Officer on 12 March.
Riccardo, who is a graduate of Central Saint Martins in London, will direct all Burberry collections and present his first for the brand in September. He will be based at Burberry’s headquarters in London.
A critically acclaimed designer with expertise across womenswear, menswear, leather goods and accessories, Riccardo joins Burberry after more than a decade at Givenchy, where he was Creative Director from 2005 to 2017.
Marco Gobbetti said of the appointment:
“I am delighted that Riccardo is joining Burberry as Chief Creative Officer. Riccardo is one of the most talented designers of our time. His designs have an elegance that is contemporary and his skill in blending streetwear with high fashion is highly relevant to today’s luxury consumer. Riccardo’s creative vision will reinforce the ambitions we have for Burberry and position the brand firmly in luxury.”
Riccardo Tisci said of his new role:
“I am honoured and delighted to be joining Burberry as its new Chief Creative Officer and reuniting with Marco Gobbetti. I have an enormous respect for Burberry’s British heritage and global appeal and I am excited about the potential of this exceptional brand.”
Riccardo is well known for surrounding himself with a diverse group of collaborators, from creating costumes for work by performance artist Marina Abramovic through to directing the artwork for the multi-award winning ‘Watch the Throne’ album by Jay Z and Kanye West.
He has also designed the stage outfits for world tours of Madonna, Beyoncé and Rihanna, introducing his aesthetic to an ever-widening audience.
Riccardo has also collaborated with Nike since 2014 and previously held design roles at Puma, Antonio Berardi and Ruffo Research. In 2013, he was awarded the International Award at the CFDA Fashion Awards.
Burberry February 2018 Show
“My final collection here at Burberry is dedicated to - and in support of - some of the best and brightest organisations supporting LGBTQ+ youth around the world. There has never been a more important time to say that in our diversity lies our strength, and our creativity.”
Christopher Bailey, Burberry President and Chief Creative Officer
20 February 2018
As part of the February Show, Burberry championed LGBTQ+ communities and promoting diversity around the world.
The LGBTQ+ rainbow, an emblem for optimism and inclusiveness, featured prominently across Burberry’s February 2018 collection, rooted in the introduction of a new Rainbow check.
To solidify its support of LGBTQ+ communities, Burberry made donations to three charities – the Albert Kennedy Trust, the Trevor Project and International Lesbian and Gay Alliance – all dedicated to broadening the awareness, mentoring and resources available around the world.
Christopher Bailey collaborated with United Visual Artists (UVA) to reimagine its work ‘Our Time’ for the show. The installation, which investigates the subjective experience of the passing of time, served as the backdrop to the February 2018 Show and was on special loan from the Museum of Old and New Art (MONA) in Australia. Christopher and UVA also designed a new original piece for the show’s finale called ‘Spectrum’, an installation formed of rainbow coloured lights and kaleidoscopic patterns.
'them', Condé Nast’s next-generation platform devoted to the queer community, also unveiled a new video and photo shoot captured by Alasdair McLellan featuring real-life couples wearing the latest collection. Christopher Bailey said of the collaboration: “We are very proud to be working alongside Phillip and ‘them’ – a platform which shows real integrity and commitment to championing the wonderfully diverse culture we live in today. The values and authenticity with which they showcase the voices and perspectives of these communities is genuinely inspiring.”
A capsule collection of reissued pieces from the brand’s archive, re-released as part of the February 2018 runway collection, and featuring the rainbow check, were available to purchase immediately following the show. The capsule was available to purchase through “Show to Door”, an immediate around-the-clock London delivery service from Farfetch for 24 hours after Burberry’s February 2018 Show. Dover Street Market and Browns Shoreditch in London, Isetan in Tokyo, Antonia in Milan and The Store at Soho House Berlin are also stocking the capsule collection for a limited time only.
To mark Burberry’s long-standing relationship with music, a dedicated playlist is available on Apple Music, featuring over 200 tracks that have defined some of the brand’s most memorable moments over the last 17 years. ‘17 Years of Soundtracks’ includes the soundtracks to previous runway shows and exclusive interviews with some of Burberry’s most notable musical collaborators, including Tom Odell, James Bay and Paloma Faith.
Burberry also collaborated with Snapchat to create a new rainbow-themed Snapchat lens for the platform, giving users the chance to wear the rainbow check cap that featured in the show. The lens is accessible via a unique snapcode, which is live for 90 days from 16 February.
Watch the February 2018 show on Burberry.com
Adwoa Aboah and Juergen Teller collaborate on portfolio of images for Burberry
26 December 2017
Burberry has revealed a new collaboration with British model and activist Adwoa Aboah and photographer Juergen Teller.
Commissioned by Burberry President and Chief Creative Officer Christopher Bailey, the portfolio of images sees Adwoa and Juergen partnering on the selection of cast, location and aesthetic.
This marks Adwoa and Juergen’s first project for Burberry, with their next portfolio launching in February 2018.
Juergen photographed Adwoa together with her friends and family, including her cousins Alfie Husband, George Husband, Richard Theodore-Aboah and Kwame N’Dow, as well as Montell Martin and Mae Muller along Regent’s Canal in North London.
Adwoa Aboah said of the collaboration: “It has been a huge honour for me to work with Burberry and Juergen Teller on this inspiring project. My role as both model and artistic director is one I have really enjoyed and embraced. Christopher Bailey is an incredible visionary and it has been an amazing experience to work together with him and Juergen to create this series of stories.”
Burberry’s collaboration with British artist Danny Sangra
17 November 2017
In celebration of the launch of our Doodle tote bag, British artist and Burberry collaborator Danny Sangra is taking over a selection of our stores in November and December. Danny has transformed the windows and interior of the store with his drawings in celebration of the creative inspiration behind Burberry’s new collection of Doodle reversible tote bags.
In store, Danny will be live doodling on Burberry’s new tote bags with a choice of his illustrations and witty colloquialisms, to create one-of-a-kind designs. Visitors to the stores will also be able to purchase limited edition versions of existing Doodle tote bags which Danny has illustrated with his unique designs.
Starting in New York, Danny will travel to Burberry locations in Tokyo, Seoul, Beijing and London in celebration of the launch of the new collection.
Burberry’s collaboration with Danny began earlier this year, when he created a portfolio of artworks entitled 'Now Then' for Instagram which featured his illustrations juxtaposed over vintage Burberry imagery sourced from our archive. During the September 2017 show, artist Danny Sangra took over the Burberry Snapchat account, capturing his experience of the show and doodling live over images of the runway and models.
The activity was such a success, Burberry launched an Augmented Reality experience with Danny Sangra on the Burberry iPhone app allowing users to choose between three styles of Danny’s 3D doodle worlds. By looking at their surroundings through their phone camera, users find Danny’s doodles in their own environment and can also add 2D doodles by attaching them to various objects. The world they have built can be saved by using a screenshot, creating shareable content in the form of a picture in a ‘Burberry frame’ for the user to post on their social media accounts.
Come along to any of our stores on these dates to see Danny at work:
- New York, Spring Street (16 – 18 November)
- Tokyo (24 – 25 November)
- Seoul (28 – 29 November)
- Beijing (1 – 2 December)
- London, Regent Street (8 – 9 December)
Burberry Foundation partners with Lucky Iron Fish
Burberry Foundation has teamed up with social enterprise Lucky Iron Fish to tackle iron deficiency in the communities which support our business. Lucky Iron Fish is a small fish-shaped piece of iron which families can boil in liquid-based meals to enrich their food. The fish lasts for five years and provides a significant portion of the daily recommended iron intake.
Iron deficiency negatively impacts 2bn people around the world, especially those living in poverty. The World Bank estimates that £52.2bn is lost each year from the global economy due to illnesses related to iron deficiency. Iron is an essential nutrient that helps vital organs receive the oxygen they need to function properly.
Burberry Business Services in Leeds opens
9 October 2017
Burberry Business Services (BBS) is now open, bringing together our shared services teams from Finance, HR and Procurement, as well as some roles from within Customer Service and IT.
Our new office is located on 6 Queen Street in the heart of Leeds. Close to our manufacturing and weaving facilities in Castleford and Keighley, BBS creates a Northern hub for Burberry, reinforcing our commitment to Yorkshire and the UK.
If you are interested in joining Burberry, you can find all our open positions here.
First Burberry Augmented Reality experience
Burberry has launched an Augmented Reality experience in collaboration with artist British artist Danny Sangra on the Burberry app, using the new Apple ARKit.
Burberry first collaborated with Sangra for a series of illustrations entitled ‘Now Then’, where a portfolio of original artworks featured Danny’s creative designs juxtaposed over vintage Burberry imagery sourced from our archive and then posted on our social media platforms.
The new AR experience goes to the next level, allowing users to choose between three styles of Danny’s 3D doodle worlds called Eclectic Britain, Wanderlust and Rainy days. By looking at their surroundings through their phone camera, users find Danny’s doodles in their own environment and can also add 2D doodles by attaching them to various objects. The world they have built can be saved by using a screenshot, creating shareable content in the form of a picture in a ‘Burberry frame’ for the user to post on their social media accounts.
“Augmented Reality is a powerful new creative tool to engage our customers, allowing them to experience our brand through technology as never before. We see AR as a long-term addition to our digital communications, with myriad exciting possibilities for the future.” said Sarah Manley, Chief Marketing Officer at Burberry.
With Burberry sales on mobile steadily increasing, Burberry launched the iPhone app earlier this year in English speaking markets. Users can shop the full product range and use Apple Pay as one of many payment methods. The AR experience requires iOS11 and an iPhone 6S, 7, 8 or X.
Download the Burberry app here.
Burberry joins RE100 as part of commitment to 100% renewable energy
Burberry has joined the Climate Group’s RE100 initiative as it reaches 100 members. Burberry is the only global luxury brand to join the RE100 as part of our commitment to procure 100% of energy from renewable resources by 2022. RE100 is a collaborative, global initiative of influential businesses committed to 100% renewable electricity, working to massively increase demand for - and delivery of - renewable energy.
Leanne Wood, Chief People, Strategy & Corporate Affairs Officer, Burberry, said “Procuring 100% of our energy from renewable resources by 2022 is a principal goal of Burberry’s five-year Responsibility agenda. We are proud that over half of our offices, stores, warehouses and internal manufacturing sites globally are powered by either on site renewable resources or through renewable tariffs. However, access to renewable resources is still limited in some places. By joining RE100 we aim to drive wider demand for low carbon power and encourage all providers to introduce renewable energy options.”
RE 100 members include 30 global Fortune 500 companies, the group has a total revenue of US$2.5 trillion and operate across a diverse range of sectors, from technology to fashion to automobile manufacturing. Together, the members create around 146 terawatt-hours in demand for renewable electricity - about as much as it takes to power Poland.
Sam Kimmins, who heads up The Climate Group’s RE100 campaign said: “I'm delighted to welcome Burberry to the RE100 campaign, bringing the total of member companies committed to 100% renewable electricity to 100. As a leading global brand, Burberry's commitment sends a powerful message to the fashion world that renewable electricity makes sense for both brand and business.”
The Climate Group works internationally with leading business, states and regions to deliver a world of net zero greenhouse gas emissions through collaborative programs with corporate and government partners.
11 July 2017
New Burberry Material Futures Research Group established at Royal College of Art with £3million grant from Burberry Foundation
The Burberry Foundation has awarded £3 million to the Royal College of Art to establish the Burberry Material Futures Research Group – the first of its kind in the world - and to expand the Burberry Design Scholarship Fund.
The new Burberry Material Futures Research Group will be the first explicit ‘STEAM’ research centre1 at a traditional art and design university. The group will apply radical thinking to invent more sustainable materials, transform consumer experience and advance manufacturing for the benefit of industry and the wider community.
This grant from the Burberry Foundation also includes £750,000 to support the existing Burberry Design Scholarship scheme at the RCA which was created in 2011 to nurture and support creative talent. This additional funding from the Burberry Foundation will expand the scheme which is already supported by funds from Burberry Group plc and will see the scholarship support around 30 additional UK/EU students in total.
The grant is also in line with Burberry’s new five-year responsibility agenda which marks a significant step change in the company’s approach to responsibility issues and will focus on three ambitious goals over the next five years:
- Support 1 million people in the communities that sustain Burberry’s business and the wider luxury industry
- Ensure 100% of Burberry’s products have at least one element that drives positive change
- Invent new approaches to revaluing waste created in the production of luxury goods, whilst becoming carbon neutral in its own operations.
Christopher Bailey, a trustee of the Burberry Foundation and Chief Creative and Chief Executive Officer, Burberry commented: ‘I am thrilled that the Burberry Foundation can support the establishment of the Burberry Material Futures Research Group at the Royal College of Art. This new partnership also reflects Burberry’s heritage as our founder, Thomas Burberry, was himself a material innovator. He invented the breathable, water resistant and hardwearing gabardine fabric in 1879 that is still the cornerstone of our brand today.’
The Burberry Material Futures Research Group will act as a virtual centre until it moves to a permanent home in the RCA’s new building in Battersea, designed by Herzog & de Meuron, scheduled to open in 2020.
1 STEAM denotes Science, Technology, Engineering, Art and Mathematics.
23 June 2017