Burberry’s collaboration with British artist Danny Sangra
17 November 2017
In celebration of the launch of our Doodle tote bag, British artist and Burberry collaborator Danny Sangra is taking over a selection of our stores in November and December. Danny has transformed the windows and interior of the store with his drawings in celebration of the creative inspiration behind Burberry’s new collection of Doodle reversible tote bags.
In store, Danny will be live doodling on Burberry’s new tote bags with a choice of his illustrations and witty colloquialisms, to create one-of-a-kind designs. Visitors to the stores will also be able to purchase limited edition versions of existing Doodle tote bags which Danny has illustrated with his unique designs.
Starting in New York, Danny will travel to Burberry locations in Tokyo, Seoul, Beijing and London in celebration of the launch of the new collection.
Burberry’s collaboration with Danny began earlier this year, when he created a portfolio of artworks entitled 'Now Then' for Instagram which featured his illustrations juxtaposed over vintage Burberry imagery sourced from our archive. During the September 2017 show, artist Danny Sangra took over the Burberry Snapchat account, capturing his experience of the show and doodling live over images of the runway and models.
The activity was such a success, Burberry launched an Augmented Reality experience with Danny Sangra on the Burberry iPhone app allowing users to choose between three styles of Danny’s 3D doodle worlds. By looking at their surroundings through their phone camera, users find Danny’s doodles in their own environment and can also add 2D doodles by attaching them to various objects. The world they have built can be saved by using a screenshot, creating shareable content in the form of a picture in a ‘Burberry frame’ for the user to post on their social media accounts.
Come along to any of our stores on these dates to see Danny at work:
- New York, Spring Street (16 – 18 November)
- Tokyo (24 – 25 November)
- Seoul (28 – 29 November)
- Beijing (1 – 2 December)
- London, Regent Street (8 – 9 December)
Burberry Foundation partners with Lucky Iron Fish
Burberry Foundation has teamed up with social enterprise Lucky Iron Fish to tackle iron deficiency in the communities which support our business. Lucky Iron Fish is a small fish-shaped piece of iron which families can boil in liquid-based meals to enrich their food. The fish lasts for five years and provides a significant portion of the daily recommended iron intake.
Iron deficiency negatively impacts 2bn people around the world, especially those living in poverty. The World Bank estimates that £52.2bn is lost each year from the global economy due to illnesses related to iron deficiency. Iron is an essential nutrient that helps vital organs receive the oxygen they need to function properly.
Burberry Business Services in Leeds opens
9 October 2017
Burberry Business Services (BBS) is now open, bringing together our shared services teams from Finance, HR and Procurement, as well as some roles from within Customer Service and IT.
Our new office is located on 6 Queen Street in the heart of Leeds. Close to our manufacturing and weaving facilities in Castleford and Keighley, BBS creates a Northern hub for Burberry, reinforcing our commitment to Yorkshire and the UK.
If you are interested in joining Burberry, you can find all our open positions here.
First Burberry Augmented Reality experience
Burberry has launched an Augmented Reality experience in collaboration with artist British artist Danny Sangra on the Burberry app, using the new Apple ARKit.
Burberry first collaborated with Sangra for a series of illustrations entitled ‘Now Then’, where a portfolio of original artworks featured Danny’s creative designs juxtaposed over vintage Burberry imagery sourced from our archive and then posted on our social media platforms.
The new AR experience goes to the next level, allowing users to choose between three styles of Danny’s 3D doodle worlds called Eclectic Britain, Wanderlust and Rainy days. By looking at their surroundings through their phone camera, users find Danny’s doodles in their own environment and can also add 2D doodles by attaching them to various objects. The world they have built can be saved by using a screenshot, creating shareable content in the form of a picture in a ‘Burberry frame’ for the user to post on their social media accounts.
“Augmented Reality is a powerful new creative tool to engage our customers, allowing them to experience our brand through technology as never before. We see AR as a long-term addition to our digital communications, with myriad exciting possibilities for the future.” said Sarah Manley, Chief Marketing Officer at Burberry.
With Burberry sales on mobile steadily increasing, Burberry launched the iPhone app earlier this year in English speaking markets. Users can shop the full product range and use Apple Pay as one of many payment methods. The AR experience requires iOS11 and an iPhone 6S, 7, 8 or X.
Download the Burberry app here.
Burberry joins RE100 as part of commitment to 100% renewable energy
Burberry has joined the Climate Group’s RE100 initiative as it reaches 100 members. Burberry is the only global luxury brand to join the RE100 as part of our commitment to procure 100% of energy from renewable resources by 2022. RE100 is a collaborative, global initiative of influential businesses committed to 100% renewable electricity, working to massively increase demand for - and delivery of - renewable energy.
Leanne Wood, Chief People, Strategy & Corporate Affairs Officer, Burberry, said “Procuring 100% of our energy from renewable resources by 2022 is a principal goal of Burberry’s five-year Responsibility agenda. We are proud that over half of our offices, stores, warehouses and internal manufacturing sites globally are powered by either on site renewable resources or through renewable tariffs. However, access to renewable resources is still limited in some places. By joining RE100 we aim to drive wider demand for low carbon power and encourage all providers to introduce renewable energy options.”
RE 100 members include 30 global Fortune 500 companies, the group has a total revenue of US$2.5 trillion and operate across a diverse range of sectors, from technology to fashion to automobile manufacturing. Together, the members create around 146 terawatt-hours in demand for renewable electricity - about as much as it takes to power Poland.
Sam Kimmins, who heads up The Climate Group’s RE100 campaign said: “I'm delighted to welcome Burberry to the RE100 campaign, bringing the total of member companies committed to 100% renewable electricity to 100. As a leading global brand, Burberry's commitment sends a powerful message to the fashion world that renewable electricity makes sense for both brand and business.”
The Climate Group works internationally with leading business, states and regions to deliver a world of net zero greenhouse gas emissions through collaborative programs with corporate and government partners.
11 July 2017
New Burberry Material Futures Research Group established at Royal College of Art with £3million grant from Burberry Foundation
The Burberry Foundation has awarded £3 million to the Royal College of Art to establish the Burberry Material Futures Research Group – the first of its kind in the world - and to expand the Burberry Design Scholarship Fund.
The new Burberry Material Futures Research Group will be the first explicit ‘STEAM’ research centre1 at a traditional art and design university. The group will apply radical thinking to invent more sustainable materials, transform consumer experience and advance manufacturing for the benefit of industry and the wider community.
This grant from the Burberry Foundation also includes £750,000 to support the existing Burberry Design Scholarship scheme at the RCA which was created in 2011 to nurture and support creative talent. This additional funding from the Burberry Foundation will expand the scheme which is already supported by funds from Burberry Group plc and will see the scholarship support around 30 additional UK/EU students in total.
The grant is also in line with Burberry’s new five-year responsibility agenda which marks a significant step change in the company’s approach to responsibility issues and will focus on three ambitious goals over the next five years:
- Support 1 million people in the communities that sustain Burberry’s business and the wider luxury industry
- Ensure 100% of Burberry’s products have at least one element that drives positive change
- Invent new approaches to revaluing waste created in the production of luxury goods, whilst becoming carbon neutral in its own operations.
Christopher Bailey, a trustee of the Burberry Foundation and Chief Creative and Chief Executive Officer, Burberry commented: ‘I am thrilled that the Burberry Foundation can support the establishment of the Burberry Material Futures Research Group at the Royal College of Art. This new partnership also reflects Burberry’s heritage as our founder, Thomas Burberry, was himself a material innovator. He invented the breathable, water resistant and hardwearing gabardine fabric in 1879 that is still the cornerstone of our brand today.’
The Burberry Material Futures Research Group will act as a virtual centre until it moves to a permanent home in the RCA’s new building in Battersea, designed by Herzog & de Meuron, scheduled to open in 2020.
1 STEAM denotes Science, Technology, Engineering, Art and Mathematics.
23 June 2017