Skip to main content

Burberry strengthens social commerce offering in America with checkout on Instagram

London, 19 March 2019

Continuing our long commitment to digital innovation, Burberry is proud to be a launch partner of checkout on Instagram, a new feature available on the platform in the US from today. This feature allows our customers in America to purchase products directly inside the Burberry Instagram shop, without being redirected to our main e-commerce site, This functionality is designed to make shopping through Instagram smoother and quicker for our customers, creating a place where inspiration is instantly shoppable.


Burberry has pioneered  social commerce through product tags, swipe to shop and more recently, B Series, the limited-edition product drops available on Instagram, WeChat, Kakao and LINE. The first B Series drop in September 2018 sold out at a rate we had not seen before, while the Small Title bag, which was part of the February 2019 drop, sold out in the Americas within hours of launch. This sustained connection with our community through social commerce has driven increased social media engagement for the Burberry brand. 


Commenting on the launch, Rachel Waller, VP of Marketing, Digital at Burberry said: “Burberry is always pushing for digital innovation that improves our customers’ experience. We have seen great results from the monthly B Series product drops which launched last September, bridging the journey from inspiration to ecommerce for our social community for the first time. We are excited to expand our social commerce as one of the first brands to adopt checkout on Instagram”

A message from Marco Gobbetti, CEO, Burberry Group plc

26 February 2019


“At Burberry, we have always sought to build a culture that is diverse, open and inclusive and one where all perspectives are valued. The distress we caused with one of our products last week has shown us that we are not where we need or want to be. We are determined to learn from this and having spoken with our employees, experts and communities we impacted, we have developed a plan to increase our consciousness and understanding of social issues and fully embrace diversity and inclusion. We have a firm foundation from which to build. We have strong values, outstanding people and creativity at our core. Today, we are taking further steps to make real change happen.”

– Marco Gobbetti, CEO, Burberry Group plc 


These steps include:  


1. Increasing our understanding 

We will strengthen our understanding of and sensitivity to a range of perspectives to help us live the values we hold and be truly inclusive. We will: 

  • Introduce additional training for all employees, including senior management 

  • Establish employee councils focused on diversity and inclusion  

  • Assemble an advisory board of external experts  


2. Diversifying the pipeline of talent   

We will evolve our pipeline of talent to ensure we better reflect the world we live in and build a more diverse talent base for the future. We will: 

  • Strengthen goals to ensure diverse representation in our employee base 

  • Expand our creative arts scholarship internationally to support students from diverse backgrounds and provide full-time employment for 50 graduates from the programme over the next five years 

  • Extend internationally Burberry Inspire, our in-school arts and culture programme designed to help young people overcome challenging circumstances and see future opportunity in the creative industries 


3. Championing those who help others  

We will add to our support of organisations promoting diversity and inclusion and providing assistance to people in crisis, including the Samaritans, who offer a safe, confidential place to which people can turn.

Burberry continues partnership with Farfetch on Dream Assembly technology accelerator

11 February 2019

We are pleased to continue our partnership with Farfetch on the Dream Assembly technology accelerator. This year, we are looking for applications from seed-stage start-ups that are for-profit and drive social or environmental benefits. 

Pam Batty, VP of Corporate Responsibility, Burberry, said: “We are hugely supportive of this year’s focus on sustainability. We believe open innovation and collaboration are necessary to addressing the challenges facing the fashion and luxury industry and building a more sustainable future. We are excited to see the solutions the start-ups come up with.”

Burberry was named the leading luxury brand in the textiles, apparel and luxury goods sector in the 2018 Dow Jones Sustainability Index. Find further information on our five-year responsibility strategy, here

Burberry dresses Adam Driver and Irina Shayk for the British Academy Film Awards

11 February 2019


Adam Driver and Irina Shayk both wore Burberry at the 72nd British Academy Film Awards in London.


Adam Driver wore a black wool English-fit tuxedo, dress shirt, silk bow tie and polished leather Derby shoes, all custom-made by Burberry.


Irina Shayk wore a black grain de poudre wool tuxedo with pavé crystal chain link stud earrings and black velvet sandals with hand-embroidered crystals, all custom-made by Burberry.


Burberry discusses approach to sustainable fashion at Pitti Uomo in Florence

15 January 2019


Our Responsibility Programme Director, Jocelyn Wilkinson, spoke about Burberry’s approach to sustainability during the ‘UK-Italy: Lessons in Sustainable Fashion’ conference at Pitti Uomo 95, organised by the Department for International Trade.


Situated in the British Institute of Florence library, the panel discussion featured spokespeople from Burberry, Stella McCartney and Vivienne Westwood, as well as designers Christopher Raeburn and Bav Tailor, promoting Britain’s work on sustainable fashion and its ties to Italian manufacturing.


Burberry has long-standing ties to Italy, with a significant proportion of its production based in the country, and recently acquired a leather goods business in Scandicci to create a centre of excellence for leather goods development and production.


Burberry also has a long track record in being socially and environmentally responsible. We established our first ethical trade, community investment and environmental programmes in 2004, and launched our latest five-year Responsibility agenda in June 2017.


For example, Burberry has a programme with Oxfam Italy to foster community cohesion and support youth employability in Tuscany, an area renowned for its garment and luxury leather goods production, but also facing challenging levels of poverty, youth unemployment and economic migration.


Find out more about our Responsibility agenda, here.

Burberry dresses Jessica Chastain and Michael B. Jordan for the 76th Annual Golden Globe Awards

7 January 2019

Jessica Chastain and Michael B. Jordan were dressed by Riccardo Tisci for Burberry at the 76th Annual Golden Globe Awards in Los Angeles.

Jessica Chastain wore a custom-made black silk corset gown with a hand-embroidered chiffon cape, while Michael B. Jordan wore a custom-made black wool double-breasted tuxedo, white cotton dress shirt, black bow tie and black polished leather derby shoes.

Burberry reveals Chinese New Year campaign cast

London, 27 December 2018


Chinese actresses and Burberry brand ambassadors Zhao Wei and Zhou Dongyu have been revealed today as the stars of the fashion house’s new Chinese New Year campaign.


The campaign, shot and directed by photographer Ethan James Green, will be revealed on 3 January 2019 across all Burberry channels.

Zhao Wei

Zhou Dongyu


To celebrate Living Wage Week, Kelly, a CAD Admin Assistant based in our Castleford site, shares the difference the UK Living Wage has made to her life.


"I first started working at Burberry as a Production Operative Apprentice and am now a CAD Admin Assistant in Castleford. Being paid the Living Wage throughout my career at Burberry has been life-changing for me.


It’s allowed me to start saving up for a deposit to buy my first home, something that would have been out of reach if I worked for an employer that didn’t pay the Living Wage. I’ve been able to save, putting more money into my pension scheme, as well as pursuing interests such as travelling. It’s also helped me to start paying off my student loan, which was a real worry for me before I joined Burberry. Being paid the Living Wage makes me feel financially secure and less anxious about having enough money for the future.


I think that being paid the Living Wage is a huge incentive for people to stay with their current employer. That extra income can make a big difference to someone’s prospects and it shows the company is investing in you and your future."


We are proud to be a UK Living Wage accredited employer and believe it’s an important investment in our employees, recognising the valuable contribution they make to our business. Find out more at


Our Trenches get Personal

8 November 2018


For a limited time, our stores in Bond Street, London and Mall of Emirates, Dubai have a special space dedicated exclusively to our Trench Coats. 


The space is inspired by our site in Castleford, UK, the home of our iconic outwear, and gives customers the opportunity to personalise old or new styles with limited-edition buttons based on designs from the Burberry archive. 


The pop-ups have already travelled to our stores in Paris, Milan, Rome, Barcelona, Moscow and Munich. 


Come and see the pop-ups in London until 11 November, and Dubai until 9 November.


1 November 2018


Kristin Scott Thomas, Matt Smith, M.I.A, Naomi Campbell and her mother Valerie Morris-Campbell have been revealed as the cast of Burberry’s upcoming festive campaign, which has been shot and directed by British artist and photographer Juno Calypso. 


The campaign will be premiered in full on Tuesday 13 November across all Burberry channels.

Burberry joins global commitment to transform how it uses plastic in its supply chain

29 October 2018


Burberry has joined 250 global businesses and governments to support the New Plastics Economy Global Commitment, led by the Ellen MacArthur Foundation in collaboration with UN Environment.


The Global Commitment aims to create a ‘new normal’ for plastic packaging, eliminating unnecessary and problematic plastics, to keep remaining plastics in the economy and out of the environment.


Targets include:

  • Eliminate problematic or unnecessary plastic packaging and move from single-use to reuse packaging models
  • Innovate to ensure 100% of plastic packaging can be easily and safely reused, recycled, or composted by 2025
  • Circulate the plastic produced, by significantly increased the amounts of plastics reused or recycled and made into new packaging or products

The Global Commitment and its vision for a circular economy for plastic are supported by the World Wide Fund for Nature (WWF) and have been endorsed by the World Economic Forum, The Consumer Goods Forum (an organisation representing some 400 retailrs and manufacturers from 70 countries) and 40 universities, institutions and academics.


Researchers estimate that more than 8.3 billion tonnes of plastic has been produced since the early 1950s. About 60% of that plastic has ended up in either a landfill or the natural envrionment. If current trends continue, there could be more plastic than fish in the ocean by 2050.


Read more about the New Plastics Economy Global Commitment at    


In the past year, we have created a unique partnership with sustainable luxury company Elvis & Kresse to transform at least 120 tonnes of leather offcuts from the production of Burberry products into a range of accessories and homeware.


By demonstrating what can be achieved when leather waste is revalued and created into entirely new products, Elvis & Kresse and the Burberry Foundation aim to affect real change in the supply chain of the leather goods industry. Where leather waste is usually destroyed, the partnership with Elvis & Kresse is disrupting traditional approaches and revealing new solutions. 


Read more about this innovative approach in an interview with Kresse Wesling MBE, Co-Founder of Elvis & Kresse.

How did your relationship with Burberry begin?

Kresse: Burberry first approached us in 2014. They were closing out an existing five-year social and environmental plan while planning their next ambitious five-year programme. They were impressed by our commitment to materials rescue and charitable donations and we started to discuss how we might collaborate. As you can imagine it took quite a while to develop a plan capable of saving significant material and worthy of both our businesses. When Burberry launched their new agenda in the fall of 2017 our project was a key component of their vision and we are now implementing and evolving this plan.  

What does your partnership with the Burberry Foundation involve?

Kresse: We have partnered with Burberry Foundation to solve our most ambitious material challenge to date: the vast amounts of waste created through the production of leather goods. It is estimated that each year, 800,000 tonnes of leather waste is produced by the global leather industry. Through this partnership, we will demonstrate how the traditional leather goods supply chain can be disrupted and changed for the better. We will also transform at least 120 tonnes of leather offcuts from the production of Burberry products into accessories and homeware. Half of the profits from this range will be donated to charitable causes focused on renewable energy. The remaining half will be reinvested to expand our work in reducing and reusing waste, protecting the environment and inspiring craftspeople.


Tell us about the process behind turning Burberry’s leather off-cuts into brand new products.

Kresse: No matter how carefully patterns for leather goods are planned, high quality, unused, freshly tanned and dyed leather falls to the cutting room floor as seemingly unusable pieces. Our system transforms leather fragments from the production of Burberry leather goods into components. The first step is to coordinate with Burberry production to ensure the smooth collection of offcuts. When they arrive at our site in Kent we sort them into size and colour. We typically only start the cutting process when we know which item we will make, ensuring that we don't over-cut any particular shape. We then plan our cuts carefully, ensuring that we produce as little of our own offcuts as possible. Each component of our system is then individually cut before it is hand woven, piece by piece, into whatever it is we need. This could be anything from a panel for a bag, a large rug or tapestry, upholstery or works of art.

Elvis & Kresse captures the imagination of people around the world, and you’ve sometimes had some unusual requests for bespoke products. Tell us about the most unusual project you’ve completed for a client.

Kresse: We designed and built an entirely circular kitchen using only reclaimed pallets and scaffolding wood. It consists of hundreds of pieces, with no two the same, and had to be built twice. We first built it in our workshop to make sure it was perfect, then we numbered each piece before taking it apart and then rebuilding it in its forever home. It is the most beautiful and yet utilitarian jigsaw-like installation; to us it feels like a genuine cross between a kitchen and a piece of art. 


What are some of the other raw materials that you transform?

Kresse: London's hoses will always be our first love, but we rescue more than 10 materials on a regular basis and have created unique products with all of them. We work with failed parachute panels and auction banners for our lining materials and dust covers. We collect Yorkshire Tea Sacks, transforming them into our brochures, leaflets and mailing envelopes. Additional packaging and labelling is made from second hand shoe boxes and coffee sacks. As range staples we also reclaim printing blankets, split scaffolding wood, and leather offcuts. Finally, we always enjoy welcoming people to our home and workshop in Kent, Tonge Mill. We began a restoration adventure here in 2013 working the same way that we make our products, with rescued or reclaimed materials. It is a difficult and slow way to renovate, but it is the only way to create a truly luxurious, bespoke result that doesn't compromise our environmental values.


Is there any other material that you would really like to work with?

Kresse: Unfortunately, we live in wasteful times. This means the list of materials we would like to rescue is incredibly long and represents millions of tonnes of valuable material. We know that our particular style of alchemy is a powerful solution for all kinds of materials but we have to focus. Right now, we are committed to solving the leather issue.

Find out more about our partnership with Elvis & Kresse, here.

“Kingdom”: Riccardo Tisci Debuts First Collection For Burberry

18 September 2018

Riccardo Tisci presented his debut collection for Burberry with a show that paid homage to the individuality, eccentricity and inimitable attitude of Britain.

“Kingdom”, the Spring/Summer 2019 collection for men and women, was unveiled at a new show venue in Vauxhall, South West London in front of an audience comprising the creative industries and friends and family.

The new collection celebrates the diversity and the heart of England - the melting pot of creativity and style traditions from the punk and rebellious, to the formal and refined, all co-existing together. Capturing the breadth of what British culture represents today, the collection defines the visual language and lexicon for Burberry through new house codes and accessories.

“I was thinking a lot about journeys as I started putting together my first Burberry collection. From my personal journey back to London 20 years after I showed my graduate collection here, to how far I have come. I was also inspired by how much London – the city that made me dream to become a designer - has evolved. This show is a celebration of the cultures, the traditions and the codes of this historic fashion house and of the eclecticism that makes up the beautifully diverse United Kingdom.”

Riccardo Tisci, Burberry’s Chief Creative Officer

As the first model took to the runway, the previously dark space was flooded with light, symbolising a new chapter for Burberry. British materials and textures including concrete, mahogany wood and critter glass transformed the interior, with moving walls forming small intimate view points for the audience.

Models including Kendall Jenner, Irina Shayk, Stella Tennant, Jourdan Dunn, Lily Donaldson, Freja Beha Erichsen, Natalia Vodianova, Anok Yai and Cat McNeil walked to an exclusively designed soundtrack by Robert Del Naja from Massive Attack.

Pieces from Riccardo’s first collection for Burberry are now available to buy for 24 hours exclusively on Instagram, WeChat and physically at Burberry’s London flagship store, 121 Regent Street.



17 September 2018

Our flagship store at 121 Regent Street in London has been transformed to coincide with Riccardo Tisci’s first collection for Burberry.

121 Regent Street has been reimagined by Riccardo and is now home to individually themed rooms which collectively celebrate the past and future of Burberry through product and creativity.

Inspired by the building’s history as a theatre, each room is wrapped in draped curtains with thick carpeted floors. Individual rooms have been curated to celebrate singular products ranging from The Heritage trench to the car coat, with a room dedicated entirely to the Vintage check.

At the heart of the newly transformed space is ‘Sisyphus Reclined’, a three-floor scaffold immersive and interactive art installation by British artist Graham Hudson. ‘Sisyphus Reclined’, which transforms the store’s main atrium into an exhibition space, is a narrative tale in sculptural form combining sound and visual concepts. The installation will remain in store until 26 October. 

121 Regent Street will be the only physical place in the world where customers will be able to buy pieces from Riccardo’s debut collection from 5.30pm on Monday 17 September, immediately following their preview on the runway. This collection of limited-edition designs for men and women will also be available via Instagram and WeChat.

Burberry ends practice of destroying unsaleable products

6 September 2018

Today, we announce we will stop the practice of destroying unsaleable products, with immediate effect.

This commitment builds on the goals that we set last year as part of our five-year responsibility agenda and is supported by our new strategy which is helping to tackle the cause of waste. We already reuse, repair, donate or recycle unsaleable products and we will continue to expand these efforts. 

“Modern luxury means being socially and environmentally responsible. This belief is core to us at Burberry and key to our long-term success. We are committed to applying the same creativity to all parts of Burberry as we do to our products.”

Marco Gobbetti, Chief Executive Officer

At Burberry, we are passionate about driving positive change. Our responsibility goals cover the entire footprint of our operations and extend to the communities around us. Launched in 2017, our agenda to 2022 focuses on three goals: drive positive change through 100% of Burberry’s products, become carbon neutral and revalue waste, and positively impact one million people.

In May 2018, we became a core partner of the Make Fashion Circular Initiative convened by the Ellen MacArthur Foundation. In the past year, we have created a unique partnership with sustainable luxury company Elvis & Kresse to transform 120 tonnes of leather offcuts into new products over the next five years. We have also supported the Burberry Foundation in establishing the Burberry Material Futures Research Group with the Royal College of Art to invent new sustainable materials. 

We continue to invest in communities, from supporting young people in disadvantaged areas of London and Yorkshire, to developing a more inclusive and sustainable cashmere industry in Afghanistan. These efforts have been recognised by Burberry’s inclusion in the Dow Jones Sustainability Index for the third consecutive year.  

We will also no longer use real fur. There will be no real fur in Riccardo Tisci’s debut collection for Burberry later this month, and we will phase out existing real fur products. The use of real fur by Burberry has been restricted for many years to rabbit, fox, mink and Asiatic racoon. These and Angora will be banned from future Burberry collections.   

Find out more about our responsibility agenda, here.

Burberry to collaborate with Vivienne Westwood on a collection of re-imagined iconic styles

6 July 2018


Burberry is collaborating  with iconic British designer Vivienne Westwood on a collection of re-imagined iconic styles, in celebration of British style and heritage.


The limited edition collection, which will be the first collaboration for Burberry under Riccardo Tisci, will launch in December 2018.


Riccardo Tisci said: “Vivienne Westwood was one of the first designers who made me dream to become a designer myself and when I first started at Burberry, I knew it would be the perfect opportunity to approach her to do something. She is a rebel, a punk and unrivalled in her unique representation of British style, which has inspired so many of us. I am so incredibly proud of what we will be creating together.”


The collaboration will support rainforest charity

Championing LGBTQ+ Communities: how our support of the Albert Kennedy Trust, the Trevor Project and ILGA is promoting diversity around the world

As part of our February 2018 Show, we cemented our commitment to LGBTQ+ communities through a series of initiatives and by making donations to the Albert Kennedy Trust, the Trevor Project and ILGA - all dedicated to broadening awareness and providing mentoring and resources to people around the world. 


Nearly six months on, we are seeing the benefits of the donations, with each of the charities furthering their work in safeguarding human rights, providing vital support to those in need and broadening the reach of their services.

The Albert Kennedy Trust


The Albert Kennedy Trust is a UK LGBT+ youth homelessness charity providing safe homes, mentoring, training and support to give young people the start in life they deserve. Twenty-four per cent of young people facing homelessness identify as LGBT+ with 77 per cent of those citing familial rejection and abuse as the primary cause. 

Burberry's donation to the Albert Kennedy Trust has been used to support some of the charity's key initiatives. Expanding its reach across the UK, an additional case worker will be placed in a new city, and the charity will also embark on work with a leading academic to study the impact of its services where they are most needed.  

The Albert Kennedy Trust will also expand its Youth Engagement Programme through the addition of a dedicated Youth Engagement Officer, who will work to expand the Trust's annual youth conference and facilitate additional outreach and engagement activities.  

The donation will also help the Trust to continue its work in giving young people in crisis access to a safe home, through accommodation run by the charity, helping young people with the cost of deposits and rent, offering short stays in LGBT-friendly accommodation and hostels, and providing advice and guidance.


The Trevor Project

The Trevor Project is the leading and only accredited national organization providing crisis intervention and suicide prevention services to LGBTQ people under the age of 25. The Trevor Project offers a suite of crisis intervention and suicide prevention programmes, including TrevorLifeline, TrevorText, and TrevorChat as well as a peer-to-peer social network support for LGBTQ young people under the age of 25, TrevorSpace.  


The Trevor Project also offers an education programme with resources for youth-serving adults and organisations, a legislative advocacy department fighting for pro-LGBTQ legislation and against anti-LGBTQ rhetoric/policy positions, and conducts research to discover the most effective means to help young LGBTQ people in crisis and end suicide. 


Following the donation from Burberry, The Trevor Project will ensure that all its crisis services are available 24/7, creating a new internal system which will support its existing Lifeline, chat and text services. The charity will also plug into new platforms to make crisis services more readily available to young people, such as Facebook Messenger and direct messages on Instagram. This expansion in availability of the services will inevitably lead to an increased demand, so the funding will also support the recruitment and training of new volunteers.




The International Lesbian, Gay, Bisexual, Trans and Intersex Association (ILGA) is a worldwide federation of organisations committed to equal human rights for LGBTI people. Founded in 1978, it enjoys consultative status at the United Nations, where it speaks and lobbies on behalf of more than 1,300 member organisations from 142 countries. 


ILGA delivers successful programmes including the United Nations Advocacy Programme and the Gender Identity and Gender Expression Programme. Each year, ILGA releases three landmark publications: the State-Sponsored Homophobia report – including its sexual orientation laws maps - the ILGA-RIWI Global Attitudes Survey and the Trans Legal Mapping Report. 


ILGA supports regional development in six regions covering the globe, supporting the delivery of regional conferences and a biennial world conference on LGBTI human rights. 

With the support of the Burberry funding, the ILGA has continued its important work with the United Nations, providing input and guidance to UN Special Procedures on LGBTI issues. ILGA has continued to assist and train activists leaning on the United Nations to advance their rights, which included supporting activists from several countries across East Asia to join a 5-day human rights advocacy training course for the LGBTI community, organised by ILGA Asia in Seoul, South Korea.  

With support from ILGA, Pan Africa ILGA also gathered more than 250 LGBTI activists and supporters from over 30 African countries in Gaborone, Botswana, for the 4th Pan Africa ILGA regional conference. Over five days, human rights defenders discussed issues ranging from the economic empowerment of LGBTI youth to the impact of social media in activism.  

ILGA will mark once year since it received the donation from Burberry with the ILGA World Conference 2019 in Wellington, New Zealand.


Our new Dubai Mall store is now open

We are pleased to announce the opening of our new Dubai Mall store. The store’s design was inspired by Joseph Paxton’s architecturally adventurous Great Exhibition which took place in 1851, celebrating culture and industry. Our in-house architecture teams worked over the course of many months to encapsulate the classic British feel while also maintaining the Dubai surroundings.


Britishness permeates the new store. The floor was inspired by the Queen’s House in Greenwich, London and the marble used throughout the space was sourced from British quarries. The culture and experience of Britain is everywhere but still respecting Dubai’s rich environment. The team worked with British landscape gardener, Peter Beardsley to create a vibrant terrace are that can withstand the heat of the desert and offers clients one of the best views in Dubai.


Spread throughout several rooms the new store has many subtle details that allows the space to feel both luxurious and cosy. The introduction of bespoke furniture and hand-upholstered armchairs creates a seamless transition from the magnificent feel of grand British houses to a space where apparel and accessories sit together on polished brass rails and marble cantilevered shelves. The façade on the ground floor is over 30 metres long and instantly greets you with the Burberry ambience. Furthermore, the precise 45-degree texture of the panels links directly with the way our pattern-cutters craft gabardine into Trench Coats. This new store is a perfect blend of new and old, built to accommodate our 162-year-old heritage and the latest Burberry releases.


Burberry as a brand has always been about the experience we give our customers. We believe luxury fashion customers deserve and should have the same luxury experience of Burberry no matter when, where, or how they interact with us and our new store reflects this perfectly. This new store aligns itself with our new strategy which was outlined in November 2017. We want to inspire people through our products and have the vision to establish our position firmly in luxury fashion.


Our Responsibility Programme Director, Pauline Bohl, spoke at the BCI Global Cotton Conference in Brussels, discussing how to increase demand for sustainably sourced cotton in our industry. The event, hosted by the Better Cotton Initiative, a not-for-profit that focuses on making global cotton production better for producers and the environment, brought together the entire sector to discuss how we can collaborate to create a more sustainable cotton industry. 


Used in many of our products today, cotton is one of Burberry’s most significant raw materials. It is the fibre used to make gabardine, the breathable and weatherproof fabric that was invented by our founder, Thomas Burberry, in 1879. Woven in our Yorkshire Mill, gabardine has been used to create our iconic Heritage Trench Coats for over 100 years.  


Last year, we set ourselves ambitious targets to improve the sustainability and traceability of our raw materials. As part of our commitment to driving positive change through all Burberry products, we are aiming to source 100% of our cotton through the Better Cotton Initiative by 2022. As well as working with BCI, we engaged with our supply chain partners, NGOs, academics and internal and external stakeholders to establish our responsible sourcing strategy for cotton. We are only one year into our new five-year Responsibility strategy, and are already sourcing 21% of our cotton through the Better Cotton Initiative.


Over the past two years, we have been working with BCI to build industry-wide awareness and knowledge about cotton production. In 2017, we partnered with the BCI and other brand members to run supply chain training and engagement days in Italy and Portugal, giving our suppliers the opportunity to learn more about the future challenges facing cotton production and find out how they can be part of the solution. We will be hosting another event this year to engage more key suppliers. 


Burberry is a member of Cotton 2040, a cross-industry initiative which aims to encourage the use of sustainably grown cotton and ensure supply for the future. To coincide with the BCI Global Cotton Conference, Cotton2040 launched its new CottonUP guide, a digital toolkit encouraging brands and retailers to source more sustainable cotton and advising them on the achievements and learnings of leading brands in this area. Burberry’s responsible sourcing strategy for cotton is showcased in the CottonUP guide as an example of best practice, and as inspiration to brands looking to source more sustainable cotton.


Explore our Responsibility Goals to 2022 here.


Find out more about the Better Cotton Initiative at


The Defence and National Rehabilitation Centre is handed over to the nation

21 June 2018

Burberry is proud to have supported the building of the Defence and National Rehabilitation Centre (DNRC), which was formally handed over today by The Duke of Westminster to The Prime Minister who accepted on behalf of the nation.


The DNRC succeeds Headley Court as the leading facility for clinical rehabilitation for the Armed Forces, with the potential for complementary services for civilians on the same site. The Defence facility will be operated by the Ministry of Defence and the staff will start to transition from Headley Court to the DNRC later this summer.


Marco Gobbetti, CEO of Burberry, said: “Burberry is proud to support members of the British Armed Forces who have been seriously wounded in service. The Burberry House at the DNRC will provide a key stage in their rehabilitation, preparing them to move on with confidence to the next stage of their lives.”


The Burberry House ‘back to life accommodation’ will host as many as three severely injured patients at one time as well as their immediate families. Modular so it can replicate a patient’s own home, the accommodation will provide an environment to help residents get used to performing daily tasks, facilitating the rehabilitation process.


You can read more about the DNRC here.  

Burberry announced as a core partner of Make Fashion Circular initiative

We are pleased to announce we are a core partner of the Ellen MacArthur Foundation’s Make Fashion Circular initiative.


Joining together with fashion industry leaders, the initiative will explore how our industry can work towards the vision for a circular economy for fashion, first set out in the Ellen MacArthur Foundation’s 2017 report ‘A new textiles economy: Redesigning fashion’s future’. It will also develop solutions to some of the biggest environmental issues faced by the fashion industry.


Pam Batty, our Vice President of Corporate Responsibility, said: “Realising the vision of a circular model for fashion will take true collaboration and bold innovation from all corners of our industry. As a core partner of the Ellen MacArthur Foundation’s Make Fashion Circular initiative we are proud to champion the conversation about circularity, and encourage others to take the opportunities to rethink their approach for the benefit of the environment, our communities and the global economy.”


The Ellen MacArthur Foundation was launched in 2010 to accelerate the transition to a circular economy. The Foundation works across five key areas: insight and analysis, business and government, learning, systemic initiatives and communications.


Find out more about the Make Fashion Circular initiative here.

VP of Corporate Responsibility, Pam Batty, speaks at Copenhagen Fashion Summit 2018

Our VP of Corporate Responsibility, Pam Batty, spoke at Copenhagen Fashion Summit 2018 - the world’s leading event on sustainability in fashion - on ‘Innovations for Supply Chain Efficiency’.  Pam appeared with Linda Greer, a Scientist at the Natural Resources Defense Council (NRDC), and a range of industry experts to discuss how Burberry has driven resource efficiency in its own supply chain by decreasing energy and water use.


The Summit, which brings together a range of industry thought leaders from around the world, explores the most critical environmental, social and ethical issues facing the fashion industry and our planet.


Our relationship with the NRDC began in 2013, when Burberry developed its first set of environmental targets focusing on areas including raw materials, chemicals, and water and energy in our supply chain. Burberry was keen to adopt the NRDC’s Clean by Design approach, who were working with major retailers to increase resource efficiency in the factories in their supply chains.


In an industry first, we used the guidance issued by the NRDC’s Clean by Design programme and made it our own. Usually, the NRDC will implement its programme on behalf of fashion brands, but with support from the NRDC, our internal team of sustainability experts implemented Clean by Design in our own supply chain.


We now have 28 global facilities engaged in the Burberry programme, which process materials for 43% of Burberry’s product. During this work in our supply chain, we identified over 230 opportunities to improve water and energy efficiency.


By making these changes, we have reduced the use of energy in some of our mills in Italy by 14%, and the use of water by 11% over the last three years. Despite the margin for improvement being smaller in Italy, which has an established and mature textile industry, we have made a material difference to the impact of our supply chain in this region.


As a result, we have been able to build strong relationships with our suppliers, allowing conversations to evolve and cover renewable energy, chemical management and responsible sourcing. 


Last year we launched a five-year Responsibility strategy, setting ambitious goals across Burberry’s product, communities and company. The Clean by Design model is a key element of our target to drive positive change through 100% of our products by 2022, and helps to achieve our commitments around raw materials, chemicals, resource efficiency and waste reuse.

Burberry features in new V&A exhibition, Fashioned from Nature

Burberry’s Kensington Heritage Trench Coat features in the V&A’s new exhibition, Fashioned from Nature


The exhibition, which brings together the V&A’s fashion collection with key loans from a number of fashion houses, explores the relationship between fashion and nature from 1600 to the present day. The Kensington Trench Coat is displayed in the ‘Designing for the 21st Century’ section, which demonstrates how contemporary designers are creating desirable and exciting sustainable fashion.


The cotton gabardine Kensington Trench Coat that features in the exhibition was woven and constructed in Yorkshire, England in 2018 and is included due to Burberry’s commitment to sourcing 100% ‘Better Cotton’ and 100% renewable energy by 2022. Burberry is a member of the RE100 initiative for renewable energy and the Better Cotton Initiative, an organisation making global cotton production better for its producers and the environment.


Fashioned from Nature displays 300 beautiful and intriguing objects across the exhibition, exploring what we can learn from fashion practices of the past and how the fashion industry can build a more responsible fashion system that respects, protects and celebrates the natural world. 


Fashioned from Nature runs from 21 April 2018 – 27 January 2019 at the V&A Museum, London.


Find out more and plan your visit at


The Heritage Trench Reimagined

Burberry’s collection of Heritage Trench Coats has been refreshed to comprise a new edit featuring three modern silhouettes – The Chelsea, The Kensington and The Westminster.

Inspired by the archive, the collection has been reimagined with modern details and new colours.

All Burberry Heritage Trench Coats are made in Castleford, England from weatherproof gabardine and lined with Burberry’s Vintage check. There are 127 processes involved in the making of a single Burberry trench coat. It takes a year for each specialist tailor to learn the stitching of the collar – the most intricate part of the coat’s construction.


Gabardine was invented in 1879 by our founder, Thomas Burberry. His creation revolutionised rainwear which had previously been heavy and uncomfortable to wear. Our signature gabardine is created at the Burberry textile mill near Keighley, England and for 2018, our lighter tropical gabardine material has been included in the Heritage Trench range for the first time.


The original Burberry trench coat was created to protect the military during the First World War. During World War One, 500,000 coats were worn by officers. Every feature of the iconic design served a purpose – the epaulettes displayed an officer’s rank and the belts metal D-rings were used to attach equipment.


Our gabardine fabric was also the material of choice for several polar explorers. Sir Ernest Shackleton was outfitted by Thomas Burberry for three expeditions in the early 20th century.


Now, Burberry has collaborated with five stylists – Jack Borkett, Anders Thomsen, Victoire Simonney, Ruben Moreira and Danny Reed – to style the refreshed Heritage Trench Coats, captured in a portfolio of images by Thurstan Redding.

Explore the collection at


20 April 2018

Burberry today announces that Gavin Haig has been appointed Chief Commercial Officer, effective 23 April.

In this newly created position, Gavin will be responsible for all regions in which Burberry operates. He will report to Marco Gobbetti, Chief Executive Officer of Burberry Group plc.

Gavin joins Burberry after four years at Belstaff, where he served as CEO. He previously spent a decade at Cartier, where he led commercial teams globally as Managing Director International. He has also held senior positions at Alfred Dunhill and Wedgwood.

Marco Gobbetti commented: “I am delighted to announce the appointment of Gavin Haig to the newly created position of Chief Commercial Officer. Gavin has extensive experience in global luxury retail, which will be invaluable as we implement our strategy.”


13 April 2018

Burberry is pleased to announce that Dr. Gerry Murphy has been appointed to the Board as Chairman designate.

Gerry will start on 17 May and will succeed Sir John Peace as Burberry Chairman after the Company’s annual shareholder meeting on 12 July. Sir John will step down from the role and from the Board on the same date.

Gerry is an experienced Chair and senior board member, having served as non-executive director of companies including British American Tobacco plc, Merlin Entertainments plc and Reckitt Benckiser plc.

Gerry is currently Chairman of Tate and Lyle plc and of The Blackstone Group International Partners LLP, Blackstone’s principal European entity. Before joining Blackstone as a senior managing director in its private equity group, he served as CEO of Kingfisher plc, Carlton Communications, Exel plc and Greencore Group plc.

This appointment concludes the process initiated in June 2017 and led by Senior Independent Director Jeremy Darroch to name a successor to Sir John by the end of 2018.

Commenting on the appointment, Jeremy Darroch said:  “We are delighted to welcome Gerry to the Board. His substantial UK plc and global business experience will be a great asset to Burberry as we continue to focus on delivering long-term shareholder value.

“On behalf of the Board, I would like to thank Sir John for his immense contribution to Burberry over the past 16 years. Sir John has presided over a period of extraordinary change, during which Burberry has enjoyed strong growth and evolved into one of the most valuable luxury brands in the world.”

Gerry Murphy said of his appointment: “I am honoured to take up this role and to succeed Sir John as Chairman. Burberry is a unique British brand that I have admired for a long time and I am looking forward to working with Marco Gobbetti and the Board to guide the Company through its next phase of growth.”

Sir John Peace said: "I would like to thank current and past Board members for their partnership over the past 16 years and Jeremy Darroch for leading the process to find Burberry’s next Chairman. In Gerry Murphy, we have found a superb candidate with extensive experience in the consumer and retail industries. I am confident he is the right choice to lead the Board as Burberry embarks on a new chapter.”

The Burberry Balloon Travels from London to Dubai

To herald the arrival of our latest collection in The Dubai Mall, the Burberry Balloon has travelled from London, a fitting homage to the spirit of travel and adventure that has long influenced British life and culture.

Standing at over 15 metres tall, the hot air balloon originally appeared in Heathrow’s Terminal 2 and is inspired by the achievements of Captain Edward Maitland, who was outfitted by Thomas Burberry for his expeditions. He wore Burberry gabardine when he flew from Crystal Palace to Russia in a hot air balloon in 1908.

The installation also introduces the latest collection and our new runway tote, The Belt Bag.

The Burberry Balloon is in The Dubai Mall until 3 April.

Burberry appoints Riccardo Tisci as Chief Creative Officer

We are delighted to announce that Riccardo Tisci will be joining Burberry as Chief Creative Officer on 12 March.

Riccardo, who is a graduate of Central Saint Martins in London, will direct all Burberry collections and present his first for the brand in September. He will be based at Burberry’s headquarters in London.

A critically acclaimed designer with expertise across womenswear, menswear, leather goods and accessories, Riccardo joins Burberry after more than a decade at Givenchy, where he was Creative Director from 2005 to 2017.

Marco Gobbetti said of the appointment:

“I am delighted that Riccardo is joining Burberry as Chief Creative Officer. Riccardo is one of the most talented designers of our time. His designs have an elegance that is contemporary and his skill in blending streetwear with high fashion is highly relevant to today’s luxury consumer. Riccardo’s creative vision will reinforce the ambitions we have for Burberry and position the brand firmly in luxury.”

Riccardo Tisci said of his new role:

“I am honoured and delighted to be joining Burberry as its new Chief Creative Officer and reuniting with Marco Gobbetti. I have an enormous respect for Burberry’s British heritage and global appeal and I am excited about the potential of this exceptional brand.”

Riccardo is well known for surrounding himself with a diverse group of collaborators, from creating costumes for work by performance artist Marina Abramovic through to directing the artwork for the multi-award winning ‘Watch the Throne’ album by Jay Z and Kanye West.

He has also designed the stage outfits for world tours of Madonna, Beyoncé and Rihanna, introducing his aesthetic to an ever-widening audience.

Riccardo has also collaborated with Nike since 2014 and previously held design roles at Puma, Antonio Berardi and Ruffo Research. In 2013, he was awarded the International Award at the CFDA Fashion Awards.

Burberry February 2018 Show

“My final collection here at Burberry is dedicated to - and in support of - some of the best and brightest organisations supporting LGBTQ+ youth around the world. There has never been a more important time to say that in our diversity lies our strength, and our creativity.” 

Christopher Bailey, Burberry President and Chief Creative Officer


20 February 2018


As part of the February Show, Burberry championed LGBTQ+ communities and promoting diversity around the world.

The LGBTQ+ rainbow, an emblem for optimism and inclusiveness, featured prominently across Burberry’s February 2018 collection, rooted in the introduction of a new Rainbow check. 

To solidify its support of LGBTQ+ communities, Burberry made donations to three charities – the Albert Kennedy Trust, the Trevor Project and International Lesbian and Gay Alliance – all dedicated to broadening the awareness, mentoring and resources available around the world. 

Christopher Bailey collaborated with United Visual Artists (UVA) to reimagine its work ‘Our Time’ for the show. The installation, which investigates the subjective experience of the passing of time, served as the backdrop to the February 2018 Show and was on special loan from the Museum of Old and New Art (MONA) in Australia. Christopher and UVA also designed a new original piece for the show’s finale called ‘Spectrum’, an installation formed of rainbow coloured lights and kaleidoscopic patterns.

'them', Condé Nast’s next-generation platform devoted to the queer community, also unveiled a new video and photo shoot captured by Alasdair McLellan featuring real-life couples wearing the latest collection. Christopher Bailey said of the collaboration: “We are very proud to be working alongside Phillip and ‘them’ – a platform which shows real integrity and commitment to championing the wonderfully diverse culture we live in today. The values and authenticity with which they showcase the voices and perspectives of these communities is genuinely inspiring.”​

A capsule collection of reissued pieces from the brand’s archive, re-released as part of the February 2018 runway collection, and featuring the rainbow check, were available to purchase immediately following the show. The capsule was available to purchase through “Show to Door”, an immediate around-the-clock London delivery service from Farfetch for 24 hours after Burberry’s February 2018 Show. Dover Street Market and Browns Shoreditch in London, Isetan in Tokyo, Antonia in Milan and The Store at Soho House Berlin are also stocking the capsule collection for a limited time only.

To mark Burberry’s long-standing relationship with music, a dedicated playlist is available on Apple Music, featuring over 200 tracks that have defined some of the brand’s most memorable moments over the last 17 years. ‘17 Years of Soundtracks’ includes the soundtracks to previous runway shows and exclusive interviews with some of Burberry’s most notable musical collaborators, including Tom Odell, James Bay and Paloma Faith.

Burberry also collaborated with Snapchat to create a new rainbow-themed Snapchat lens for the platform, giving users the chance to wear the rainbow check cap that featured in the show. The lens is accessible via a unique snapcode, which is live for 90 days from 16 February.

Watch the February 2018 show on

Adwoa Aboah and Juergen Teller collaborate on portfolio of images for Burberry

26 December 2017

Burberry has revealed a new collaboration with British model and activist Adwoa Aboah and photographer Juergen Teller.

Commissioned by Burberry President and Chief Creative Officer Christopher Bailey, the portfolio of images sees Adwoa and Juergen partnering on the selection of cast, location and aesthetic.

This marks Adwoa and Juergen’s first project for Burberry, with their next portfolio launching in February 2018.

Juergen photographed Adwoa together with her friends and family, including her cousins Alfie Husband, George Husband, Richard Theodore-Aboah and Kwame N’Dow, as well as Montell Martin and Mae Muller along Regent’s Canal in North London. 

Adwoa Aboah said of the collaboration: “It has been a huge honour for me to work with Burberry and Juergen Teller on this inspiring project. My role as both model and artistic director is one I have really enjoyed and embraced. Christopher Bailey is an incredible visionary and it has been an amazing experience to work together with him and Juergen to create this series of stories.”


Burberry’s collaboration with British artist Danny Sangra

17 November 2017

In celebration of the launch of our Doodle tote bag, British artist and Burberry collaborator Danny Sangra is taking over a selection of our stores in November and December. Danny has transformed the windows and interior of the store with his drawings in celebration of the creative inspiration behind Burberry’s new collection of Doodle reversible tote bags.

In store, Danny will be live doodling on Burberry’s new tote bags with a choice of his illustrations and witty colloquialisms, to create one-of-a-kind designs. Visitors to the stores will also be able to purchase limited edition versions of existing Doodle tote bags which Danny has illustrated with his unique designs.

Starting in New York, Danny will travel to Burberry locations in Tokyo, Seoul, Beijing and London in celebration of the launch of the new collection. 

Burberry’s collaboration with Danny began earlier this year, when he created a portfolio of artworks entitled 'Now Then' for Instagram which featured his illustrations juxtaposed over vintage Burberry imagery sourced from our archive. During the September 2017 show, artist Danny Sangra took over the Burberry Snapchat account, capturing his experience of the show and doodling live over images of the runway and models. 

The activity was such a success, Burberry launched an Augmented Reality experience with Danny Sangra on the Burberry iPhone app allowing users to choose between three styles of Danny’s 3D doodle worlds. By looking at their surroundings through their phone camera, users find Danny’s doodles in their own environment and can also add 2D doodles by attaching them to various objects. The world they have built can be saved by using a screenshot, creating shareable content in the form of a picture in a ‘Burberry frame’ for the user to post on their social media accounts. 

Come along to any of our stores on these dates to see Danny at work:

  • New York, Spring Street (16 – 18 November)
  • Tokyo (24 – 25 November)
  • Seoul (28 – 29 November)
  • Beijing (1 – 2 December)
  • London, Regent Street (8 – 9 December)


Burberry Foundation partners with Lucky Iron Fish

Burberry Foundation has teamed up with social enterprise Lucky Iron Fish to tackle iron deficiency in the communities which support our business. Lucky Iron Fish is a small fish-shaped piece of iron which families can boil in liquid-based meals to enrich their food. The fish lasts for five years and provides a significant portion of the daily recommended iron intake.

Iron deficiency negatively impacts 2bn people around the world, especially those living in poverty. The World Bank estimates that £52.2bn is lost each year from the global economy due to illnesses related to iron deficiency. Iron is an essential nutrient that helps vital organs receive the oxygen they need to function properly.

Burberry Business Services in Leeds opens

9 October 2017

Burberry Business Services (BBS) is now open, bringing together our shared services teams from Finance, HR and Procurement, as well as some roles from within Customer Service and IT.

Our new office is located on 6 Queen Street in the heart of Leeds. Close to our manufacturing and weaving facilities in Castleford and Keighley, BBS creates a Northern hub for Burberry, reinforcing our commitment to Yorkshire and the UK. 

If you are interested in joining Burberry, you can find all our open positions here

First Burberry Augmented Reality experience

Burberry has launched an Augmented Reality experience in collaboration with artist British artist Danny Sangra on the Burberry app, using the new Apple ARKit.

Burberry first collaborated with Sangra for a series of illustrations entitled ‘Now Then’, where a portfolio of original artworks featured Danny’s creative designs juxtaposed over vintage Burberry imagery sourced from our archive and then posted on our social media platforms. 

The new AR experience goes to the next level, allowing users to choose between three styles of Danny’s 3D doodle worlds called Eclectic Britain, Wanderlust and Rainy days. By looking at their surroundings through their phone camera, users find Danny’s doodles in their own environment and can also add 2D doodles by attaching them to various objects. The world they have built can be saved by using a screenshot, creating shareable content in the form of a picture in a ‘Burberry frame’ for the user to post on their social media accounts. 

“Augmented Reality is a powerful new creative tool to engage our customers, allowing them to experience our brand through technology as never before. We see AR as a long-term addition to our digital communications, with myriad exciting possibilities for the future.” said Sarah Manley, Chief Marketing Officer at Burberry.

With Burberry sales on mobile steadily increasing, Burberry launched the iPhone app earlier this year in English speaking markets. Users can shop the full product range and use Apple Pay as one of many payment methods. The AR experience requires iOS11 and an iPhone 6S, 7, 8 or X. 

Download the Burberry app here.

Burberry joins RE100 as part of commitment to 100% renewable energy

Office Consumables

Burberry has joined the Climate Group’s RE100 initiative as it reaches 100 members. Burberry is the only global luxury brand to join the RE100 as part of our commitment to procure 100% of energy from renewable resources by 2022. RE100 is a collaborative, global initiative of influential businesses committed to 100% renewable electricity, working to massively increase demand for - and delivery of - renewable energy.

Leanne Wood, Chief People, Strategy & Corporate Affairs Officer, Burberry, said “Procuring 100% of our energy from renewable resources by 2022 is a principal goal of Burberry’s five-year Responsibility agenda. We are proud that over half of our offices, stores, warehouses and internal manufacturing sites globally are powered by either on site renewable resources or through renewable tariffs. However, access to renewable resources is still limited in some places. By joining RE100 we aim to drive wider demand for low carbon power and encourage all providers to introduce renewable energy options.”

RE 100 members include 30 global Fortune 500 companies, the group has a total revenue of US$2.5 trillion and operate across a diverse range of sectors, from technology to fashion to automobile manufacturing.  Together, the members create around 146 terawatt-hours in demand for renewable electricity - about as much as it takes to power Poland.

Sam Kimmins, who heads up The Climate Group’s RE100 campaign said: “I'm delighted to welcome Burberry to the RE100 campaign, bringing the total of member companies committed to 100% renewable electricity to 100.  As a leading global brand, Burberry's commitment sends a powerful message to the fashion world that renewable electricity makes sense for both brand and business.”

The Climate Group works internationally with leading business, states and regions to deliver a world of net zero greenhouse gas emissions through collaborative programs with corporate and government partners.

11 July 2017

New Burberry Material Futures Research Group established at Royal College of Art with £3million grant from Burberry Foundation

The Burberry Foundation has awarded £3 million to the Royal College of Art to establish the Burberry Material Futures Research Group – the first of its kind in the world - and to expand the Burberry Design Scholarship Fund.

The new Burberry Material Futures Research Group will be the first explicit ‘STEAM’ research centre1 at a traditional art and design university. The group will apply radical thinking to invent more sustainable materials, transform consumer experience and advance manufacturing for the benefit of industry and the wider community.

This grant from the Burberry Foundation also includes £750,000 to support the existing Burberry Design Scholarship scheme at the RCA which was created in 2011 to nurture and support creative talent. This additional funding from the Burberry Foundation will expand the scheme which is already supported by funds from Burberry Group plc and will see the scholarship support around 30 additional UK/EU students in total.

The grant is also in line with Burberry’s new five-year responsibility agenda which marks a significant step change in the company’s approach to responsibility issues and will focus on three ambitious goals over the next five years:

  • Support 1 million people in the communities that sustain Burberry’s business and the wider luxury industry
  • Ensure 100% of Burberry’s products have at least one element that drives positive change
  • Invent new approaches to revaluing waste created in the production of luxury goods, whilst becoming carbon neutral in its own operations.

Christopher Bailey, a trustee of the Burberry Foundation and Chief Creative and Chief Executive Officer, Burberry commented: ‘I am thrilled that the Burberry Foundation can support the establishment of the Burberry Material Futures Research Group at the Royal College of Art. This new partnership also reflects Burberry’s heritage as our founder, Thomas Burberry, was himself a material innovator. He invented the breathable, water resistant and hardwearing gabardine fabric in 1879 that is still the cornerstone of our brand today.’

The Burberry Material Futures Research Group will act as a virtual centre until it moves to a permanent home in the RCA’s new building in Battersea, designed by Herzog & de Meuron, scheduled to open in 2020.

1 STEAM denotes Science, Technology, Engineering, Art and Mathematics.

23 June 2017