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18 May 2021

‘When designing the Olympia, I was thinking about creating the perfect form of a handbag – something that could capture the essence of femininity. So, for the campaign, I wanted to celebrate three incredible women in my life who embody the power and beauty of feminine energy: FKA twigs, Kendall and Shygirl. These women are amazingly talented and confident, and have a natural fierceness and determination to carve their own paths, each freely expressing their originality through their creativity.’
Riccardo Tisci, Burberry Chief Creative Officer

 

Today, Burberry reveals its campaign for the Olympia bag – a signature for the house, designed by Riccardo Tisci. The bag has a crescent curve that moulds closely against the body, an athletic aura told through its defined arc. The shape nods to the past with a twist of modern classicism. The shoulder bag is sculpted from smooth leather and crafted in Italy.

The campaign stars FKA twigs, Kendall and Shygirl. In a series of images and videos set against a minimalistic backdrop of marble and Burberry beige, the three women embody feminine energy, strength, sensuality and freedom of expression.

Riccardo worked with a team of iconic creative talents including renowned photographers and film directors Inez and Vinoodh, stylist Ib Kamara, make-up artist Kabuki Magic, and hairstylists Jimmy Paul and Lacy Redway.

The Olympia bag is available in a variety of sizes, styles and colourways from classic warm sand, black and burgundy to vibrant marigold yellow, pale blue and juniper green. It is available to purchase globally in Burberry stores and online.

FKA TWIGS

‘Riccardo is such a genuine person and I greatly admire his creativity, he has this beautiful way of telling stories through his campaigns and collections. It was an incredible experience to work with such a creative team.’

KENDALL

‘Every time I am asked to be in a Burberry campaign, I feel as excited as the first time I was asked. Riccardo has become like family, he is someone who has always encouraged me to be myself and his support from the beginning has meant the world to me. I am so proud to be a part of this campaign that celebrates the strength of women.’

SHYGIRL

‘The first time I met Riccardo, I loved how aligned we were in regards to our approach to life. It’s been great to expand on that creatively with Burberry, especially within this campaign where I’ve really felt able to express a different aspect of my femininity.’

INEZ AND VINOODH

‘We immediately aligned with Riccardo on making the idea of inner strength the focus of this campaign. The use of classic Burberry codes reworked into a new look help to bring to life this message of strength and hope.’

IB KAMARA

‘Watching these incredibly talented women embrace the bag was beautiful to witness. It’s always amazing seeing Riccardo’s vision come to life, and it was an honour to work with the geniuses Inez and Vinoodh.’

THE OLYMPIA BAG

The bag is expertly made in the highest quality leather, chosen for its memorable beauty and unique characteristics. Each bag is crafted in Italy and hand-shaped and painted by artisan makers.

The unique curved silhouette is hand- moulded on a wooden block to create its structure. Each bag is meticulously finished by hand and its edges finely painted. The bag features gold or palladium-plated hardware engraved with the Burberry logo – an emblem of timeless simplicity.

 

THE WORLD OF OLYMPIA POP-UPS AND POP-INS

To celebrate the brand’s signature Olympia bag, Burberry is introducing the ‘World of Olympia’ pop-ups. A global series of inviting and immersive spaces bring the world of the Olympia to life, and celebrate the aesthetics, craftsmanship and inspiration of the bag. The architecture of the spaces reflects a contemporary approach. Sweeping curves are lined with statues reminiscent of Ancient Greece, reimagined for a modern era. The shape of the spaces resembles the arc of the Olympia, a mesmerising repetition of feminine form – majestic and strong.

Pop-up locations include Harrods, Galaxy Macau, Bergdorf Goodman and Nanjing Deji Plaza. From late May, pop-ups will also launch in Guangzhou Taikoo Hui, Shenyang MixC, Shinsegae Centum, Hong Kong Landmark and Isetan Shinjuku. The pop-ups will house exclusive colourways including a mini size in black, warm sand, marsh green, blue topaz and marigold smooth leather with a gold-plated chain strap. Small sizes include marsh green, blue topaz and marigold with a leather strap. Each bag will have an edition number engraved on the inside.

In addition to the pop-ups, a series of pop-ins are also launching in a selection of Burberry stores across the globe.

Available in an assortment of classic colourways from warm tan, black and burgundy to pale blue, warm sand and deep orange in mini, small and medium sizes. The Olympia family has a range of iterations including a card case with a detachable strap in warm tan and black. A messenger bag, backpack and tote also join the collection in neutral colourways.

 

NOTES TO EDITORS

The Burberry Olympia campaign was photographed in line with COVID-19 social distancing measures.

ABOUT THE CREATIVE TEAM

  • Photographers and film directors: Inez and Vinoodh • Styling: Ib Kamara
  • Make-up: Kabuki Magic
  • Hair: Jimmy Paul and Lacy Redway

ABOUT THE MUSIC

  • The Olympia campaign video is set to FKA twigs track ‘sad day’.

ABOUT BURBERRY

  • Burberry is a global luxury brand headquartered in London, UK.
  • Founded in 1856, Burberry is listed on the London Stock Exchange (BRBY.L) and is a constituent of the FTSE 100 index.
  • BURBERRY, the Equestrian Knight Device, the Burberry check and the Thomas Burberry Monogram and print are trademarks belonging to Burberry.
  • For more news, visit www.burberryplc.com

Olympia AR

Burberry’s latest augmented reality experience invites customers to immerse themselves in the modern classicism of the brand’s signature Olympia Bag, enabling visitors to awaken a statue by placing an animated digital version of it in the room and watch as it walks towards them, leaving a trail of motion sequence statues behind it

Olympia pop-ups

Burberry is launching a series of global pop-ups to celebrate the brand’s signature Olympia bag, with the first opening in Harrods. The Olympia, designed by Burberry Chief Creative Officer Riccardo Tisci, is a structured and sculptural bag, a celebration of modern classicism.

AW21 Womens

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Riccardo Tisci’s first womenswear presentation for Burberry sets out a bold interpretation of modern femininity; shedding archetypes and readdressing preconceptions. At its core, the collection carries a sense of unflinching pride and conviction. With a sense of fluidity, looks reinvent tradition, twist classicism and encourage freedom of expression.