Today, Burberry unveils an immersive Spring/Summer 2022 experience at its flagship store on Rodeo Drive, Beverly Hills. A celebration of the freedom of imagination, the transformational takeover creates a journey through spaces that are unique and unexpected in their sound, texture, and experience.
The takeover is based on Chief Creative Officer Riccardo Tisci’s presentation ‘Animal Instinct’, inspired by the idea of shifting between infinite possibilities of fantasies and realities. The exterior facade of the building is enveloped by a kaleidoscopic abstract print, evoking forms of camouflage in bubble gum pink, black, and white – a reference to the vivid, curved prints that feature in the womenswear and menswear collections. A sculptural topography glistens through the window displays as a backdrop to runway looks, evoking fantasy.
The story continues inside, from sculptural topography to stacks of mirrored speakers climbing through the interior staircase. In the penthouse, there is an intimate viewing room where the presentation film plays on a floor-to-ceiling screen with surround sound audio pivoting between music, wind, and nature – illustrating Riccardo Tisci’s vision for the collection.
An Instagram filter will also bring the flagship storefront to life in new ways. Vibrant patterns emerge referencing the abstract camouflage print immersing customers in the Spring/Summer 2022 Rodeo Drive takeover.
Guests are invited to experience for themselves the changing realities captured within the presentation space – an adventure engaging the senses.
NOTES TO EDITORS
The Burberry Rodeo Drive Spring/Summer 2022 takeover is live from 10 February – 7 March 2022.
Burberry 301 N Rodeo Drive Beverly Hills, CA 90210
Monday – Saturday, 11am – 7pm
Sunday, 12 – 6pm
ABOUT THE SPRING/SUMMER 2022 COLLECTIONS
The ‘Animal Instinct’ womenswear collection introduces Riccardo Tisci’s latest iterations of the iconic Burberry trench coat, deconstructed and rebuilt in striking silhouettes that experiment and play with volume. Styles in a blend of classic Burberry gabardine and textural linen cotton are cropped at the back, while signature outerwear in soft fawn and dark biscuit shades are transformed through daring details. Geometric and experimental abstract prints feature on dresses and shirts, while the freedom of movement is explored through flowing gowns and mini dresses adorned with sweeping fringing, frills and straps. Sexy figurehugging silhouettes in stretch technical fabrics are juxtaposed with unstructured tailoring exuding a confident mood.
The menswear collection continues Riccardo Tisci’s experimentation with classics and exploration of individuality, sensuality and fluidity. Outerwear staples appear in non-confirming silhouettes, including trench coats re-cut with raglan or cap sleeves and sleeveless silhouettes. The collection title ‘Universal Passport’ is adorned on mesh T-shirts and shirts, affirming a message of connectivity and exploration. An ode to the escapism of the outdoors weaves through the collection, including on abstract printed T-shirts and cotton shirts echoing the layered colours of camouflage.
Within accessories, new bag silhouettes are introduced: the Rhombi, a new ellipse-shaped shoulder bag inspired by the abstract curved prints in the collection; an evolution of the house’s signature Olympia bag featuring a crescent curve and new soft shape with a circular strap; a new men’s quilted check leather bag in backpack and crossbody iterations embellished with the Thomas Burberry Monogram.
Burberry is a global luxury brand headquartered in London, UK.
Founded in 1856, Burberry is listed on the London Stock Exchange (BRBY.L) and is a constituent of the FTSE 100 index.
BURBERRY, the Equestrian Knight Device, the Burberry check and the Thomas Burberry Monogram and print are trademarks belonging to Burberry.
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