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03 Mar 2022

Today, Burberry announces the opening of a new flagship store on Rue Saint-Honoré, Paris – the first freestanding store in the region to feature Burberry’s new global design concept.

Located in the heart of the luxury design district, the opening continues Burberry’s rich and celebrated history with the French capital – a destination in which Founder, Thomas Burberry, opened his first international store in 1909. Now over 100 years later, the new flagship store offers an opportunity to fully experience the British luxury brand in a unique space that connects Burberry’s past, present and future.

‘We’re very excited to welcome our customers to our new flagship store on Rue Saint-Honoré. The store represents all that we stand for as a brand – being authentic, bold and creative – and we look forward to inspiring our customers with a truly elevated British luxury experience in this iconic setting.’ 
Gianluca Flore, Chief Commercial Officer 


Designed in collaboration with renowned architect Vincenzo de Cotiis, the three-story flagship store sees iconic house codes stylistically reinterpreted and luxuriously realised. Taking inspiration from the evolution of the signature Burberry check, the concept couples mirrored ceilings with intersecting metallic grids and roaming tiled chequerboard floors, each reflecting one another and creating a sense of openness. The core colours of the iconic check – beige, black, white and red – are also explored throughout the store in a variety of textures, from concrete and ceramics to high-gloss finishes, juxtaposing brutalist elements with luxurious materials to create a distinctly modern feel.



‘This Paris opening writes a new chapter of Burberry’s timeless story. Set in a historic building on Rue Saint-Honoré, a place where tradition and modernity blend peacefully as traces of the past merge into this new home, and both space and time are deceived. Uninterrupted checks and warm tones create a place where all the senses are stimulated. Just as all great tales come with a labyrinth, the intersections of lines and geometries bring dynamism to the environment, where people become the protagonists of this contemporary Burberry story.’ Vincenzo De Cotiis, Architect 

To mark the opening and further explore the house’s signature check, Burberry will be staging a citywide takeover of the new birch brown check, with projections featuring on a series of Paris landmarks, check-adorned London taxis offering a Tour de Paris, and the store exterior being enveloped in the iconic pattern.


The Rue Saint-Honoré store is designed as a pure and bright space that acts as an illuminating gallery-style backdrop for Burberry’s latest collections. Featuring a unique hand-painted, recycled fibreglass sculpture by Vincenzo de Cotiis at the entrance, the ground floor presents the full range of Burberry accessories in glass vitrines with high-gloss shelving. Combining transparent and reflective materials, the floor is curated to allow for multiple areas of space to be defined, offering a sense of intimacy as well as openness.

The Burberry signature Lola bag currently features as a focal point, with the softly structured quilted style being available from the store in a range of vibrant colourways, from bright blue and yellow to black and beige. Featuring alongside the Lola bag are other key styles including the new Rhombi bag – introduced in the Spring/Summer 2022 show – the Olympia bag, the Pocket bag and the TB bag, as well as a range of small leather goods including wallets, card cases, belts and pouches for men and women.

To celebrate the opening of the flagship store, a selection of soft accessories including a silk scarf, blankets and cushion covers will also be available exclusively within the Rue Saint-Honoré store.

Leading up from the ground floor, a glass box with a mirrored ceiling envelops the intricate and monochromatic staircase, offering a repeated reflection throughout the building that invites infinite exploration. Structured hanging rails in a metallic finish frame the windows, allowing light to pervade through the products on display and enhancing the open design of the store concept.

Dedicated to menswear, the first floor offers an assortment from the Spring/Summer 2022 runway collection. The name of the show, Universal Passport, features on blue topaz sleeveless shirts with buttondown collars as well as T-shirts in blue and red. An abstract print also features on a blue topaz cotton bibfront shirt, in contrast with a soft fawn reconstructedprint gabardine boat-neck car coat and monochrome zebra-print neoprene reconstructed vests with adjustable straps.

Outerwear includes Heritage Trench Coats from the Westminster, Kensington and Chelsea styles. Lightweight jackets include a black Monogram motif nylon jacket and a reversible check hooded jacket.

The second floor, dedicated to womenswear, builds upon the bright, open language of the lower two floors and celebrates the heritage of the historic townhouse. With traditional French doors and Haussmann-era style glazing, the innate openness of the space is further enhanced by white terrazzo and the continued use of mirrored elements. Incorporating custom sculptural furniture and fixtures, each positioned in clusters, the women’s shoe room integrates seating and fixtures into the sill of the historic windows, emphasising the view into the city of Paris and integrating the old into the new.

Offering a womenswear product assortment across ready-to-wear and shoes from the Spring/Summer 2020 runway collection, featured products include a soft fawn sleeveless trench coat with abstract tulle panels, a camel brown abstract-print sleeveless trench coat with exaggerated flaps and a soft fawn cotton gabardine boat-neck cropped trench coat. The Universal Passport slogan features on bright orange sleeveless dresses with exaggerated straps and pale ochre sheer sleeveless tops.

Classic outerwear is also offered, including corduroy collar diamond-quilted jackets in camel and midnight, as well as nylon canvas field jackets in archive beige and black. Iconic trench coats include the Islington, Kensington, Waterloo and Camden styles.

The third and final floor features a unique apartment, which remains the biggest private in-store area across Burberry worldwide. As the first of its kind to be created within the new global design concept, the apartment offers a bespoke and elevated luxury in-house experience. Incorporating sculptural timber and mohair elements, the private area builds on the language of beige gloss and tile, contrasting dark wood and metallic tones to curate a space that encapsulates the essence of the Burberry brand.


About the Store

  • Address: Burberry, 376-378 Rue Saint-Honoré, Paris 75001
  • Opening Hours: Monday – Saturday, 10:30am – 7:30pm,  Sunday, 1:00pm – 7:00pm
  • 376-378 Rue Saint Honoré is 793 square metres.

About the Product

  • The Spring/Summer 2022 Pre-Collection
    • The collection evolves Riccardo Tisci’s house codes with a sense of twisted classicism. An eclectic mix of vibrancy, opulence, confidence and creativity – a quintessential British attitude.
    • The outdoors is explored – something that has been at the heart of the brand since the time of Thomas Burberry. Riccardo continues this code by celebrating explorers and the freedom that comes with being in nature.
    • For women, the collection features a white colour-block oversized coat, a warm walnut gabardine trench with striped wool collar, a honey beige deer-print silk pussy-bow blouse and pale candy pink cotton cargo trousers with exaggerated straps.
    • For men, the collection features a blue technical wool bomber jacket with leather sleeves and letter graphic appliqués, deep royal blue Monogram jacquard overshirt and a black nylon and wool reconstructed puffer jacket. 
    • Accessories include the Lola bag – a softly constructed quilted runway bag, crafted from Italian-tanned leather and punctuated with a polished chain strap, highlighted with the Thomas Burberry Monogram, available in black, bronze and lilac. The Olympia bag – a shoulder bag with a curved silhouette in black.
  • The Spring/Summer 2022 Collection
    • The collections meld the feelings of freedom and togetherness in an exploration of the forces that connect and inspire us.
    • For women, the collection includes a soft fawn cotton gabardine boat-neck trench coat, a black logo graphic cotton sleeveless hoodie, metallic crystal-embellished mesh long-sleeve top and leggings.
    • For men, the collection includes abstract T-shirts, melange wool cargo shorts with exaggerated panels and a bright red padded nylon oversized cap with exaggerated tabs.
    • Accessories include the new Rhombi bag in quilted Monogram and leather with ring piercings, and a black cotton baseball cap with neoprene panels.
  • The Lola Bag
    • The Lola Bag is an evolution of the TB bag.
    • Available in small and medium sizes, the bag features an adjustable cross-body chain strap which is cut with a unique diamond effect and can be worn on the shoulder, across the body or as a clutch.
    • The leather is quilted and padded to replicate the iconic Burberry check and features a hand stitched gusset detail with special twisted thread technique.

About Vincenzo De Cotiis 

  • Vincenzo De Cotiis was born in 1958 in Gonzaga, Italy. 
  • He studied architecture at the Politecnico di Milano and founded his studio in Milan where he lives and works. 
  • Research, abstraction and nature guide his interior architecture interventions, as well as art and collectible design pieces. 
  • De Cotiis creates sculptural spaces that evoke physical and intellectual experiences, on the cusp of art and architecture, with no boundaries.
  • The fertile dialogue between old and new is one of the cornerstones of his work. History breaks free in the spaces where the line between past and future blends. 
  • Considered a pioneer of the international collectible design scene, De Cotiis creates unique and limited-edition projects. His interests in the passage of time and historical memory inflect pieces that combine luxurious materials with unexpected textured details. 
  • Selected pieces are available through the artist’s gallery in Milan, Carpenters Workshop Gallery, and at leading global art and design fairs such as Art Basel, Art Paris, Design Miami / Basel, Dubai Design Week, FIAC, Frieze, FOG, PAD London, TEFAF Maastricht, TEFAF New York, The Armory Show and Zona Maco. 
  • In 2019, Vincenzo De Cotiis’s work was presented at the Museo Franz Mayer, Mexico City and at the Ca’d’Oro during the Venice Biennale.

About Burberry

  • Burberry is a global luxury brand, headquartered in London, UK.
  • Founded in 1856, Burberry is listed on the London Stock Exchange (BRBY.L) and is a constituent of the FTSE 100 index. 
  • BURBERRY, the Equestrian Knight Device, the Burberry check and the Thomas Burberry Monogram and print are trademarks belonging to Burberry. 
  • For more news: www.burberryplc.com