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Burberry launches Google Lens pop-up experience at Ely’s Yard in London

Burberry has launched a digital pop-up experience powered by Google Lens at Ely’s Yard, Brick Lane in London.

For five days only, three large Burberry porcelain fawns will inhabit the industrial space in glass vitrines. By scanning one of the glass boxes with the Google Lens app, users will be able to see an aerial live feed of themselves on their phone, captured by a camera suspended 35 meters above them. To share the moment, participants can take a screenshot of themselves with the fawns to post on their social platforms.

Google Lens uses computer vision technology to help users search what they see and explore the world in new ways using by simply pointing their camera. The experience created by Burberry allows people to capture unique moments of togetherness with friends and strangers, exploring humans’ relationship with technology by presenting users with multiple perspectives on an image of themselves.

The experience, which forms part of Burberry’s festive campaign ‘What is Love’, is open to the public from the 11 to the 15 December 2019.

ENDS