BURBERRY INSPIRE
Burberry Inspire, which first launched in Yorkshire in 2018 and expanded to New York City in 2020, measures the impact of enhancing young people’s access to cultural capital by connecting eminent arts organisations with schools.
Schools participating in the programme were allocated an Artist in Residence from a cultural organisation every year, providing students with wide-ranging, hands-on experience of different areas of the creative arts, such as theatre, dance, art and film. Artists in Residence worked with teachers and students to deliver experiences, workshops and co-created events within their local communities.
Both programmes were independently evaluated by our research partners, the Office of Research, Evaluation and Program Support (REPS) of the City University of New York and The Policy Institute at King’s College London, to study the impact of the immersive arts and creative education programme on students’ development for the purpose of supporting longer-term adaptation within schools.
- During FY 21/22, 7537 students from 15 different schools were engaged through the programme.
- Over the last four years, Burberry Inspire assisted over 10,000 students to access the arts, develop their creativity and think positively about their futures.
The programme successfully provided many students who otherwise would not have engaged in the arts the opportunity to do so while also gaining employability skills. The programme contributed to increasing students’ awareness of professional opportunities in the arts and this impacted their career, self-confidence and educational aspirations.
Outcomes shared during the last year of the partnership highlighted that:
- 82% of the students interviewed about their experience of in-person activities linked their participation in the programme to an increased sense of self-confidence
- 73% of the students interviewed expressed an increased appreciation for the arts and for their local cultural organisations.
- 82% of teachers felt that their careers guidance and advice improved as a result of their engagement in the programme