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SUPPORTING GLOBAL HUMANITARIAN RELIEF EFFORTS


COVID-19

During the COVID-19 pandemic, we regularly reviewed the effectiveness of our programmes and worked with our partners to build in the ability to adapt and respond to the changing needs of our communities.

Alongside our existing support for global relief efforts, which included re-tooling our internal manufacturing site in Castleford, UK to produce and distribute much needed PPE, in October 2021, The Burberry Foundation committed further support to UNICEF’s COVID-19 Vaccines Appeal, enabling more equitable distribution of vaccines in countries around the world to continue tackling the global pandemic. This latest contribution builds on previous funding provided by the Foundation and Burberry. Collectively, the donations went towards the overall goal of providing safe and equitable access to over 2 billion doses of COVID-19 vaccines to low- and middle-income countries, as well as supporting UNICEF to provide 5.6 million COVID-19 test kits and 5.5 million COVID-19 treatments globally.


Supporting Afghan refugees

As part of our commitment to helping displaced Afghan refugees, Burberry donated to the International Rescue Committee (IRC) and Breaking Barriers.

Our donation to Breaking Barriers contributes towards covering critical support for hundreds of refugees, enabling both unemployed and young people to receive tailed advice, support and training to secure job opportunities. In June 2022, we will host a ‘Career in Luxury Retail’ workshop at our Regents Street store for Breaking Barriers clients to gain an insight into a day in the life of our Client Advisors, learning the practical skills and behaviours associated with a career in luxury retail. Through in-kind donations, we have also launched a pilot Laptop Scheme. At the heart of all our activations with Breaking Barriers is a motivation to help equip and empower communities to enter and thrive within the UK.

Ukraine

To support global relief efforts in Ukraine, we provided funding to charities and aid agencies delivering essential goods and services to those impacted by the humanitarian crisis, and mobilised our employee community to participate in a range of fundraising activities.

We donated to the British Red Cross Ukraine Crisis Appeal, enabling the distribution of food, hygiene products, warm clothes and aid to meet urgent and immediate needs. In response to the refugee crisis, we also donated to Save the Children and UNICEF in support of their Ukraine humanitarian appeals. Both organisations have worked to provide essential services, including health, protection, education, water and sanitation to millions of children and their families who have crossed into neighbouring countries for safety. 

In addition to providing financial aid, we are working with our global supply chain partners to support displaced communities. In April 2022, we created and donated to UNHCR over 20,000 blankets for Ukrainian refugees through our supply chain partners in Italy as well as from our internal manufacturing site based in Castleford, UK. 

We also encouraged our employees to support relief efforts by double matching their donations to our charity partners, and supporting them to organise individual or team volunteering and fundraising activities during our internal April Month of Giving campaign.