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Plastic and Packaging


Eliminating unnecessary plastic packaging is a priority for us which is why we have committed to eliminate plastic from our retail and digital packaging portfolio by 2025 and are accelerating efforts on plastic reduction in our product and transit packaging.

We have made good progress towards our goal by removing plastic lamination from our branded retail and digital packaging. 

Using an innovative manufacturing technique, at least 40% of the retail bags and boxes are made from recycled materials, including upcycled coffee cups and FSC Mix certified paper. Since the launch of the new packaging, we have recycled 66 million coffee cups into Burberry packaging. All retail bags and gift boxes which have a beautiful, luxurious feel, are plastic-free, fully recyclable and reusable.


We are also making changes that will reduce the plastic footprint of our product and transit packaging. Our products are transported on recyclable hangers made from a minimum of 60% recycled plastic and our signature oak garment covers are made from 100% recycled polyester.

We continue to explore ways to move from single use to reuse models where possible. We are currently trialling a recycling scheme for the waste generated from our logistics in the UK and Hong Kong, S.A.R., China, with hanger and polybag take-back programmes running in each geography respectively. 

We are also collaborating with the wider fashion industry through our participation in the G7 Fashion Pact and working collectively to find an alternative solution to plastic polybags.

Sustainable Packaging Materials Commitment