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Download the full Annual Report 2023/23

Burberry is a global luxury brand with a rich British heritage.

Updates from our Chair and Chief Executive Officer

Gerry Murphy

Gerry Murphy

“Burberry is in very good shape financially, operationally and strategically, thanks to our leadership team and the energy and commitment of our exceptional colleagues around the world.”
Download the Chair's letter
Gerry Murphy

Jonathan Akeroyd

Chief Executive Officer
“We are well positioned to leverage the unique attributes that make Burberry special to drive revenue growth and acceleration.”
Download the Chief Executive Officer's letter

Our Strategy

In November 2022, we set out the next phase of our strategy to realise our potential as the modern British luxury brand. In the medium term, we are targeting revenue of £4 billion (at FY 2021/22 CER). Our longer-term ambition is to develop Burberry into a £5 billion revenue brand.

An iconic brand

Harness the power of our brand

We are reinterpreting the richness of our heritage with a modern vision and refreshed aesthetic to support revenue growth and acceleration. We are also improving brand clarity and broadening our appeal by strengthening the connection between our brand messaging and product.

An iconic brand

Bring all product categories to full potential

We are known for creating beautiful luxury products that are made to last. In line with our new strategy, we are elevating each of our product categories to reach their full potential. Our long-term ambition is to grow accessories to more than 50% of our business, while also growing our leather goods and shoes businesses.

An iconic brand

Strengthen distribution

We are strengthening our distribution, focusing on elevation and execution across all channels and regions. We are increasing investment in our full-price stores to accelerate refurbishments and present a consistent brand image and experience to our customers.

FY 2022/23 Highlights

Financial highlights

Adjusted operating profit
Operating profit
Adjusted diluted EPS
Diluted EPS
Dividend per share
Cash (net of overdrafts)*

Our Impact: Burberry Beyond

Our latest Responsibility strategy, Burberry Beyond, encompasses everything we do across our Company, our supply chain and our communities to create a better world for the next generation.

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