This cookie policy explains what types of cookies and similar technologies are placed on your device when you visit www.burberryplc.com (the “Site”) and how Burberry uses these cookies and similar technologies. Please note that not all information captured through the use of cookies and similar technologies will identify you.
Cookies are small text files that are sent to or accessed from your web browser or your device’s memory. A cookie typically contains the name of the domain (internet location) from which the cookie originated, the “lifetime” of the cookie (i.e. when it expires) and a randomly generated unique number or another identifier. A cookie may also contain information about your device, such as user settings, browsing history and activities conducted while using the Site.
First-party cookies
First-party cookies are placed on your device directly by our Site. Burberry uses first-party cookies to, for example, store your cookie consent preferences and to better understand your use of the Site.
Third-party Cookies
Third-party cookies are placed on your device by our selected partners and service providers. Burberry uses third-party cookies, for example, to provide additional functionality on the Site, such as the calendar function.
Like most providers of online services, we use cookies to provide, secure and improve our Site, including by remembering your preferences.
When you visit the Site, essential cookies will be set on your device. Analytics cookies will also be set on your device, if you choose to enable them.
Cookie Type |
What does it do? |
Essential cookies |
These cookies are strictly necessary for the Site to operate securely and to use some of its features. They perform functions like storing previous cookie consent information. |
Analytics cookies |
These cookies are used for analytics purposes including to help us understand how the Site is being used and to measure Site performance. |
See the cookies we use on our Site by clicking here
The lifespan of the cookies we use differs depending on the category of cookies. For example, session cookies only last until you close your browser. Persistent cookies have a longer lifespan and aren’t automatically deleted when you close your browser. Our persistent cookies allow us to recognise you between visits, or are generally used to tailor our content to your preferences.
Generally, each category of cookies are set on your browser for the following time periods:
session |
short-term (under 1 month) |
short-medium term (1-12 months) |
|
Essential |
✓ |
✓ |
|
Analytics |
✓ |
We keep any information derived from our use of cookies for as long as we need it for the purpose it was collected, unless you request us to delete it (in which case we shall do so provided we know that the information relates to you and provided that Burberry no longer needs to keep your information for other permitted reasons). We will actively review the information we hold and either delete it securely when there is no longer a legal, business or other need for it to be retained; or in some cases anonymise it in order to keep using it for administrative or statistical purposes .
Please see our Shareholder Privacy Notice for further details on your rights in relation to your personal information, where you are a shareholder.
Google Analytics
We use Google Analytics, which is a Google service that uses cookies and other data collection technologies to collect information about your use of the Site in order to report on trends and measure Site performance.
Tools on the Site
You can enable analytics cookies through the cookie banner deployed when you access the Site. You can also choose to only permit required cookies.
Browser and device controls
Some web browsers provide settings that allow you to control or reject cookies or to alert you when a cookie is placed on your computer. The procedure for managing cookies is slightly different for each internet browser. You can check the specific steps in your particular browser help menu.
You may also be able to reset device identifiers by activating the appropriate setting on your mobile device. The procedure for managing device identifiers is slightly different for each device. You can check the specific steps in the help or settings menu of your particular device.
The changes that you make to your cookie preferences should not impact your experience when visiting the Site.
Note that if you use browser or device controls and/or if you delete or clear cookies on your device after you have modified your cookie preferences, the next time you visit the Site our cookies banner will appear and you will need to select your preferences again.
If you have questions about this Cookie Policy or would like any further information, you can contact us here:
