‘Burberry Forward’ is our strategic plan to reignite brand desire, improve performance and drive long-term value creation.
Our focus in this next phase is on reconnecting our brand with its original purpose and leveraging our strengths with a disciplined approach and a range of products to attract a broad base of luxury customers.
We are committed to being a responsible business.
Responsible craftsmanship
Become net zero and protect nature
Champion Diversity, Equity, Inclusion and people in our supply chain
Positively impact young people
Read more about our commitment to Responsibility here.
Our value creation framework focuses on three pillars: revenue growth, adjusted operating profit margin accretion and capital efficiency.
Outperform revenue growth in the mid-term.
Rebuild gross margin and expand adjusted operating margin in the mid-term.
Burberry has a Capital Allocation Framework, which prioritises the use of cash while maintaining an appropriate capital structure for the business. Our uses of cash are summarised below.
Burberry has a Capital Allocation Framework, which prioritises the use of cash while maintaining an appropriate capital structure for the business.
