‘Burberry Forward’ is our strategic plan to reignite brand desire, improve performance and drive long-term value creation.
In this next phase, our focus is on reconnecting our brand with its founding principle, which is to design clothing to protect people from the weather. We are leaning into our heritage and leveraging our strengths with a disciplined approach, as we believe we have the most opportunity where we have the most authenticity. As part of this, we are evolving our brand expression and product offer to appeal to a broad base of luxury customers.
Placing the customer at the centre of everything we do
We are committed to being a responsible business.
Responsible craftsmanship
Become net zero and protect nature
Champion Diversity, Equity, Inclusion and people in our supply chain
Positively impact young people
Read more about our commitment to Responsibility here.
Our value creation framework focuses on three pillars: revenue growth, adjusted operating profit margin accretion and capital efficiency.
Outperform revenue growth in the mid-term.
Rebuild gross margin and expand adjusted operating margin in the mid-term.
Burberry has a Capital Allocation Framework, which prioritises the use of cash while maintaining an appropriate capital structure for the business. Our uses of cash are summarised below.
Burberry has a Capital Allocation Framework, which prioritises the use of cash while maintaining an appropriate capital structure for the business.
