Our vision is to realise our potential as the modern British luxury brand, delivering sustainable, high-quality growth and value for all our stakeholders.
Britishness is at the heart of our brand and product. We’re harnessing our unique heritage and leveraging what makes Burberry special to deepen the relationship with our customers, enhance our storytelling, and drive growth.
We’re known for crafting beautiful luxury products that are made to last. Under the creative direction of Daniel Lee, we’re bringing an even greater level of desirability to our offer, strengthening our focus on accessories, and creating a luxury wardrobe that is both relatable and wearable.
We are strengthening distribution by focusing on elevation and execution across all channels and regions, ensuring that our customers can better connect with our brand and discover the products they love with ease.
We are committed to being a responsible business.
Responsible craftsmanship
Become Climate Positive
Champion Diversity, Equity, Inclusion and people in our supply chain
Positively impact young people
Read more about our commitment to Responsibility here.
Read more about our strategy here.
Our value creation framework focuses on three pillars: revenue growth, adjusted operating profit margin accretion and capital efficiency.
Our target in the medium term is to deliver revenue of £4 billion. Our longer-term ambition is to develop Burberry into a £5 billion revenue brand.
High single-digit revenue growth will drive operating leverage, ensuring progression to our target of over 20% adjusted operating profit margin in the medium term.
Burberry has a Capital Allocation Framework, which prioritises the use of cash while maintaining an appropriate capital structure for the business. Our uses of cash are summarised below.
Burberry has a Capital Allocation Framework, which prioritises the use of cash while maintaining an appropriate capital structure for the business. Our uses of cash are summarised below.
