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Our Culture


Working at Burberry means entering an inclusive space where all perspectives are valued, ideas are shared freely and creativity is encouraged. As an open and caring employer, we are committed to ensuring that minds from different backgrounds can not only come together in a safe and supportive environment to collaborate, but also to flourish and to feel they belong to a wider community.

Our culture is underpinned by our Company values, which serve as guiding principles and help us to maintain a positive and inclusive culture while driving growth through high performance. Outlined in our Code of Conduct alongside a set of key policies, processes and behaviours that we expect all Burberry colleagues to abide by, we also embed our values deep into our business through our Leadership Standards.   


United by our values 

Being creatively driven, forward thinking, open and caring, and proud of our heritage are hallmarks of our organisation at its best and have remained core to our brand since the Company was founded in 1856.

To help our colleagues live these four Company values, we translated them into tangible, measurable actions that we can recognise and reward our people for when they demonstrate our leadership behaviours.


  • Inspires passion and role-models creative thinking and sustainable practice. 
  • Challenges, collaborates and encourages excellence for Burberry, our customers and our communities. 

  • Takes ownership for a culture of inclusion, sustainability and integrity. 
  • Prioritises development, cultivates morale and safeguards well-being so all colleagues can bring their authentic selves to work.  

  • Celebrates and nurtures brand connection and pride, bringing our purpose to life. 
  • Acts in the best interests of the brand, the environment and our communities. 


  • Creates space for innovation, to take risks and push boundaries. 
  • Drives decisions and manages workload. 
  • Celebrates successes and learns from mistakes. 



A Diverse Community 

As a creative brand with teams in 33 territories across the globe, we believe that our collective strength lies in the diversity of our backgrounds and experiences.

Joining Burberry means becoming a part of one of the most creative and diverse communities in the world and continuing the 168-year heritage of the brand alongside 9,336 people of 132 nationalities. 

Celebrating diversity and being representative of the communities that we serve is central to our purpose and is supported by diversity, equity and inclusion being a key pillar of our business. Within our Diversity, Equity and Inclusion Policy we outline our commitment to being an employer where colleagues can develop to their full potential irrespective of any protected characteristic, including but not limited to their religion or belief, gender, gender re-assignment, gender identity or expression, age, sexual orientation, disability, mental health, marital or civil partner status, pregnancy or maternity, ethnicity, race or socio-economic status.

To discover more about our commitment to Diversity, Equity and Inclusion, please click here. 

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