Share Price:

Stakeholder Engagement


Understanding our stakeholders and doing right by them is fundamental to sustaining Burberry’s success in the long term. 

We are committed to attracting and retaining the best talent in an inclusive environment where everyone thrives.

Our people are Burberry’s greatest asset. We believe that an engaged and motivated workforce is essential to the growth of our business. We are committed to the professional and personal development of our people.

What matters

  • Career development
  • Operational efficiency
  • Wellbeing and flexible working
  • Fostering a diverse and inclusive culture

We serve our customer base through, directly operated stores, concessions and wholesale partners.

Providing exceptional customer service and assistance is vital for any luxury brand. We aim to create a cohesive experience, where our customers can engage with our brand, our product, our campaigns and our people, in person and online.

What matters

  • Product innovation and newness
  • Customer service and brand experience
  • Addressing evolving customer habits and changes in buying patterns
  • Environmental and social impact

We are creating long-term sustainable value for our shareholders through the delivery of the Group’s refreshed strategy.

It is important to develop an open and transparent relationship with our shareholders so they can make informed decisions based on knowledge of our business and its strategy.

What matters

  • Capital gain through share price appreciation and capital return via dividend
  • Operation of the Capital Allocation Framework, which included the quantum of the share buyback programme
  • Quality of governance
  • Environmental, Social and Governance and, in particular, climate-related strategies
  • Profitability and business growth potential

At Burberry, we have a longstanding commitment to operating as a responsible business and supporting our communities through various programmes and initiatives.

Caring for our communities is intrinsic to our Company values. We support The Burberry Foundation (UK registered charity number 1154468) in creating long-term partnerships that drive positive change in our communities and help build a more sustainable future through innovation.

What matters

  • Positively impacting the communities living and working around us
  • Employment within our communities
  • Increased focus on Environmental and Social Responsibility initiatives

Our partners include our suppliers, companies, non-governmental organisations (NGOs), civil society groups and retail third parties.

We build collaborative relationships with our partners and take pride in sharing knowledge and expertise to find solutions and opportunities for innovation. We nurture close relationships with members of our supply chain to drive social and environmental improvements.

What matters

  • Increased focus on Environmental and Social Responsibility initiatives
  • Driving collaboration and contributing to the UN Sustainable Development Goals (SDGs)

Governments influence long-term retail environments, environmental priorities, employment laws, trade and other business matters, which impact Burberry.

We regularly engage with governments in the countries and territories where we operate to understand their concerns so we can seek solutions to shared environmental, social, economic and governance issues.

What matters

  • Industry/product policies such as taxes, restrictions, trade and regulations
  • Employment
  • Increased focus on Environmental and Social Responsibility initiatives

Our use of cookies

We use necessary cookies to make our site work. We’d also like to set optional analytics cookies to help us improve it. We won’t set optional cookies unless you enable them. Using this tool will set a cookie on your device to remember your preferences.

For more detailed information about the cookies we use, see our Cookie policy

Analytics cookies

We’d like to set Google Analytics cookies to help us to improve our website by collecting and reporting information on how you use it. The cookies collect information in a way that does not directly identify anyone.

For more detailed information about the cookies we use, see our Cookie policy