Creativity has fuelled Burberry throughout our brand’s 166-year history and our shared conviction in its power is central to how we operate as a company
Norwegian polar explorer, zoologist and later recipient of the Nobel Peace Prize Dr Fritjof Nansen becomes the first recorded polar explorer to take Burberry gabardine to the poles when he sets sail for the Arctic Circle in 1893.
Explorer Major F.G. Jackson, famed for mapping parts of the Arctic Circle, wears Burberry gabardine when undertaking an expedition to Franz Josef Land.
Celebrated aviator Claude Grahame-White wears Burberry gabardine when he becomes the first person to fly between London and Manchester in less than 24 hours.
Norwegian Explorer Roald Amundsen and his team becomes the first people to reach the South Pole with a Burberry gabardine tent and clothing.
Burberry moves to a larger London premises in Haymarket, designed by the Architect Walter Cave.
Thomas Burberry funds and furnishes an interdenominational hall in Maidenhead that welcomes people of all faiths.
Burberry donates a soup kitchen to the British Red Cross appeal.
The Burberry Check, now registered as a trademark, is introduced as a lining to the trench coat, marking the beginning of the unmistakable Burberry signature we know today.
Burberry offers same day delivery for London-based customers.
HM Queen Elizabeth II grants Burberry a Royal Warrant as a Weatherproofer.
Burberry is acquired by UK retailing group Great Universal Stores (GUS).
Burberry holds fashion shows in London, Paris, Milan, Brussels, Berlin and Tokyo, bringing its collections and inspiration to customers around the world.
Burberry’s Prorsum Menswear Spring/Summer 2014 show returns to London from Milan, showing as part of London Collections: Men.
Burberry is the first luxury brand to create an Instagram account to inspire customers with engaging, beautiful and creative digital content.
Burberry ends licencing deals in Japan to retake ownership of the brand.
Burberry redesigns paper packaging to be made out of recycled coffee cups. Since launch, 58 million coffee cups have been recycled into new Burberry packaging.
Burberry launches its first Augmented Reality experience in London and Tokyo.
During the Second World War, Burberry supplies the British Army with a range of military apparel and accessories, including the trench coat. Burberry also caters for various other divisions of the British Armed Forces, including the Royal Air Force, the Royal Navy, the Royal Pioneer Corps, the Officer Cadet Training Unit, and the Auxiliary Territorial Service - including the women’s division.
