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Business Model


Born from innovation, Burberry is a global luxury brand with a rich British heritage.

What we do

Our Purpose - Creativity Open Spaces


We design products to inspire and excite our customers. We think and act creatively, and our teams across the business work collaboratively with common goals in mind.


We sell products through our directly operated and franchised stores, as well as via wholesale partners and online. For some products, including eyewear and beauty, we collaborate with licensing partners, leveraging their product and distribution expertise.


We source the finest materials available to create our products. We put sustainability and the wellbeing of our people and communities at the heart of our business decisions. 


We make our products at Burberry owned sites in the UK and Italy, as well as in collaboration with a network of global suppliers. All our activities are underpinned by a commitment to responsible craftsmanship.

What makes us different

Purpose-driven people

We are an open, inclusive and caring employer. We believe our people’s diversity of skills, background and life experiences fuel innovation. Today, our colleagues represent 140 nationalities across 34 countries and territories.

A global luxury brand with a rich British heritage

Our identity is intrinsically linked to our British heritage and the 167-year-old legacy of our founder. With the invention of gabardine in 1879, Thomas Burberry established our brand as an outerwear pioneer driven by creativity. We build on this today.

Digital pioneer with global retail footprint

We offer retail experiences aligned to our brand vision through our global network of stores. We make Burberry available whenever and wherever our customers wish to engage with our brand. We seek to deliver customer service of the highest standard.

Unique supply chain rooted in British craftsmanship

We combine traditional craftsmanship and innovative manufacturing techniques to create products that are designed to stand the test of time.

Delivering growth while playing a positive role in society


We create opportunities for our customers to explore the world of Burberry and discover our products.  We engage with our customers both in-store and online, building a sense of community through memorable experiences.


We play a positive role in society by contributing to local economies. We support communities through direct partnerships and in collaboration with relevant organisations.


We aim to provide return on investment and create sustainable long-term value for our shareholders. To achieve this, we focus on: revenue growth, operating profit margin accretion and capital efficiency.


We put our people at the heart of what we do and strive to provide a rich and rewarding colleague experience in a workplace where our people can express their creativity and bring their best and true selves to work. We also seek to have a positive impact on people in our external supply chain. 


We are committed to being a responsible business. We innovate to reduce our environmental impact and collaborate with our industry peers to create a more sustainable future for luxury fashion.

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