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Business Model


Our business model is rooted in British craftsmanship

We combine traditional craftsmanship and innovative manufacturing techniques to create desirable products. Our design teams are based in London, where we are headquartered. We weave gabardine and make our Heritage Trench Coats at our mill and factory in Yorkshire, UK. Our classic Burberry Check cashmere scarves are made in Scotland. We operate wholly-owned leather goods and technical outerwear centres of excellence in Italy, and we work with a network of global suppliers.


We design products which are elevated by our house codes. Our teams collaborate to innovate and deliver on our common goals so that we continually inspire and delight our customers.


We sell our products through our network of directly operated and franchised stores, online and via wholesale channels. In special categories we work with licensing partners to benefit from their product and distribution expertise.


We work to responsibly source materials of the highest quality to make products that will stand the test of time. When making business decisions, we consider environmental impacts and the wellbeing of everyone in our value chain, from our people to our communities. 


We continue our founder’s legacy of championing British craft and production. We manufacture our luxury products at Burberry-owned sites in the UK and Italy, and in partnership with a network of global suppliers.

Our heritage and our future are inspired by the natural world

Outfitting adventurers for a variety of experiences, climates and terrains is core to the Burberry story. Thomas Burberry’s invention of gabardine revolutionised outerwear and opened opportunities for people to explore far-flung destinations as well as closer‑to‑home rural and urban spaces. We continue Thomas Burberry’s pioneering legacy today.

Purpose-driven people are key to our performance

We are an open and inclusive employer. We are guided by our purpose and values. Our people’s diversity of skills, backgrounds and life experiences drive innovation within our business. We are proud that our colleagues represent 132 nationalities across 33 countries and territories.

We deliver value for all stakeholders while playing a positive role in society

Burberry represents Modern British Luxury to the world. We do this by designing and manufacturing beautiful products, engaging our customers, challenging ourselves to be creative and continuing to be a sustainable and responsible business. We listen to our stakeholders and innovate to create value for them.


We create unique and engaging opportunities for our customers to explore the world of Burberry and discover our products. We build and reinforce connections with our brand through memorable experiences in-store and online.


We aim to create sustainable long-term value for our shareholders. We allocate capital by reinvesting for organic growth, paying dividends through a progressive policy, allocating capital to strategic inorganic investments, and delivering additional returns to shareholders.  


Our people are our greatest asset and we strive to provide a rich and rewarding colleague experience. We aim to create workplaces where our people can express their creativity and feel a sense of belonging. We seek to protect and enhance the lives of those in our supply chain, while respecting and upholding human rights across our value chain.


We are committed to supporting local communities where we operate, with a particular focus on assisting young people through the work of The Burberry Foundation. Our global youth empowerment programme, Burberry Inspire, works in partnership with local youth-focused organisations to create opportunities for young people by unlocking their creativity and amplifying their voices. 


Under the banner of our Burberry Beyond strategy, we have set ambitious science-based targets to reach Net Zero by 2040. We are working to reduce our impact on the environment and protect nature. Concurrently, we are building resilience to environmental and social risks to ensure the long-term success of our business.

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