Share Price:

Annual Report 2025/26

BURBERRY FORWARD

Download the full Annual Report


For 170 years, Burberry has created clothing to protect people from the weather. As proud champions of British creativity and craftsmanship on a global scale, we celebrate our unique heritage through beautiful and innovative luxury goods designed to delight our customers.



HIGHLIGHTS

Full Year 2025/26

Total revenue

£2,420m

(FY 2024/25: £2,461m)

Adjusted operating profit

£160m

(FY 2024/25: £26m)

Operating profit

 

£115m

(FY 2024/25: £(3)m)

Adjusted diluted EPS

15.2p

(FY 2024/25: (14.8)p)

Diluted EPS

5.9p

(FY 2024/25: (20.9)p)

Cash (net of overdrafts)*

£614m

(FY 2024/25: £708m)


2025/26
£m
2024/25
£m
EMEIA 821 842
Greater China 670 662
Americas 505 510
Asia Pacific 363 381
2025/26
£m
2024/25
£m
Retail 2,056 2076
Wholesale 303 319
Licensing 61 66
2025/26
£m
2024/25
£m
Accessories 837 841
Womenswear 728 718
Menswear 701 732
Childrenswear
and other
93 104

LEADERSHIP STATEMENTS

Download statements

gerry-murphy

"While we continue our recovery and transformation journey, we are building strong momentum.”

Gerry Murphy
Chair

joshua-schulman

"My confidence in this extraordinary 170-year-old British luxury brand is stronger than ever.”

Joshua Schulman
Chief Executive Officer



BURBERRY FORWARD

In November 2024, we launched Burberry Forward, our strategic plan to reignite brand desire, improve performance and drive long‑term value creation. With our customers at the centre of everything we do, we are leveraging our strengths with a disciplined approach and a range of products to attract a broad base of luxury customers.


1

TIMELESS BRITISH LUXURY

Our founder created practical and stylish solutions for the luxury market. Staying true to our British roots, we are reigniting our brand expression with a timeless execution of juxtaposed heritage and innovation.

2

LEAD WITH OUTERWEAR

The only luxury brand founded on the principle that clothing should protect people from the weather, we are leading with outerwear, building on our trench authority.


3

ALIGN DISTRIBUTION WITH PRODUCT & CUSTOMER STRATEGY

Embrace a customer-centred approach. Drive long-term value creation by redefining our product and customer strategies, tailoring these to our distinct customer types.

4

REIGNITE A HIGH
PERFORMANCE CULTURE

Align design, merchandising and marketing teams in order to rekindle creative and commercial alchemy. Strengthened leadership will further push the Burberry culture to reach new heights.




FINANCIAL MEASURES

Full Year 2025/26

Revenue growth*

flat

Performance

FY 2025/26 total revenue growth was flat in the year at constant exchange rates

CER Comparable store sales growth*

+2%

Performance

FY 2025/26 comparable store sales growth was 2% in the year.

CER Adjusted operating profit growth*

+551%

Performance

Adjusted operating profit was £160 milllion in the year, an increase of 551% at constant exchange rates from the prior year.

Adjusted operating profit margin

6.6%

Performance

Adjusted operating margin was 6.6% in the year, an increase from 1.0% in the prior year.

Adjusted diluted EPS growth

+202%

+202%

Performance

Adjusted diluted EPS was 15.2p in the year, an increase of 202% from the prior year.

Adjusted Group ROIC

5.5%

5.5%

Performance

Adjusted Group ROIC increased to 5.5% in the year, primarily due to the increase in net operating profit after tax.



BURBERRY BEYOND

From the materials we source to the aftercare services we provide, we strive to deliver long-term sustainable value for our stakeholders across the life cycle of our products. To deliver on this commitment, we aim to build a resilient and sustainable value chain which supports the business through our Sustainability strategy, 'Burberry Beyond'.

Learn more

Product

Through textile innovation, Thomas Burberry elevated outerwear performance and enhanced its ability to protect explorers from the elements. As part of our ongoing commitment to responsible craftsmanship, we have set targets to incorporate certified and responsibly sourced key raw materials into our products, embed circular business models and eliminate plastic from our packaging.

Planet

From the invention of gabardine to outfitting adventurers, our heritage is intrinsically linked to the outdoors. We seek to manage our environmental impacts and contribute to global efforts to tackle climate change and nature loss.

People

People, our direct colleagues and those in our supply chain, are at the heart of our business and operations. Fostering an inclusive culture and safe environment where perspectives are shared freely, creativity is encouraged, and employee development is prioritised is at the core of our commitment to our people.

Communities

We strive to do the right thing for our customers, our communities and the world around us. We continue our founder’s legacy by championing our communities, supporting young people through the work of The Burberry Foundation and collaborating with organisations across the world to make a positive impact.



For more detailed information about the cookies we use, see our Cookie policy


Analytics cookies

We’d like to set Google Analytics cookies to help us to improve our website by collecting and reporting information on how you use it. The cookies collect information in a way that does not directly identify anyone.

For more detailed information about the cookies we use, see our Cookie policy

: