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In 2017, we set out a strategy for transformation and growth, to elevate Burberry to a true luxury positioning. Since then, we have revitalised our brand, strengthened our product offer and elevated our customer experience. Building on these strong foundations, our goal is to accelerate our performance and leverage our unique brand equity, to deliver sustainable, high-quality growth, while continuing our efforts to be a better company.

Business model

Learn more about our business and heritage


Read about our history


Discover our iconic house codes