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Burberry reveals its new TB Summer Monogram collection with a campaign starring Gisele Bündchen

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Today, Burberry reveals the next evolution of the TB Summer Monogram, designed by Chief Creative Officer Riccardo Tisci, with a new campaign starring the enigmatic Gisele Bündchen – celebrating the brand’s house code of duality.

The TB Summer Monogram campaign melds the past and the present to create a collision of iconicity, reflected in the print of the collection. In stills captured by Luigi & Iango, the iconic Gisele Bündchen adopts an effortless stance in front of unreleased portraits captured by the duo ten years prior. A relaxed pose asserts her inner confidence – a candid interpretation of beauty, exemplified through the collection.

‘I was so happy to see Riccardo again after such a long time and shooting with my sweet friends Luigi and Iango is always a blast. It was so special spending time with everyone, we had so much fun on set.’

Gisele Bündchen

To bring this campaign to life, Riccardo worked with an iconic creative team, including photographers Luigi & Iango, stylist Suzanne Koller and make-up artist Georgi Sandev.

The collection unites two of Burberry’s icons to form a bold print that symbolises a synergy of the past and present. The classic Check merges with the TB Monogram – a motif introduced by Chief Creative Officer Riccardo Tisci. The collection for men and women, features a range of pieces including gabardine trench coats, silk-blend bomber jackets, silk dresses, cotton shirts, swimwear and sunglasses.

A mixture of heritage and modernity. A union of icons, focused on the future.

The new TB Summer Monogram collection is available to purchase online and in selected Burberry stores

Georgi Sandev,Make-up artist

‘The Burberry TB Summer Monogram campaign was such a special project for me from start to finish. This is a spectacular combination between the creative genius and talent of Riccardo Tisci and the amazing supermodel Gisele Bündchen, captured through the lens of the incredible Luigi & Iango. To help this campaign come to life was truly an exciting moment for me as a make-up artist. Riccardo Tisci has always been an inspiration for me and working with him made me really see why he is one of the most gifted designers of our time.

When I think of classic, legendary brands, Burberry is the first to come to mind. When I think of classic, legendary models, Gisele is at the top of the list. So to see this collaboration between Gisele and Burberry is iconic. To be a part of it is incredible. Chic, timeless and forever fashionable – that is what I also strive to reflect through my work.’

LUIGI & IANGO, Photographers

‘We both met Riccardo at the very beginning of his career, when he was living in Milan. A very precious, long and unique friendship we can call family. We have created an exciting collaboration that has always been explored in an artisanal, passionate and sincere way. During all these years, we have always    created magic and timeless moments together. Working with Riccardo is always a wonderful challenge that allows us to explore new and great paths. It is a real exchange of ideas and of beautiful energies.

Creating images and videography for such a big house like Burberry, which represents for us the absolute classicism and impeccable British and spotless elegance, it was really an honour. To be able to create in an extremely minimal and modern way a campaign that is full of positive and great energy, and with Gisele Bündchen as our muse. We were very lucky; she transmitted with her kindness, grace and extraordinary energy in a very contemporary and cool way. We are very proud of this campaign which transmits all the codes that touch us the most at heart: LIGHT, LOVE and PERFECT HARMONY – between four friends and artists who really appreciate and love each other.

Working with family is always the key of success, because we are all talking the same language and want to achieve the very best.’

Notes to editors

About the Collection

  • The Thomas Burberry Monogram was first unveiled in August 2018. It was designed by Chief Creative Officer Riccardo Tisci and British art director and graphic designer Peter Saville.
  • The first Thomas Burberry Monogram collection, launched in May 2019 with a campaign starring Gigi Hadid, featured the signature interlocking TB initials in tonal shades of Burberry beige and brown.
  • In July 2020, Burberry introduced its new TB Summer Monogram collection through a unique campaign starring Kendall. The Thomas Burberry Monogram was refreshed in a larger scale and in new colourways, including dark beige, azure blue, graphite and cobalt blue with orange accents.
  • In July 2021, Burberry introduced the third TB Summer Monogram collection through a campaign starring Naomi Campbell. The Thomas Burberry Monogram was updated in summer-inspired colourways, including cobalt blue, deep royal blue and mid grey.
  • This year, the TB Summer Monogram collection features a variety of pieces for women, including cotton gabardine trench coats, silk kaftans and pussy-bow blouses, wool-blend cardigans and polo shirts, cotton T-shirts and hoodies, cropped tops and leggings, eyewear and swimwear. Menswear includes cotton sweatshirts and Oxford shirts, silk-blend bomber jackets, hooded jackets and wool sweaters.
  • Accessories for the summer-inspired collection feature bucket hats and baseball caps, Lola and Freya tote bags, linen high-top sneakers, contrast-trim leather point-toe pumps, neoprene sandals, sunglasses and a jacquard-woven towel.

About the Music

  • Burberry’s TB Summer Monogram 2022 campaign video features ‘Initials B.B’ – written and performed by Serge Gainsbourg. 



Unmistakeably Burberry

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