The redesigned Burberry Flagship Store on 459 Dosan-daero is now open.
Creating a new shopping experience for the Burberry customer, the store captures a sense of British luxury through interior design features referencing Burberry’s heritage and iconic house codes. Notable details include Burberry Check upholstery, Equestrian Knight Design carvings and sculptural furniture inspired by renowned artists Henry Moore and Barbara Hepworth – a reference to Burberry’s longstanding connection with British art. The store will offer a curation of menswear, womenswear and accessories from the latest Winter 2024 collection.
To celebrate the opening, the store will host two installations, ‘Burberry Art Space’ and ‘Burberry Heritage’.
‘Burberry Art Space’
Dedicated to showcasing British artists, ‘Burberry Art Space’ is a new series of exhibitions. For its first-ever installation in Seoul, the store will feature ‘A New British Modernity presented by Jemima Murphy, Pam Evelyn and Sarah Cunningham’. This exhibition introduces the work of three contemporary British artists who interpret the natural world, environment and subjective experiences in their own unique way.
‘Burberry Heritage’
In celebration of Burberry’s outerwear heritage, a curation of archive outerwear replicas will be displayed for viewing only, alongside archive imagery and several pieces from the latest Outerwear 2024 campaign. The selection is set to include Heritage Trench Coats, made in England at Burberry’s Castleford factory in Yorkshire, as well as new-season trench coats.
Burberry Flagship Store, 459 Dosan-daero, Gangnam-gu, Seoul 06015.
The Burberry Art Space exhibition is open from Thursday 3 October to Sunday 10 November 2024.
Sarah Cunningham constructs imaginary wildernesses and fluid forestscapes using layers of light, line, and colour. Her complex, gestural paintings blend abstract experimentation and spiritual journeys, revealing hidden worlds and intuitive connections between nature and humanity.
Pam Evelyn is a London-based painter who creates densely layered and richly textured abstract canvases that meditate on nature, the body, and materiality. Her intuitive painting approach, with an emphasis on tactile and visceral aspects, produces dynamic and immersive works that reflect the complexity of the natural world and human condition.
Jemima Murphy reimagines landscapes to explore her emotional experiences through the physicality of paint. She uses contrasting colours to evoke moments of revelation and healing, creating abstract realms of colour and space that reflect the sublime in nature.
