Shot in the Oxfordshire countryside by photographer Rosie Marks, the Burberry Winter 2024 Childrenswear campaign is a story of childhood adventure.
The collection is grounded in knitwear. Crafted for warmth and comfort, cardigans, jumpers and wool dresses appear with knitted motifs inspired by wildlife.
Familiar British birds, including ducks and swans, feature across a range of graphic T-shirts and accessories.
Colourful checks and a new 'duckstooth' print feature throughout.
The campaign also features Burberry Classics for children. Everyday styles for boys and girls elevated by signature house codes. The Burberry Check is cut on the bias and updated in sand and lichen colourways, while the Equestrian Knight Design proudly appears via embroidery and nostalgic appliqués.
The duck remains a key emblem for the brand, connecting Burberry's archive with the present day.
