Introducing Burberry Summer 2024 by Daniel Lee - an exploration of lightness and sensuality.
A series of portraits, shot in Jamaica, capture a sense of summer outdoor living.
Burberry icons evolve. Built upon the foundations of our brand heritage, signifiers feature across garments and accessories. The knight clip, shield and 'b' buckles are prominent in print; English garden flowers and summer fruits are printed or embroidered.
Trench coats are reimagined for summer: gabardine is light, evoking a sense of easy elegance - belted at the hip or oversized.
New bags Horn and Swan are introduced. Snip, Knight and Shield return.
‘Shooting our summer campaign in Jamaica was an obvious choice as we celebrate the rich culture and influences that make up Britishness today. My youth in Northern England and adulthood in London has been surrounded by creativity and diversity – our biggest pride in modern Britain.’ - Daniel Lee, Chief Creative Officer, Burberry
Cast: Abi’Gail Lloyd, Chey Carty, Damany Gayle, Drucillah Campbell, Finley Prentice, India Rawsthorn, Jaden, Kai Newman, Karen Elson, Malachi Sule, Mayowa Nicholas, Oisin Murphy, Peng Chang, Sang Woo Kim, Selah Mchail, Sheldon Shepherd, Sister Nancy, Taylor Gordon Bruce.
Creative Direction by Daniel Lee
Photography and film by Tyrone Lebon
