This Christmas season, Daniel Lee designs the legendary Claridge’s Christmas Tree.
A traditional 16ft tree is decorated with bows – a Victorian symbol of unity – made from surplus Burberry fabrics. The tree is covered in wild foliage and thistle, Scotland’s national flower, as a nod to Burberry’s connection to the Highlands, where its cashmere scarves are produced. The colours and textures bring the outdoors in, drawing from the beauty of the UK’s rich landscapes.
'Claridge’s has always felt like home from the moment you walk through its doors, a true symbol of elegance and British heritage where I’ve enjoyed many special moments over the years. Being invited to design the hotel’s annual Christmas tree is a huge honour. I saw it as an opportunity to celebrate tradition and togetherness - expressing the season through vibrant colours and rich textures. Christmas is my favourite time of the year'.
The tree features hanging brass bells, inspired by the house’s Equestrian Knight Design, and baubles handmade by a British glassblower. The top of the tree is adorned with a gold crown, while the base features oversized floor-standing chess pieces and cosy cushions and blankets.
Set in the hotel’s lobby, the annual Claridge’s Christmas Tree has long been a festive landmark for both Londoners and visitors from around the world.
To celebrate the holidays, Claridge’s features elegant Burberry details throughout the hotel.
Guests and visitors will be welcomed by doormen wearing the iconic Burberry Check scarf. A check pattern also appears on room key holders, as well as in the lift, which has been redesigned with a plush sofa and cushions. In Claridge’s Bar, guests can enjoy a specially crafted Burberry cocktail, while trolleys offering sweets wrapped in check cones provide festive delights.
Burberry has also collaborated with Claridge’s on its annual festive bauble. Each hand-painted design features the Claridge’s Bell Boy Teddy Bear dressed in a classic Burberry trench and scarf – uniting two heritage British brands in a collectible piece. Only 300 baubles will be made, available exclusively in Claridge’s shop.
Burberry is bringing its outerwear and scarves to the hotel’s ground floor with a specially designed pop-up that continues the spirit of the Claridge’s Christmas Tree in the lobby.
The pop-up will feature the Scarf Bar: an elegant setting showcasing Burberry’s soft accessories and inviting customers to explore the heritage and craft behind the iconic British design. A curated selection of scarves – from soft cashmere to silk twill – is presented in a rich palette of colours, patterns and textures, with a wide variety of Burberry Check shades to discover.
There will also be a selection of Burberry products curated with the gifting season in mind, including the house’s latest outerwear, heritage rainwear and knitwear. These are complemented by luxurious small leather goods and bags.
The pop-up extends to a window display by the Claridge’s entrance.
Claridge’s, Brook Street, Mayfair, London W1K 4HR
Until 4 January 2026
