Burberry’s ‘Escape to the Countryside’ stars Moses Martin in his debut fashion campaign, alongside Edie Campbell, Nora Attal and Sang Woo Kim. A group of friends embark on a glorious summer road trip in a collection designed for everyday escapes.
The campaign narrative follows the friends as they set out on a perfect summer day, swapping city views for winding country roads and rolling hills, framed through open car windows. Pausing for impromptu pit stops in picturesque villages and fields, they end their journey at a classic English manor estate: Deene Park in Northamptonshire.
Inspired by Burberry’s roots in the great outdoors and its history of adventure, ‘Escape to the Countryside’ nods to imagery from the brand archive, capturing the quintessential summer adventure. Martin’s band, People I’ve Met, provides the soundtrack with the song ‘For Hire’, evoking the sense of freedom and limitless possibilities of a road trip.
‘A road trip is a very British thing to do – getting into your car, heading out to the countryside and seeing where the day takes you. That idea of exploration has always been part of Burberry. Listening to music on a long drive becomes part of the memories you make along the way.’
The Burberry Autumn 2026 collection is a renewed expression of Britishness, reimagining the brand’s heritage codes. House Check accessories in archive beige are designed to transition seamlessly from town to country, including the zip tote and bucket bag, alongside the Primrose and Pocket styles in coated canvas.
Burberry cotton piqué polo shirts and check bikinis are summer essentials, while outerwear is crafted for both rain and shine. The men’s mid-length Leadenham trench is made from water-resistant cotton gabardine, and the women’s Tillydrine is a lightweight coat with a ruched, flared hem and antique-finish hardware.
