Burberry unveils its Chinese Valentine’s Day campaign for 2026, ‘Love, on Repeat’ – a celebration of everyday romance inspired by Qixi, the festival of love. Capturing an encounter between two strangers and the relationship that unfolds between them, the campaign explores the power of music to bring people together.
Starring Burberry brand ambassador Zhang Jingyi and Burberry Beauty brand ambassador Zhang Kangle, the film follows a story of serendipity and enduring human connection. Two characters meet in a record store and bond over a shared love of music. Across three scenes, each shot in a single take, the pair grow closer over time.
‘Music brings people together. In our campaign, Zhang Jingyi and Zhang Kangle bring their own unique interpretations to the characters.’
‘Love, on Repeat’ launches alongside a Chinese Valentine’s Day capsule featuring a new logo made up of custom heart-shaped lettering, and a playful take on the Burberry Knight, in which the shield is reimagined as a heart. The collection includes the Clapton hooded jacket, woven in lightweight nylon, plus cotton jersey separates for men. For women, signature bag styles and dresses are reimagined in seasonal shades of pink and white.
Zhang Jingyi is a rising Chinese actor, acclaimed for her natural style and captivating screen presence. She gained widespread recognition for her lead role as Zhu Yun in the hit youth-romance drama ‘Lighter and Princess’ (2022), earning both critical praise and a devoted fanbase. Demonstrating her versatility, she went on to star in the fantasy drama ‘Blossoms in Adversity’ (2024) and delivered a powerful performance in the film ‘The One’ (2025). Zhang is a Burberry brand ambassador.
Zhang Kangle is an emerging Chinese actor known for his nuanced performances and strong on-screen charisma. He first gained significant attention for his lead role as Jiang Kan in the youth-romance drama ‘I See You Again’ (2022), establishing a loyal fanbase. Showcasing his range, he went on to portray the iconic Zhang Qiling in the adventure series ‘Adventure Behind the Bronze Door’ (2024) and delivered a standout performance in the historical drama ‘Legend of the Female General’ (2025). Zhang is a Burberry Beauty brand ambassador.
