Share Price:

Burberry reveals Chinese New Year 2021 campaign

Share this page

Burberry has revealed its Chinese New Year 2021 campaign. The campaign stars models Liu Wen and Wang Xiangguo, and is captured by photographer Feng Li.

The capsule collection is presented in a series of images that celebrate the majesty of the natural world. The campaign highlights the collection in classic Burberry check, featuring heritage Burberry trench coats and sports-influenced pieces, as well as new a new colour way of the Olympia bag.

A limited-edition Thomas Burberry Monogram Motif, inspired by the Chinese zodiac and animated with an original illustration in honour of the Year of the Ox – a sign associated with the earth: powerful and calm.

The limited-edition collection is available to purchase now.


The Iconic Pocket Bag, an archive-inspired check tote woven with a bio-based nylon yarn created from castor oil. The design features topstitched leather trims and a contrasting front pocket embossed with. The Olympia bag, a runway shoulder bag sculpted from tri-tone topstitched leather, with a curved silhouette‚ inspired by the architecture of our show venue, Olympia London.

The slim, structured style features gold-plated hardware and exterior slip and zip pockets for easy access. Introducing a new Beach Tote in check nylon lined with a refreshed Monogram motif pattern featuring a zip pouch for smaller essentials.


Outerwear includes, a raglan-sleeved trench coat in Italian-woven check nylon, cut to a relaxed Waterloo fit. A bomber jacket cut from check nylon, patterned with striped rib-knit trims in a textured towelling. Tailoring in a boxy fit jacket cut from Italian-woven check technical wool.

Straight-fit tailored trousers cut from Italian-woven check technical wool. A form-fitting turtleneck top in stretch jersey, a pussy-bow blouse in Italian-woven silk crepe de chine, a column skirt cut from lightweight check all with the Monogram motif.

Technical knitwear in a Merino wool cardigan in jacquard-woven check, detailed with rib-knit trims, oversized polo shirt in check wool and a jacquard-woven check polo shirt dress cut to a relaxed fit.

Loop-back cotton sweatshirt printed with our logo and a montage of motifs, a T-shirt in cotton jersey and high-waisted leggings cut from Italian-knitted stretch jersey.


A clean-lined car coat crafted in Italy from yarn-dyed check nylon, reversing to a contrast check.

Merino wool polo shirt in jacquard-woven check, topped with a contrasting collar and placket and a cardigan in jacquard-woven check, cut to a relaxed fit and finished with rib-knit trims. A long-sleeved top in Italian-knitted check stretch jersey, styled with a zipped funnel neck.

Classic-fit long sleeve shirts in Italian-woven check cotton poplin, a short-sleeved shirt in check silk with contrasting collar detail. Straight-fit cropped trousers cut from Italian-woven check technical wool.

T-shirt’s and hoodies printed with the Burberry logo and a montage of motifs. Polo shirts animated with a patchwork of checks, topped with a contrasting cotton collar.

Classic drawcord swim shorts in check-print nylon, with breathable mesh lining lends comfort and a Velcro-fastening pockets.


Shoes for women include Point-toe pumps in yarn-dyed check nylon, patterned with a refreshed Monogram motif. For men an Arthur sneaker crafted in check nylon and capped with a polished overshoe inspired by rain boots with cross-detailed tread referencing our iconic check. An Italian-made baseball cap in cotton twill accented with horns and scarves containing organic wool, jacquard-woven with stripes.

Liu Wen, model

‘My first ever international show was Burberry, so it feels surreal to have life come full circle and to collaborate with the brand again for the Year of the Ox. Burberry’s campaigns are always so creative and surprising, and this time was no different. The shoot took place in a beautiful park and as soon as I encounter nature, my entire being revitalises – I absorb not just its beauty but also a kind of energy. It inspires me to continue my passion towards my work and my desire to always keep exploring.’

Wang Xiangguo, model

‘This Burberry campaign shoot was very inspiring, really feeling the essence of nature and the creativity of the brand. There was an amazing energy on set and it was incredible to work with the photographer, Feng Li.’

Feng Li, photographer

‘This campaign is celebrating the Year of the Ox and being a big admirer of nature myself, it was amazing to be able to shoot with the real animals as well as the iconic Liu Wen and Wang Xiangguo. This was a truly unforgettable collaboration for me.’


Our use of cookies

We use necessary cookies to make our site work. We’d also like to set optional analytics cookies to help us improve it. We won’t set optional cookies unless you enable them. Using this tool will set a cookie on your device to remember your preferences.

For more detailed information about the cookies we use, see our Cookie policy

Analytics cookies

We’d like to set Google Analytics cookies to help us to improve our website by collecting and reporting information on how you use it. The cookies collect information in a way that does not directly identify anyone.

For more detailed information about the cookies we use, see our Cookie policy