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Business Model

Burberry is a British luxury brand headquartered in London.




Burberry is an open, inclusive and caring employer. We strive to open spaces for our people so they can express their creativity and grow both personally and professionally. We are proud of the diversity of our people and the rich variety of skills and experiences they bring to our brand from the many cultures and backgrounds they represent. Today, our colleagues represent 129 nationalities across 34 countries and territories.


We create beautiful products, designed to inspire and excite our customers. We aim to understand our customers’ needs while also anticipating their future desires. When our customers enjoy our products, engage with our brand online, or interact with our teams in store, we place the highest importance on their experience.


Burberry is a luxury house and outerwear pioneer with a uniquely British identity and a commitment to quality, innovation and creativity. We are custodians of a brand with a rich history and heritage, built on the principles of our founder, Thomas Burberry. The decisions we take are guided by our purpose and values. We protect Burberry’s identity and safeguard its intellectual property (IP) across the world.


Listed on the London Stock Exchange, Burberry is a member of the FTSE 100 Index. We invest in the business to generate growth, deliver shareholder value and ensure the long-term sustainable future of our company. We are committed to doing well by doing right by all our stakeholders.


A commitment to quality and craftsmanship has been a hallmark of our brand since its inception. At our mill in Keighley, we weave gabardine, the fabric invented by Thomas Burberry, and we make our Heritage Trench Coats at our factory in Castleford, both located in Yorkshire.

In Scandicci, Italy, our leather goods centre of excellence oversees all aspects of the manufacture of our products, from prototyping to the coordination of production.


We serve our customers through a network of directly operated and franchised stores as well as online. We strive to provide a seamless omnichannel experience, aligned with our brand vision, and outstanding service that is tailored to meet our customers’ needs and desires.

What we do


We design beautiful luxury goods that are made to last. Our teams collaborate from the earliest stages of product development so that our design, strategy, marketing and responsibility functions are aligned and working with common goals in mind. Sustainability and doing the right thing for the environment are always a priority. 


We source the finest materials available from our global network of suppliers. We think and act creatively in order to inspire and delight our customers while ensuring sustainability and environmental considerations are prioritised. 


We make our products at Burberry-owned sites in the UK and Italy, as well as through a network of global suppliers. We strive to deliver products of the highest quality to our customers and invest in driving improvements throughout our supply chain. We are aware of the impact of our production processes on the environment and actively reduce, reuse and recycle the waste we create while investing in innovative solutions to help us move towards a circular business model. 


We sell Burberry products through our directly operated and franchised stores, as well as via wholesale partners and online. We use the product and distribution expertise of licensing partners for certain product categories, such as eyewear and beauty. To inspire and excite our existing and prospective customers, our creative, marketing and communications teams create distinctive and meaningful content as well as luxury experiences that speak to our brand heritage and purpose.

Value added


We open spaces for our customers to explore the world of Burberry and to discover beautiful luxury products of the highest quality. We invite them to engage with the Burberry community through meaningful online and offline experiences.


As an open and caring employer, we endeavour to provide our people with the tools they need to develop professionally and personally so they can enjoy rewarding careers with us. We value and listen to our people’s voices and create inclusive workplaces where they can enjoy a sense of belonging and thrive.


Doing well by doing right has been core to Burberry since the Company was founded by Thomas Burberry in 1856. We help others, give back and contribute to driving positive change. We seek to play a positive role in society, contributing to local economies and supporting the communities around us through direct partnerships and with organisations making a positive impact.


Our shareholders benefit from return on investment and long-term shareholder value. We focus on three pillars to drive long-term value creation: revenue growth, operating margin accretion and capital efficiency.


We are united by our desire to be a force for good in the world and we are committed to having a positive impact on the environment. We innovate to reduce our environmental impact and encourage our industry to push boundaries to do the same by setting standards and pioneering solutions that will drive real system change.