Our vision is to establish Burberry’s position firmly in luxury fashion. By sharpening our positioning in the most rewarding and enduring segment of the market, we will drive sustainable growth and higher margins over time, while continuing to deliver attractive returns.
The Burberry team consists of over 10,000 employees worldwide. Our Company designs, develops, makes and sells products under the Burberry brand. Product design and development are centred in Burberry’s London headquarters with finished products manufactured at both company owned facilities in the UK and through an external supplier network predominantly located in Europe.
Creative and marketing content and programmes are developed to engage and connect the brand and its products with consumers. Burberry products are sold globally through its stores and online at Burberry.com, as well as through third-party wholesale customers, both instore and online.
In a few selected areas, we use the product and distribution expertise of licensing partners.
Our business model is designed to create long-term sustainable value for all our stakeholders.