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Business Model

Burberry is a global luxury brand, headquartered in London. 
We make luxury clothing, leather goods, accessories, fragrance and beauty products that marry the finest craftsmanship and design with cutting-edge technology. Creativity has fuelled Burberry throughout our brand’s 165-year history and our shared conviction in its power is central to how we operate as a company.

Resources

 

People

Our people are the heartbeat of our organisation. Representing 115 nationalities across 33 countries, they enrich our brand with their diverse range of skills and experiences. We offer them space to express their creativity as well as opportunities to develop personally and professionally. We provide them with a range of tools and resources to help them thrive.

Financial

Burberry is listed on the London Stock Exchange and is a member of the FTSE 100 index. We invest appropriately in our business to generate growth, deliver shareholder value and ensure the long-term future of our brand.

Customers

Our customers are critical to our success and we invest in our relationship with them to understand their needs and desires. We aim to inspire and excite our customers with luxury products that are beautifully designed and made to last. We strive to provide outstanding customer service and we place the highest importance on our customers’ safety, welfare and respect, from their enjoyment of our products to their engagement with our brand.

Manufacturing

We manufacture our products at Burberry-owned sites as well as via a network of global suppliers. We weave gabardine at our mill in Keighley and make our iconic Heritage Trench Coats at our factory in Castleford, both in Yorkshire, UK. We own a centre of excellence for leather goods in Scandicci, Italy, covering all activities from prototyping to the coordination of production.

Brand

Our brand is unique, grounded in our heritage and the principles of our founder Thomas Burberry. We want to be recognised for being purposeful and values-driven; committed to doing the right thing; an outerwear pioneer with a uniquely British perspective; a true luxury fashion house, with a relentless focus on quality and craft, and a beacon of creativity, imagination and innovation. We are protective of our brand and we safeguard Burberry’s intellectual property (IP) across the world.

Stores

We serve our customers through a network of directly operated and franchised stores as well as online. We strive to provide a seamless omnichannel experience, aligned with our brand vision, and outstanding service that is tailored to meet our customers’ needs and desires.

What we do

DESIGN

We design luxury goods that are beautifully made and built to stand the test of time. Our design, strategy, marketing and responsibility functions work together from the earliest stages of product development. Working collaboratively ensures our products remain relevant to our customers and true to Burberry’s purpose. It also ensures sustainability remains front of mind.

SOURCE

We source the finest materials to craft our luxury products. We work closely with our network of global suppliers to ensure our high standards are met, both in terms of quality and sustainability. We innovate to bring our brand vision to life to inspire and excite our customers, while reducing our impact on the environment.

MAKE

Our highly skilled craftspeople make our products at Burberry-owned manufacturing sites in the UK and Italy, as well as via a network of global suppliers, a large proportion of which are in Europe. We invest in quality, driving improvements throughout our supply chain, while focusing on reducing, reusing and recycling the waste we create. We continually look for innovative solutions to help us move towards a circular business model.

SELL

We sell our products through a network of directly operated and franchised stores, as well as via wholesale partners and online. For certain product categories, such as beauty and eyewear, we use the product and distribution expertise of licensing partners. Our creative, marketing and communications teams aim to inspire and excite our customers with distinctive and meaningful content and outstanding luxury experiences.

Value added

CUSTOMERS

We inspire and excite our customers with beautiful luxury products of the highest quality. We create opportunities for them to engage with the Burberry community through meaningful experiences, online and offline.

People

We provide opportunities for our people to develop personally and professionally so they can enjoy rewarding careers with us. We foster a culture where everyone feels they belong, has a voice and can reach their full potential.

Communities

Helping others, giving back and driving positive change are central to our culture. We contribute to local economies where we operate and support the communities around us through direct partnerships and with organisations making a positive impact.

Shareholders

Our framework for long-term value creation centres around three major pillars: revenue growth, operating margin accretion and capital efficiency. As the business fulfils its potential, our shareholders benefit from return on investment and long-term shareholder value.

The Environment

We are committed to driving positive change and achieving sustainable growth by being a force for good. We actively work to reduce our environmental footprint and at the same time seek to transform our industry by pushing boundaries, setting leading standards and pioneering innovative solutions to create real system change.