1856
The brand is founded by 21-year old Thomas Burberry.
1879
Thomas invents gabardine, a lightweight, breathable, weatherproof and tearproof cloth. Its genius comes from the small pockets of air which allow for ventilation.
1888
Burberry patents gabardine. Polished and practical, the beautiful weatherproof cotton remains at the heart of Burberry.
1891
Burberry moves into the first London store at 30 Haymarket.
1893
Norwegian polar explorer, zoologist and later recipient of the Nobel Peace Prize Dr Fritjof Nansen becomes the first recorded polar explorer to take Burberry gabardine to the poles when he sets sail for the Arctic Circle in 1893.
1897
Explorer Major F.G. Jackson, famed for mapping parts of the Arctic Circle, wears Burberry gabardine when undertaking an expedition to Franz Josef Land.
c.1901
The Equestrian Knight logo appears for the first time accompanied by the Latin word 'Prorsum' meaning 'forwards'.
1907-1909
Sir Ernest Shackleton wears Burberry gabardine for his expedition to the South Pole.
1909
Burberry opens the first Paris store at 8 Boulevard Malesherbes.
1910
Celebrated aviator Claude Grahame-White wears Burberry gabardine when he becomes the first person to fly between London and Manchester in less than 24 hours.
1911
Norwegian Explorer Roald Amundsen and his team becomes the first people to reach the South Pole with a Burberry gabardine tent and clothing.
1912
British Explorer Captain Robert Falcon Scott reaches the South Pole, wearing Burberry clothing and equipped with a Burberry tent. Tragically, he and his team tragically lost their lives on the return journey.
Invented by Thomas Burberry, the Tielocken coat is patented. The predecessor to the trench coat, it proves popular among officers during WWI. The coat closes with a strap and buckle fastening and features a single button at the collar.
1913
Burberry moves to a larger London premises in Haymarket, designed by the Architect Walter Cave.
1914
Thomas Burberry funds and furnishes an interdenominational hall in Maidenhead that welcomes people of all faiths.
1914 - 1918
During the First World War, Burberry provides apparel and equipment to the Armed Forces. Designed for the military, each detail of the Burberry trench coat serves a purpose: the epaulettes displayed insignia but could also display items such as gloves; the gun flap gave additional protection, the D-rings were used to attach military equipment; the storm shield allowed rain to run off more efficiently. These features of a Burberry trench remain today.
1915
Burberry donates a soup kitchen to the British Red Cross appeal.
1919
HM King George V grants Burberry its first Royal Warrant as a Tailor.
Captain John Alcock and Lieutenant Arthur Whitten Brown wear Burberry aviator suits to pilot their plane in an exposed cockpit and complete the first non-stop transatlantic flight in 72 hours. Photo courtesy of Vickers.
1920
Burberry becomes a publicly quoted company for the first time.
By 1920, Burberry has 1750 wholesale agents across the world.
1920's
The Burberry check, now registered as a trademark, is introduced as a lining to the trench coat, marking the beginning of the unmistakable Burberry signature we know today.
1934
Burberry offers same day delivery for London-based customers.
1937
Burberry sponsors a record-breaking flight from Croydon to Cape Town in an aeroplane called 'The Burberry'. Both aviators Flying Officer Arthur Clouston and Betty Kirby-Green wear Burberry.
1940's
During the Second World War, Burberry supplies the British Army with a range of military apparel and accessories, including the trench coat. Burberry also caters for various other divisions of the British Armed Forces, including the Royal Air Force, the Royal Navy, the Royal Pioneer Corps, the Officer Cadet Training Unit, and the Auxiliary Territorial Service - including the women’s division.
Despite the austere conditions imposed by war, Burberry continues to make civilian clothing during the 1940's including weatherproofs, overcoats and suits for both men and women. Burberry adapts the product category to wartime to include women’s siren suits, which were designed to be worn in an air-raid.
1955
HM Queen Elizabeth II grants Burberry a Royal Warrant as a Weatherproofer.
Burberry is acquired by UK retailing group Great Universal Stores (GUS).
1960's
Burberry holds fashion shows in London, Paris, Milan, Brussels, Berlin and Tokyo, bringing its collections and inspiration to customers around the world.
1964
Burberry becomes the official outerwear supplier for the British women’s Olympic team who participates in the Tokyo Olympics.
By 1965
Burberry exports one in five coats from Britain.
1967
Jacqueline Dillemman, a buyer in Burberry’s Paris store, has a flash of inspiration while preparing a fashion presentation for the British ambassador, Sir Patrick Reilly. She removes the check lining from a coat and uses it to wrap luggage and create an umbrella cover. The check accessory is born.
1968
Burberry’s first television commercial is broadcast in Britain.
1972
Burberry acquires a factory in Castleford, Yorkshire, where it continues to make its heritage trench coats today.
1990
Burberry is granted a Royal Warrant by HRH The Prince of Wales as an Outfitter.
1994
Burberry expands into China.
1999
Burberry changes the company name from Burberrys to Burberry.
2000
Burberry opens its first store on Bond Street, London, cementing the brand's status as an iconic, global luxury brand and becoming the blueprint for Burberry’s global store network.
2002
Burberry is listed on the London Stock Exchange in July following an initial public offering.
Christopher Bailey joins as Design Director.
2004
Burberry launches its first transactional website, serving customers in the United States.
2005
Burberry’s demerger from GUS plc, the company’s former majority shareholder, is completed.
2006
Burberry expands its transactional website to cover the United Kingdom.
2008
The Burberry Foundation launches, a philanthropic arm dedicated to helping young people realise their dreams and potential through the power of creativity. Burberry donates a percentage of annual group profit before tax to charitable causes.
2009
The Womenswear Spring/Summer 2010 runway show relocates to London from Milan, marking the 25th anniversary of London Fashion Week.
Burberry launches Art of the Trench, a website showcasing people around the world wearing their Burberry trench coats, providing a platform for the Burberry community to come together and connect with each other, one year prior to the rise of global social media platforms.
2010
Burberry is the first luxury brand to live stream its Autumn/Winter 2010 show online, bringing its collection into the homes of millions of consumers around the world.
2011
Burberry expands e-commerce with the launch of a new transactional website Burberry.com serving 44 countries, in 13 different languages. Burberry is the first luxury brand to allow its customers around the world to interact with and shop its products online.
2012
Burberry opens 121 Regent Street in London, its most digitally advanced brand experience, which brings every aspect of Burberry.com to life in a physical environment for the first time. Pushing the boundaries of digital technology, the flagship store is designed to delight, surprise and entertain customers. Customers are treated to sporadic Burberry weather "moments" with digital rain showers accompanied by the sounds of a thunderstorm. Changing room mirrors flip to show customers images of the specific piece on the catwalk or on film.
2013
Burberry’s Prorsum Menswear Spring/Summer 2014 show returns to London from Milan, showing as part of London Collections: Men.
Burberry is the first luxury brand to create an Instagram account to inspire customers with engaging, beautiful and creative digital content.
2015
Burberry ends licencing deals in Japan to retake ownership of the brand.
2016
Burberry offers collections for purchase online and in store immediately following the runway show.
2017
Burberry appoints Marco Gobbetti as Chief Executive Officer.
2018
Burberry introduces the Burberry Rainbow check, a colourful reimagination of the house check, in support of LGBTQIA+ communities.
Burberry appoints Riccardo Tisci as Chief Creative Officer.
Burberry opens centre of excellence for leather goods in Scandicci, Italy.
Burberry launches B Series, a unique fully social experience allowing customer to shop exclusive limited-edition product drops, on the 17th of each month, for 24 hours only via Instagram, WeChat, LINE and Kakao.
Burberry launches a new brand logo and refreshes the Thomas Burberry monogram, introducing a new way to write Burberry. The new monogram taps into Burberry’s heritage and is inspired by logo stamps with the ‘TB’ of Thomas Burberry found in the archive.
2019
Burberry redesigns paper packaging to be made out of recycled coffee cups. Since launch, 58 million coffee cups have been recycled into new Burberry packaging.
Burberry launches its first Augmented Reality experience in London and Tokyo.
2020
Burberry retools the factory in Castleford, England, to make Personal Protective Equipment for the British National Health Service. Burberry leveraged its global supply chain to manufacture and source more than 160,000 pieces of PPE that it donated to the UK National Health Service and healthcare charities.
Burberry opens luxury’s first Social Retail store in Shenzhen, China. A store of tomorrow for today, social retail takes interactions from social media and brings them into a physical retail environment. The new store is a space of exploration, designed to inspire and entertain luxury customers, where they can interact with the Burberry brand and product in new and exciting ways, in person and on social media.
