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Strategy

In November 2017, we set out our multi-year strategy to establish our position firmly in luxury fashion, inspiring luxury customers and delivering long-term sustainable value for our shareholders.

TWO PHASED TRANSFORMATION JOURNEY

BUILD THE FOUNDATION

FY 2018/19 AND FY 2019/20

  • Commence programme to re-energise the brand
  • Rationalise and invest to align our distribution
  • Manage creative transition

ACCELERATE AND GROW

FY 2020/21 ONWARDS

  • Complete full brand transformation, including alignment of distribution
  • Accelerate growth
P R O D U C T D I S T R I B U T I O N C O M M U N I C A T I O N D I G I T A L O P E R A T I O N A L E X C E L L E N C E I N S P I R E D P E O P L E T W O E N A B L E R S F O U R R E V E N U E D R I V E R S