1. BRAND
Having transformed our brand over the past few years, our ambition is to harness our unique brand story to strengthen consumers’ love of and connection with Burberry.
We will focus on inspiring and exciting our customers through product-led content, emotive campaigns and brand activations rooted in our heritage and history of adventure and exploration.
We will adopt a highly localised approach in each market, creating unexpected, authentic and culturally relevant experiences for our communities.