Share Price:

Investment Case

Share


Our vision is to realise our potential as the modern British luxury brand, delivering sustainable, high-quality growth and value for all our stakeholders.


  • Brand

    Harness the power of our brand

    Britishness is at the heart of our brand and product. We’re harnessing our unique heritage and leveraging what makes Burberry special to deepen the relationship with our customers, enhance our storytelling, and drive growth.

  • Product

    Bring all product categories to full potential

    We’re known for crafting beautiful luxury products that are made to last. Under the creative direction of Daniel Lee, we’re bringing an even greater level of desirability to our offer, strengthening our focus on accessories, and creating a luxury wardrobe that is both relatable and wearable.

  • Distribution

    Strengthen distribution

    We are strengthening distribution by focusing on elevation and execution across all channels and regions, ensuring that our customers can better connect with our brand and discover the products they love with ease.



Environmental and Social Responsibility

We are committed to being a responsible business.

Product

Responsible craftsmanship

Planet

Become Climate Positive

People

Diversity, Equity, Inclusion and wellbeing

Communities

Positively impact young people

Read more about our commitment to Responsibility here.


Seamless execution

Value chain excellence

Inspired people

Values and Sustainability

Read more about our strategy here.



Long-term value creation

Our value creation framework focuses on three pillars: revenue growth, adjusted operating profit margin accretion and capital efficiency.


1. Revenue growth

Our target in the medium term is to deliver revenue of £4 billion. Our longer-term ambition is to develop Burberry into a £5 billion revenue brand.

2. Adjusted operating profit margin accretion

High single-digit revenue growth will drive operating leverage, ensuring progression to our target of over 20% adjusted operating profit margin in the medium term.

3. Capital efficiency

Burberry has a Capital Allocation Framework, which prioritises the use of cash while maintaining an appropriate capital structure for the business. Our uses of cash are summarised below.



Our Capital Allocation Framework

Burberry has a Capital Allocation Framework, which prioritises the use of cash while maintaining an appropriate capital structure for the business. Our uses of cash are summarised below.

1. Reinvest for organic growth

2. Progressive dividend policy

3. Strategic inorganic investments

4. Return excess cash to shareholders


Maintain a strong balance sheet with solid
investment-grade rating



Our use of cookies

We use necessary cookies to make our site work. We’d also like to set optional analytics cookies to help us improve it. We won’t set optional cookies unless you enable them. Using this tool will set a cookie on your device to remember your preferences.

For more detailed information about the cookies we use, see our Cookie policy


Analytics cookies

We’d like to set Google Analytics cookies to help us to improve our website by collecting and reporting information on how you use it. The cookies collect information in a way that does not directly identify anyone.

For more detailed information about the cookies we use, see our Cookie policy

: