As an official platinum partner of The Queen’s Platinum Jubilee Pageant this June, Burberry is celebrating Her Majesty’s 70 years of service with a series of special celebrations.
From supporting Superbloom and launching a zero-waste floating meadow, to releasing a commemorative Jubilee scarf and Jubilee artwork campaign celebrating the past with the creatives of the future; all honour the storied heritage of Burberry’s home country, Great Britain, and the momentous reign
of Her Majesty Queen Elizabeth II.
Burberry is delighted to be partnering with Historic Royal Palaces to support Superbloom, an immersive floral display which will encircle the Tower of London in honour of The Queen’s Platinum Jubilee.
As lead sponsor of the project, Burberry is contributing two original and immersive outdoor installations, including a large floating meadow, which will be moored directly across from the Tower of London on the River Thames and created in the image of the Burberry logo. In addition to this, Burberry is also contributing an art wall crafted in collaboration with digital artist Jon Emmony.
The Burberry Floating Meadow
Designed to celebrate flora, fauna and the pollinators that will benefit from the project, the Burberry Floating Meadow is a zero-waste installation that acts as an extension of Superbloom, highlighting both the critical importance of biodiversity to the world, as well as the brand’s commitment to tackling the climate crisis.
Comprised of over 5,000 plants, many of which are indicative of English river ecosystems and often found on riverbanks such as the Thames, the meadow highlights the role natural grasslands and marshes play in storing carbon, and that flowering species play in providing food and nectar to pollinators and common riverside wildlife. The materials used to build the garden include 1.4 tonnes of recycled plastic collected from rivers around the UK, which is the equivalent of 58,000 plastic bottles or 3.3 million plastic drinking straws.
Every element of the floating meadow is responsibly sourced and will either be reused, repurposed or recycled. All plants will be replanted by Burberry volunteers and live on in local community projects after the installation has closed, including within The Listening Space at the The Caversham Group Practice in Kentish Town. The floating meadow maps have also been created from seeded paper and vegetable inks, allowing visitors to plant and create their own meadow from home.
The creation of the Burberry Floating Meadow reflects Burberry’s commitment to protect, restore and regenerate nature around the world as part of their efforts to tackle the climate crisis.
‘The Listening Space is a community garden in the heart of the Caversham Group Practice in north London. As committed NHS workers we are passionate about health creation: building on capabilities, possibilities and positive connections within ourselves, between each other and with the natural world. We are delighted to be able to gift the riverside plants along the banks of the buried River Fleet to our partners in local schools, community centres, local charities, public green spaces and to our patients.’ – Dr Jane Myat, GP Principal, The Caversham Group Practice
The Burberry Art Wall
Outfitting adventurers and pioneers for over 120 years, Burberry is a company that’s rooted in respect for the outdoors.
Envisaging our future world – rich in biodiversity and shepherded by nature – Burberry has partnered with digital artist Jon Emmony to create a utopian vision inspired by the power of Superbloom and the dynamism of animals and pollinators of British woodlands.
An embodiment of Burberry’s belief that creativity opens spaces and a reflection of their sustained commitment to protecting biodiversity, the Burberry Art Wall is situated at the entrance of Superbloom at the Tower of London and encourages a new generation of creatives to explore the future of our world through limitless imagination.
‘For the Superbloom artwork, I took inspiration from the detail of Elizabethan tapestries and textile design, and visualised nature unfolding across these wide scenes. Throughout my work, I utilise 3D and CGI techniques to render a version of reality. In this case, I wanted to take the beauty of British wildlife, flora and fauna, and imagine it coming to life and thriving in a world where technology and nature coexist.’ – Jon Emmony, Digital Artist
BURBERRY’S COMMEMORATIVE JUBILEE SCARF
To further mark this momentous occasion, Burberry has also created an exclusive commemorative scarf in honour of The Queen’s Platinum Jubilee.
A celebration of the brand’s British heritage and rooted in exploration and the outdoors, the scarf is hand-illustrated with motifs inspired by ancient British woodlands and the flora and fauna that live there.
Yew trees, bluebells, butterflies and squirrels are joined by birds representing each of the four British nations: a robin for England, capercaillie for Scotland, sparrowhawk for Northern Ireland and golden eagle for Wales.
During the creation of The Queen’s Platinum Jubilee silk square scarf, Burberry further reflected its commitment to their biodiversity strategy by donating to the Woodland Trust to support them in creating a United Kingdom rich in woods and trees, for both people and wildlife.
Available online as well as in selected Burberry stores around the world, The Queen’s Platinum Jubilee silk square scarf will also adorn Burberry store flags and windows in the City of London for the duration of the Jubilee celebrations.
In addition to the initiatives highlighted, Burberry has also teamed up with the next generation of creatives to honour Her Majesty’s 70 years of service. Earlier this year, Burberry hosted a workshop at Armley Park Primary School in Leeds and invited students to create artwork and messages for The Queen in honour of this remarkable milestone.
Each drawing or message has been enlarged and displayed on over 80 bus stops throughout the city of Westminster, near to where the Platinum Jubilee Pageant will take place, bringing the students’ inspiration to members of the public at this historic moment.
Armley Park Primary School is a beneficiary of Burberry’s partnership with Marcus Rashford MBE, the National Literacy Trust and Macmillan Children’s Books to help young people develop their literacy skills. As part of this, Burberry is providing funding to transform library spaces in ten schools most in need across Manchester, Liverpool and London, ensuring children have access to safe environments and resources to develop their potential.
‘Collaborating with Burberry and the children on this special initiative in celebration of the Jubilee has been a fantastic experience for the school and the children will be amazed to see their messages adorn bus stops across Westminster. We are a small school, so to get the opportunity to work on something as huge as this project is unheard of. The class has also recently been learning all about the life of Queen Victoria, and with this project, the staff felt incredibly proud to be able to make links between the lives of these famous female monarchs.’ – Emily Caine, Head Teacher at Armley Park Primary School
‘Our partnership with Burberry has transformed libraries, delivered books to children who need them most, sparked creativity and encouraged a love of reading and writing for hundreds of children all over the country. Celebrating the Jubilee with Burberry and fostering a passion for writing and creativity in Armley Park School is a brilliant continuation of our partnership and working towards our joint aims of raising literacy levels. We can only imagine how proud the children of Armley Park School will feel when they see their letters and drawings to the Queen all over London.’ – Jonathan Douglas, Chief Executive at the National Literacy Trust
NOTES TO EDITORS
About the Burberry Floating Meadow
About the Burberry Art Wall
About Historic Royal Palaces
Historic Royal Palaces is a team of people who love and look after six of the most wonderful palaces in the world. They create space for spirits to stir and be stirred. They want everyone to feel welcome and accepted. They tell stories about the monarchs you know and the lives you don’t. They let people explore and set minds racing. They are a charity and your support gives the palaces a future, for everyone. Registered charity number 1068852. For more information visit www.hrp.org.uk
About Superbloom
Superbloom is an immersive floral spectacular that will see visitors enter the medieval moat of the Tower of London and be transported through a field of blooms around the famous fortress in celebration of Her Majesty The Queen’s 70 years on the throne. Opening on 1 June and running until mid-September, visitors are invited to experience over 20 million seeds erupting into an explosion of colour.
About Jon Emmony
Jon Emmony is a London-based digital artist and creative director. Emmony graduated with a degree in photography in 2010 and went on to become the digital art director of Nick Knight’s SHOWstudio. Now working under his own name, Emmony applies his futuristic CGI aesthetic to projects at the cross-section of fashion, tech and youth culture.
About The Listening Space at The Caversham Group Practice
The Listening Space is a project based around a community garden located in a GP surgery in North London for the staff and patients of the Caversham Group Practice. They aim to work as staff and patients, side by side, with positivity, creativity and imagination towards better health for themselves, each other and the wider world. The project and garden are run completely by volunteers; patients, practice staff and others who wish to contribute to the community building efforts. The garden and at times waiting room is used for small groups, community celebrations, a place of rest for the staff and as an outdoor consulting room.
About Burberry’s Commemorative Jubilee Scarf
An Italian-woven scarf in silk twill. The limited-edition print celebrates The Queen’s Platinum Jubilee 2022 by paying homage to British woodlands and wildlife – highlighted with hand-drawn yew trees, butterflies and birds from all four nations of the kingdom.
About the Woodland Trust
The Woodland Trust is the UK’s largest woodland conservation charity. The trust is committed to the creation, protection and restoration of woodland areas. The trust plant both woods and trees to combat climate change, building a greener future for the UK and creating havens for wildlife. Currently caring for over 1,000 woods across the UK, the Woodland Trust keep woods open for the public to explore and enjoy, with the hope of inspiring a love for woods and trees for generations to come.
About Armley Park Primary School
Armley Park Primary School is a one form entry primary school in Armley, Leeds, and member of the Owlcotes Multi Academy Trust. The school is committed to providing children with a nurturing and inclusive environment, offering teaching that focuses on embedding core skills and allowing the opportunity to master concepts that will support lifelong learning through a broad and balanced curriculum.
About the National Literacy Trust
The National Literacy Trust’s mission is to improve the reading, writing, speaking and listening skills of those who need it most, giving them the best possible chance of success in school, work and life. They run Literacy Hubs and campaigns in communities where low levels of literacy and social mobility are seriously impacting people’s lives. They support schools and early years settings to deliver outstanding literacy provision and campaign to make literacy a priority for politicians, businesses and parents. Their research and analysis makes them the leading authority on literacy and drive interventions. Literacy is a vital element of action against poverty and their work changes children and young people’s life stories. Visit Words for Life for simple, fun and educational activities for children and young people aged 0-24 to support learning at home and help them feel more confident.
About Burberry
About Burberry’s Biodiversity Strategy
About Burberry’s Partnership with Marcus Rashford MBE, the National Literacy Trust and Macmillan Children’s Books
