Burberry reveals its Year of the Rabbit 2023 campaign building upon the brand’s spirit of adventure, a celebration of taking a leap into the unknown.
The campaign stars actors Qi Xi, Shi Pengyuan and sportswoman Zhao Lina and is captured by video director Zika Liu and photographer Sky. In a triptych of films, each individual is on a journey through open spaces offering the chance for a new perspective: the opportunity to experience the extraordinary to find confidence, passion and creativity.
Inspired by the Year of the Rabbit, the exclusive collection features the Thomas Burberry Monogram playfully reimagined with rabbit ears. This is adorned on womenswear, menswear and childrenswear, the signature Lola bag, accessories, cashmere and silk scarves.
The rabbit is a key motif running throughout the collection, including cartoon-inspired iterations: some positioned back-to-back so that the ears meet to form a heart shape whilst others sit atop the Burberry logo.
Click here for the campaign video.
Courtesy of Burberry / Sky
Courtesy of Burberry / Sky
NOTES TO EDITORS
THE FILM
For the Year of the Rabbit, Burberry invites you to explore the sentiment of taking a leap into the unknown through a triptych of films featuring:
A young man travelling from day to night discovering a newfound energy, he is lifted with confidence and dares to try something new with every leap.
A young dance who finds the true joy of her love for dance, leaping to surpass herself.
A young woman finds herself in an unexpected place in nature, returning home from a separate pathway unfolds until she finally arrives at the real home that her heart desires.
THE CREATIVE TEAM
ABOUT BURBERRY
