Burberry announces initiative to support youth around the world in partnership with Marcus Rashford MBE
AN INITIATIVE ANCHORED IN COMMUNITY, TO HELP SHAPE THE FUTURE
In the season of giving, Burberry is championing the power of giving back - to nurture the next generation, allowing them to explore their dreams and always go beyond.
Partnering with English international footballer and youth advocate, Marcus Rashford MBE, Burberry joins forces with charities supporting young people across the world, empowering the voices that will shape our tomorrow. In support of his efforts to end child food poverty, Burberry has continued to provide donations to FareShare, which will fund over 200,000 meals distributed across 11,000 charities and community groups across the UK.
Burberry pledges to support UK youth organisations in Manchester, London and charities with a global reach. Programmes range from education to supporting young creatives and artists, and helping entrepreneurs to tackle some of the world’s significant challenges. These outreaches will positively affect the lives of tens of thousands of young people across the world – encouraging and enabling them to achieve.
In London, Burberry is working with London Youth, which supports a network of over 600 community youth organisations and creates thousands of engaging opportunities for young people each year. Fifteen youth centres jointly selected by Burberry and London Youth will receive grants to ensure their programmes can continue to make a positive impact in some of London's most deprived communities.
In Manchester, Burberry is supporting Norbrook Youth Club and Woodhouse Park Lifestyle Centre, which are both youth centres that played a pivotal role in Rashford’s childhood. Youth volunteers from the two clubs will be coming together as part of the partnership to help charities in the Wythenshawe area where the clubs are based and Rashford grew up.
Alongside these youth centres, Burberry is contributing to Wide Rainbow, a non-profit based in New York City providing access to the arts and arts education in neighbourhoods across the United States with little to no resources. The donation will provide art supplies, food deliveries and music education to young people in these communities as well as fund the creation of art murals to invigorate schools and shelters in New York and Los Angeles.
To further the international reach of this work, Burberry is partnering with the International Youth Foundation to contribute to the Global Youth Resiliency Fund. This will enable young entrepreneurs and community leaders, especially in Asia, to develop solutions to challenges including closing nutrition gaps and unlocking access to livelihoods.
Burberry’s history of supporting its communities is rooted in the altruism of its founder Thomas Burberry - himself a former young apprentice when he established his company aged just 21. Throughout his career, Thomas Burberry used his success as a way to contribute to society. This spirit of championing communities and youth remains today, through partnerships with organisations making a positive impact around the world.
Marcus Rashford MBE embodies the ethos of supporting community – like Thomas Burberry, he is a pioneer, an innovator, a free-thinking trailblazer who harnesses his own achievements as a way to give back and nurture a new generation.
Through this initiative, Burberry continues an ethos of empowering our resilient, caring communities that inspire and represent a more inclusive global future.
ABOUT MARCUS RASHFORD MBE
- Marcus Rashford MBE is an England international footballer and child food poverty campaigner from Wythenshawe, Manchester, UK. The lead striker for Manchester United, a club he joined at 6 years old, Rashford won the FA Cup, EFL Cup, FA Community Shield and UEFA Europa League by the age of 22. Making his England international team debut at the age of 17, he became the youngest English player to score in his first international match. He went on to play at UEFA EURO 2016 as the tournament’s youngest player.
- In the summer of 2020, having raised £20 million in financial and food donations for food distribution charity FareShare, Rashford campaigned for the extension of holiday food provision to support 1.3 million vulnerable children affected by the global pandemic, U-turning a Government decision in just 36 hours. The campaign was driven via an open letter to all Members of Parliament in the UK touching on his own experience of child food poverty.
- Rashford has since formed the Child Food Poverty Taskforce, bringing the biggest players in the European food industry together to stand united in finding a long-term sustainable framework to combat child food poverty across the UK and stabilise the households of millions of children.
- In early October 2020, Rashford launched a Parliamentary petition for three child food poverty Government policy recommendations to be discussed via a votable moment in the House of Commons. On October 28, the petition became only the fifth in British politics history to exceed one million signatures.
- In response to a lost Commons vote, Rashford mobilised the British nation to step up and support with feeding children most in need over the October school closures, with an overwhelming response.
- His partnership with food distribution charity FareShare continues, with his efforts supporting the distribution of 4.2 million meals a week distributed to the most vulnerable across the UK.
- Burberry is a global luxury brand, headquartered in London, UK.
- Founded in 1856, Burberry is listed on the London Stock Exchange and is a constituent of the FTSE 100 index.
- BURBERRY, the Equestrian Knight Device, the Burberry check and the Thomas Burberry Monogram and print are trademarks belonging to Burberry.
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LONG-STANDING SUPPORT OF COMMUNITIES
- Burberry has been dedicated to supporting communities through many programmes, from supporting access to the creative industries to championing organisations making a difference.
- Burberry Inspire, part of the Burberry Foundation, aims to give young people a deep and varied experience of arts and culture while studying the impact on their development. It started in Yorkshire in 2018 and expanded to New York City in 2020. Over 5,500 students have been positively impacted by the programme, which has continued to support students virtually through the pandemic.
- This year, Burberry announced it is expanding its creative arts scholarships programme globally, to support the next generation of creative leaders from underrepresented communities. The scholarships will provide more equal access to creative arts programmes at institutions including The New School’s Parsons School of Design in New York City, Institut Français de la Mode in Paris and Central Saint Martins in London.
- Alongside these commitments, Burberry is working with long-time partner the Albert Kennedy Trust, as well as developing new partnerships with Stonewall and UK Black Pride to continue to support the LGBTQ+ community and contribute to vital programmes.
COVID-19 RELIEF EFFORTS
- As part of the global effort to combat the outbreak of Covid-19, Burberry has dedicated its resources to support those impacted by the disease and prevent further infection.
- Earlier this year, Burberry made donations to vaccine research and food bank charities, and retooled its Castleford factory in Yorkshire, UK, to manufacture non-surgical gowns for medical and care workers, while also sourcing surgical masks through its global supply chain. To date, more than 160,000 pieces of PPE have been donated.
‘Supporting communities has long been a part of what Burberry stands for, from our founder Thomas Burberry’s philanthropic efforts, to our current commitments that are making a positive impact on thousands of lives around the world. This year has substantially impacted young people, and we wanted to mark this festive season by giving back to the incredible youth centres and charities making a life-changing difference through providing safe spaces and vital support. These organisations are at the heart of so many young people’s lives, and we believe, especially now, it is so important to help them empower the emerging change-makers of tomorrow and continue their efforts to sustain and protect the vulnerable while working towards a better future.’ Pam Batty, Vice President of Corporate Responsibility
ABOUT LONDON YOUTH, UK
- London Youth is the membership body for youth work in London and has 600+ youth club members located in every borough across the capital. It is a charity on a mission to improve the lives of young Londoners through community-led youth services which develop confidence and resilience, providing a range of opportunities that young people might not otherwise be able to access. Last year, they reached over 27,000 children and young people through their arts, employability, outdoor education, sports and social action programmes.
- London Youth’s partnership with Burberry works to deliver 'keeping the lights on’ grants, supporting 15 youth clubs across London to provide seasonal comfort for young people most impacted by the pandemic. Organisations awarded grants will meet young people’s basic needs at Christmas, for example food for those at risk of going hungry, access to online provision and activities to help young people stay connected with each other. The grants are unrestricted, helping frontline youth organisations that play a vital part in young people’s lives to keep the lights on through winter.
‘We are delighted to be working with Burberry on this new programme to support young Londoners most affected by the pandemic. The young people we are helping have been especially affected. Many have lost time at school, lost work experience opportunities, and many of their parents have lost work. It’s tough for them to dream big and think about their future. This crucial and timely investment from Burberry will enable London Youth to work with 15 youth organisations in the most economically deprived parts of London to meet young people’s essential needs. This includes providing meals, helping young people catch up on schoolwork they’ve missed out on during lockdown and providing support for their mental health.’ Kawika Solidum, Director of Engagement
ABOUT NORBROOK YOUTH CLUB, MANCHESTER, UK
- Norbrook Youth Club is a multipurpose youth facility and community centre in Northern Moor, Wythenshawe. The club has been established in the community for over 60 years, since 1958, and offers free, diverse, weekly activity sessions for six to 18 year olds to enjoy in a safe and friendly environment.
- The donation from Burberry will support the building and furnishing of a new game zone to upgrade the club’s exterior grounds, which will include an arts and crafts room, garden, sports hall and outdoor football pitch. These new spaces will allow for more time to be spent outdoors, organising generational work to plant beds, grow food, hang baskets and improve recycling whilst overall using less energy.
- Norbrook Youth Club will also join with Woodhouse Park Lifestyle Centre to invest into a project that will bring volunteers together to help local charities and community groups to make their ideas a practical reality.
‘At Norbrook we have always relied entirely on volunteer work to support the local community through the continued existence and improved experience that the youth club provides. But it is so worthwhile and sometimes overwhelming to see the amount of support we get back in different ways, from creative or practical work to generous funding, which allows us to grow and contribute going forward. We are immensely grateful to Burberry and Marcus Rashford MBE for their joint donation in giving back to the club he spent so much time at as a young person and the community he grew up in. It will make all the difference in transforming the exterior space into an engaging and exciting garden area for all age groups to benefit.’ Gavin Evans, Chairman
ABOUT WOODHOUSE PARK LIFESTYLE CENTRE, MANCHESTER, UK
- Woodhouse Park Lifestyle Centre is a community centre in Wythenshawe offering activities and events for all ages to socialise, learn and stay healthy. Offering programmes such as sports and fitness, arts programmes and computer classes, the centre plays a vital role in the community, seven days a week – from active youth clubs, football and basketball to a vibrant cafe and groups for older people and those with disabilities. During the Covid-19 pandemic the cafe has made hundreds of hot meals for older people isolated and without support.
- Woodhouse Park Lifestyle Centre plan to work with Burberry to support the refurbishment of the sports hall as well as the maintenance of the centre’s five-a-side football pitches.
- Woodhouse Park Lifestyle Centre will also partner with Norbrook Youth Club on a joint initiative led by young volunteers to further support local charities and community groups in Wythenshawe.
‘The Woodhouse Park Lifestyle Centre is a gem at the heart of our community. The centre offers a wide range of support services that bring local people – both young and old – together and help them live well. Last year alone, almost 600 of our young people volunteered their time, giving back to their local community as we work to become a city of social action. Marcus Rashford MBE having been part of the youth club means a lot here. We are delighted to receive this donation from Burberry, which will support the lasting legacy we are building for the future generation of the Wythenshawe community.’ Paul Seymour, Executive Director of Housing and Community Investment
ABOUT WIDE RAINBOW, UNITED STATES
- Wide Rainbow is a free contemporary art after-school programme that connects artists with the community. A non-profit based in New York City serving low-income neighbourhoods with limited or no access to the arts or arts education.
- Burberry partners with Wide Rainbow to empower youth in low-income communities across the United States through an art material distribution programme, donation of nutritious food supplies and the creation of a music education programme. As part of the ongoing partnership, Burberry will also work with Wide Rainbow’s students and network of artists to create art murals to invigorate schools and shelters in New York and Los Angeles. Burberry supports Wide Rainbow in its mission to provide access to the arts and arts education to under-resourced neighbourhoods, youth, and families.
‘Wide Rainbow is thrilled to have the support of Burberry this 2020-21 school year. In these uncertain times, art and expression are paramount. Together we will be realising extraordinary projects, new initiatives and providing essential resources that will directly serve our youth and community partners throughout New York and Los Angeles.’ Ashley Gail Harris, Founder & Executive Director
ABOUT INTERNATIONAL YOUTH FOUNDATION
- The International Youth Foundation stands by, for, and with young people. Founded in 1990, IYF is a global non-profit with programmes directly benefiting 7.7 million young people and operations spanning 100 countries so far. Together with local community-based organisations and a network of corporate, foundation, and multilateral partners, IYF connects young people with opportunities to transform their lives. Equipping vulnerable youth with skills, readiness, and guidance to overcome disparities and successfully obtain a quality education, gain employability skills, make a successful transition from school to work, start and grow businesses and make a difference in their communities is at the core of IYF’s focus.
- Burberry is partnering with IYF to support young people though the Global Youth Resiliency Fund. This new fund has been created by the IYF to speed support to young entrepreneurs and community leaders who are taking on the Covid-19 crisis around the world. The Global Youth Resiliency Fund will put resources swiftly and securely in the hands of youth-led ventures – both social enterprises and non-profits – delivering vital work in response to the immediate and secondary effects of the pandemic. IYF has a long track record of granting directly to youth-led ventures worldwide through YouthActionNet. IYF will manage the fund, from selection of recipients to fund disbursements to oversight and reporting.
‘Young people have been impacted especially hard by Covid-19, but true to form, they are stepping up to create solutions for themselves, their families, their communities and the world. Without doubt, it’s the resiliency and energy of young women and men, with their innovative spirits and bold actions, that will guide global efforts to reimagine, repair and rebuild. Supporting our young change-makers has never been more important. That’s why we started the Global Youth Resiliency Fund. With generous contributions from forward-thinking organisations like Burberry, we can continue standing by, for and with young people as they create a better, brighter future for all of us.’ Susan Reichle, President & CEO, International Youth Foundation
- FareShare is the UK’s longest running food redistribution charity. It was born out of the belief that no good food should go to waste, especially when people are going hungry. This belief is as central to the charity’s work now as it was 25 years ago.
- With Burberry’s contribution, over 200,000 meals will be delivered to vulnerable families across the UK.
- Burberry has previously contributed to FareShare earlier this year, as part of its Covid-19 relief efforts to tackle food poverty during the pandemic.