Founded in 1856, Burberry is a pioneer of British outerwear, committed to protecting people from the elements.
With more than 165 years of innovation and craftsmanship, Burberry outerwear is grounded in purpose, functionality and adventure. From protecting explorers in extreme conditions to becoming an enduring symbol of British style, the brand continues to evolve its signature outerwear.
To honour the long-standing heritage of Burberry outerwear, the brand is launching an all encompassing celebration including a cinematic campaign, global pop-ups, window displays and in store activations, alongside a revival of an archive illustration.
‘It’s Always Burberry Weather’ is taken from a slogan in the Burberry archive, which references the robust elements of the brand’s garments and the unpredictable British weather. It features seven key styles, reimagined: the trench, the Harrington, the quilt, the puffer, the parka, the aviator and the duffle.
Shot across London and the British countryside, ‘It’s Always Burberry Weather’ comprises a series of warm and humorous vignettes and portraits. The familiar settings are rooted in Burberry’s history and the outdoors.
A stellar cast from music, film, fashion and football feature Brand Ambassadors including BAFTA Award-winning actor Barry Keoghan and actor Zhang Jingyi, joining model Cara Delevingne, England footballers Cole Palmer and Eberechi Eze, BRIT Award-winning musician Simz, and Academy Award winning actor Olivia Colman.
To further celebrate Burberry’s outerwear heritage, the Shelter, a joyful illustration taken from the Burberry archive, is revived. Used as a brand signifier from the late 1970s until around the early 1990s, the image – a man and woman standing back-to-back with two dogs – celebrates Burberry’s long standing commitment to protection from the weather. The illustration will be used across social media, in-store events and innovative out-of-home activations.
Store windows will include detailed sets inspired by British landscapes, bringing the outdoors in, and inspired by Burberry’s adventurous spirit and expertise in weaving fabrics and knitwear. Uniting Burberry’s past and present, newly released campaign content will also be displayed alongside posters from the Burberry archive.
In selected stores, archive Burberry replicas will be displayed to present the rich history of Burberry outerwear and the stories behind pieces such as the Tielocken coat, Puttee motoring coat and Shackleton outfit, comprising an anorak, trousers and hood.
‘Burberry is about protection, functionality and the outdoors. We are always inspired by our archive and the innovation and creativity of the brand. The campaign promotes the house’s silhouettes: protective and enduring.’
The trench evolves with new B-shaped hardware and exaggerated gun flaps for added protection from the rain. Cut from fluid cotton gabardine, the iconic coat is partially lined for lightness and a sense of ease. The Harrington, a casual jacket and symbol of British subculture, is made from water-repellent gabardine, with the Burberry Check used to line the brand’s rainwear since the 1920s.
The quilt, an enduring icon of the British countryside, is made from diamond-stitched nylon, lightly padded for warmth with insulating fibres. Collars, pockets and cuffs are trimmed with corduroy. The puffer, initially designed to protect people from extreme conditions, is functional in lightweight nylon with a drawcord hood and hem to keep out the cold. The style reverses from a solid colour to the Burberry Check.
Pioneering explorers such as Sir Ernest Shackleton wore Burberry gabardine for protection, and a parka is reinterpreted for the modern wearer in cotton twill with a peaked hood trimmed in faux fur. The aviator, designed to outfit aviators in the early 20th century, is updated in lamb shearling with adjustable elements and B-cut zip pulls.
The duffle, a style originally worn by the British Royal Navy, is designed for protection in warm wool and cashmere and has wooden toggles carved with a B shield – a new logo motif lifted from the Equestrian Knight Design.
Discover each outerwear style on Burberry.com.
Photography by Alasdair McLellan.
Films by rubberband.
