Burberry invites you inside to celebrate the launch of its 2025 holiday campaign, ‘’Twas The Knight Before…’
‘It’s a party invitation for family and friends, with some great ideas for gifts.’
Directed by John Madden – whose acclaimed films include ‘Shakespeare in Love’, ‘Captain Corelli’s Mandolin’ and ‘Operation Mincemeat’ – the campaign film unfolds in a cosy London townhouse. Amid the charm and commotion of party preparations, legendary comedian and actor Jennifer Saunders welcomes an all-star cast from the worlds of film, fashion and sport: Naomi Campbell, Ncuti Gatwa, Rosie Huntington-Whiteley and Son Heung-min. Each arrives bearing gifts, good humour and a touch of Burberry elegance.
From canapés to carols, the story follows Saunders as she hosts her guests for the festive gathering, including an impromptu doorstep performance from a family of carollers.
The cast showcases this season’s Burberry outerwear, with heritage icons reinterpreted through modern silhouettes and detail.
Jennifer Saunders wears the Heath quilted cape in walrus brown and hemlock beige, detailed with a corduroy collar, detachable shearling trim and shield-shaped throat latch.
Naomi Campbell wears the Trerose trench coat, cut in water-resistant tundra beige, with a bow-detailed collar and antique-finish hardware.
Ncuti Gatwa wears a new-season trench in marsh green, featuring leather-wrapped B buckles and a Burberry Check lining.
Rosie Huntington-Whiteley wears the short Fitzrovia trench, crafted in Castleford, Yorkshire, which reworks tradition with a fuller skirt and domed metal buttons engraved with the Burberry crest and unicorns.
Son Heung-min wears the Harrogate duffle coat in scout green – woven with blanket-inspired stripes and finished with buffalo-horn toggles – and a Harrington jacket in garment-dyed cotton canvas, elevated by a knitted Equestrian Knight.
Alongside outerwear ideas is a curated selection of gifts for the whole family, capturing the warmth and spirit of the holidays. Signature bags and accessories include the Bloomsbury tote and Highlands backpack, alongside iconic cashmere scarves and soft accessories. Childrenswear features knits, shirts and dresses. Completing the offering are Burberry Goddess and Burberry Hero fragrances, evoking warmth and timeless British elegance.
Burberry is offering personalised embroidery on check scarves and cashmere sweaters, with new symbols and thread options expanding the possibilities of a truly unique piece. The complimentary monogramming service allows customers to add up to five initials or icons, intricately stitched in a chosen colour.
Burberry’s festive windows take inspiration from the house’s iconic Equestrian Knight, a symbol of strength and optimism, reimagined through playful holiday vignettes that blend heritage with the joy of the season.
Scarf Bars in stores worldwide celebrate the house’s iconic signature, which is available in an array of colours, patterns and textures.
This year, Burberry partners with Claridge’s, the legendary London hotel, as Chief Creative Officer Daniel Lee designs the Claridge’s Christmas Tree 2025. The installation draws on fabrics and hardware from the Burberry archive, while a limited-edition bauble featuring Claridge’s Bell Boy Teddy Bear in Burberry Check marks the collaboration. The partnership also includes a dedicated retail pop-up on the ground floor – with a Burberry Scarf Bar and a curated selection of festive gifting products – while Claridge’s doormen will wear the house’s scarves.
Across the Atlantic, Burberry brings its festive spirit to Bloomingdale’s 59th Street in New York. A pop-up inspired by a cosy cottage showcases curated gifts and exclusive pieces alongside teddy bears dressed in Burberry Check. The store’s iconic façade will be wrapped in an oversized Burberry Check scarf for the annual lighting ceremony – celebrating craftsmanship, heritage and imagination.
