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Burberry unveils its Winter 2025 campaign, 'A Grand Escape'

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For the new-season campaign, Chief Creative Officer Daniel Lee returns to the fabrics and grand interiors that inspired the Burberry Winter 2025 show.  

‘We wanted to bring the collection to life,’ says Chief Creative Officer Daniel Lee, ‘and to tell the story behind all those incredible textiles.’  

Shot in the drawing rooms and grounds of Thomas Ripley’s Palladian masterpiece, Wolterton Hall, the images recount the inspiration behind the Winter 2025 show.

The campaign brings together a cast of talents, including British actor Rupert Everett, model and artist Jeny Howorth, and Luther Ford, known for his portrayal of Prince Harry in ‘The Crown’. They appear alongside models Lina Zhang, Assa Baradji, Tristan Watkins, Leon Keenan and Iris Lasnet, who made her runway debut in Burberry’s Winter 2025 show.




KEY STYLES

Raincoats are amplified, with signature silhouettes in shredded viscose blends, corduroy, and cropped embossed leathers. The new Ellingham car coat comes with added volume.  

Quilted jackets appear in geranium print, while scarves with chunky fringes are integrated into jackets in shearling and alpaca blends.  

Robes and jackets are reworked as softly tailored coats in cashmere and mohair wool, with chunky-knit shawl collars. Silk pyjama shirts and trousers are layered underneath. Velvet brocades, evoking the designs of William Morris, are cut into equestrian-inspired coats and suits.  



Cross-stitched knitwear references historic tapestries. A rich palette of tapestry brown, deer taupe, punky red and yellow, alder, and maze green anchors the collection. Tartan-inspired wool checks sit alongside the Burberry Check in intarsia leather.  

Savile Row tailoring meets country dressing as wool and corduroy suits are paired with jodhpur trousers and pleated check kilts. Brushed wool appears in rollnecks, ribbed sweaters, and joggers.

Artisanal craft brings a sense of revelry and romanticism to evening wear, with velvet damask dresses and gathered silhouettes. Peacock prints are hand-cut to create a feathered effect.  



In shoes, shapes synonymous with the countryside come in weaves and embossed leathers modelled on richly furnished interiors. Cavalier and Ledger boots are cut in embossed and intarsia leather, while court-inspired pumps taper to pointed toes. Cameo slippers come in quilted velvet.  

The new Bridle bag fuses saddle shapes with a curved top handle and bridle-inspired hardware, while Highlander bags are weathered in intarsia check leather.  


  • Creative Direction: Daniel Lee
  • Artistic Direction: Lane & Associates
  • Photographer: Sam Rock


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