“One year into Burberry Forward, my belief in this extraordinary British luxury house is stronger than ever. With the consistency of our Timeless British Luxury brand expression and an improved product offer, we have begun to see customers return to the brand they love, resulting in comparable store sales growth for the first time in two years. While it is still early days and there is more to do, we now have proof points that Burberry Forward is the right strategic path to restore brand relevance and value creation. We move forward with confidence that Burberry’s best chapters lie ahead.”
Joshua Schulman
Chief Executive Officer
Period ended
£ million |
26 weeks ended 27 September 2025 |
26 weeks ended 28 September 2024 |
YoY % change Reported FX |
YoY % change CER |
Revenue |
1,032 | 1,086 |
(5) |
(3) |
Retail comparable store sales* |
0% |
(20%) |
|
|
Adjusted operating profit/ (loss)* |
19 | (41) | 146 |
147 |
Adjusted operating margin* |
1.9% |
(3.8%) | 570bps |
560bps |
Adjusted diluted earnings/(loss) per share (pence) |
0.6 |
(18.3) |
103 |
103 |
Reported operating loss |
(18) |
(53) |
(67) |
|
Reported operating margin |
(1.7%) |
(4.9%) |
320bps |
|
Reported diluted loss per share (pence) |
(7.1) | (20.8) |
(66) |
|
Free cash flow* |
(50) |
(184) |
(72) |
|
Comparable store sales by region*
| vs LY | Group | EMEIA | Americas | Greater China1 | Asia Pacific2 |
| Q1 | (1%) | 1% | 4% | (5%) | (4%) |
| Q2 | 2% | 1% | 3% | 3% | 0% |
| H1 | 0% | 1% | 3% | (1%) | (2%) |
*See pages 11 and 12 for definitions of alternative performance measures
In FY26 we have realigned our regions as follows:
We are still in the early stages of our turnaround, and the macroeconomic environment remains uncertain. Our focus this year is to build on the early progress we have made in reigniting brand desire, as a key requisite to growing the topline. We expect to see the impact of our initiatives build as the year progresses. We will deliver continued margin improvement with a focus on simplification, productivity and cash flow. We remain confident that we are positioning the business for a return to sustainable, profitable growth.
Investors and analysts |
020 3367 3524 |
|
Lauren Wu Leng |
VP, Investor Relations |
lauren.wuleng@burberry.com |
|
|
|
Media |
|
020 3367 3764 |
Samantha Pacan |
VP, Corporate Relations |
samantha.pacan@burberry.com |
For the full announcement, click here