Introducing Burberry Streets, a series of takeovers that celebrate the art of discovery and exploration in cities worldwide - kicking off in London.
The takeovers merge the brand’s forward-thinking vision with its rich heritage, bringing modern British luxury to life in new and innovative ways.
Immersive experiences, installations and events will unfold across the city - each showcasing the brand’s signatures, such as seasonal check in knight blue, rose print, and the newly redefined Equestrian Knight Design.
Burberry for breakfast? Burberry Streets kicks off with a takeover of Norman’s, the North London café renowned for its British cuisine. The café will be decorated in signature blue check and play host to a special evening event on 13 September. During London Fashion Week, a traveling Norman’s food truck will be making appearances on The Strand and Duke of York Square.
Symbols of the house will be seen in multiple locations across the capital. Flags featuring the new rose print will fly above Bond Street and Piccadilly’s screens will be lit up with videos from the Winter 2023 campaign. The Equestrian Knight will take to the streets in the form of chalk stencils on paths and in parks – and London's iconic black taxis will be wrapped in Daniel Lee’s English rose print.
The series coincides with the highly anticipated launch of Winter 2023, Daniel Lee’s first collection for the brand – now available both in store and online, alongside a redesign of its e-commerce website, marking a new era and creative vision for Burberry.
Burberry Streets will land in Seoul and Shanghai in October.
Rod Manley, Burberry Chief Marketing Officer, said: "We are so excited to see Daniel's first collection arriving in store and online. With our redesigned website, new brand signifiers across product and branding and the launch of our global Burberry Streets initiative here in our home market, we're looking forward to sharing the new Burberry world with our clients.”
